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Casual Articles - Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers
Many people will assure you that there are specific, scientific ways to value a business and most people believe that this dark art is only known to the select few who are paid vast sums of money for their services.If you speak to accountants, business brokers, investors or venture capitalists they can give you chapter and verse on how to apply some of the theories. They can tell you about Enterprise Values, Discounted Cash Flows, Price/Ea
5. Know when appointments are scheduled. You need some flexibility in your staff scheduling. People will come by early, late and unexpectedly.
6. Not everybody needs to be IN the booth, but may
Writing Effective CopyNever try to sell anything costing more than $5 in a small display ad or a classified ad. First of all, you don't have enough room to tell people everything they need to know to entice them to order.Instead, you need to employ the "Two-Step" method of advertising. Request the reader to send you $1 or 4 first-class postage stamps for more information. When they respond, you will send them a brochure, flye
Does your company have a description for a full-time job that says "Stand in the booth and hand out brochures."?
Doubt it.
"Working the booth" often falls to the person closest to the show site, or part of a sales team. So, staffing for trade shows might be haphazard, considered a reward for sales performance, or based on corporate marketing criteria.
Then the question becomes how many people in a booth and what should they do? These are the basics the exhibit, sales and marketing managers should use for the most effective presence at each show.
1. Allocate space for two staff for each 10' x 10' area. This decreases when you have conference areas, demonstrations, theatre, large equipment, storage and other space-eating situations. Know the floor plan when selecting staff.
2. Make sure everyone has a copy of the floor plan for the show. It should be marked with:
* Location of your booth
* Locations of competitors
* Locations of partners
* Locations of prospective clients
* Location of exits for emergencies
* Booth floor plan clearly showing locations of storage, literature, conference area, demonstration, technical equipment, etc.
3. Add a list of people responsible for keys for storage, scheduling the conference area, etc.
Most important, who is responsible for technical equipment? To make sure it's in the booth, operating properly and who to call if it isn't working.
Finally, spell out very plainly any rules and regulations affecting how the show space can be used. These should be from Show Management and your corporate policies. Think of all the unknowns and cover everything from disposing of trash to liquor in the booth, from balloons to swearing, from use of cell phones to dismantling before the end of the show.
4. Understand the schedule of the trade show and the surrounding events. You may need fewer people at certain times and a larger staff during peak times. For example, if the luncheon is on the show floor, there will be traffic, thus you'll need more people. And conversely, if the show floor is open during The Awards Luncheon, you may need less staff. Past experience and corporate expectations are required when you set the staff schedule.
5. Know when appointments are scheduled. You need some flexibility in your staff scheduling. People will come by early, late and unexpectedly.
6. Not everybody needs to be IN the booth, but may b
Old fashion Hollywood style glamour photography is an untapped gold mine of profits just waiting for you to capitalize on. It is the simplest and easiest portrait technique to learn but is often under utilized because most photographers tend to complicate things with all their fancy equipment and lights.In Glamour photography there are four main lighting techniques. They are: 90 degree Split, 45 degree Rembrandt, 15 degree Paramount (taken
1. Allocate space for two staff for each 10' x 10' area. This decreases when you have conference areas, demonstrations, theatre, large equipment, storage and other space-eating situations. Know the floor plan when selecting staff.
2. Make sure everyone has a copy of the floor plan for the show. It should be marked with:
* Location of your booth
* Locations of competitors
* Locations of partners
* Locations of prospective clients
* Location of exits for emergencies
* Booth floor plan clearly showing locations of storage, literature, conference area, demonstration, technical equipment, etc.
3. Add a list of people responsible for keys for storage, scheduling the conference area, etc.
Most important, who is responsible for technical equipment? To make sure it's in the booth, operating properly and who to call if it isn't working.
Finally, spell out very plainly any rules and regulations affecting how the show space can be used. These should be from Show Management and your corporate policies. Think of all the unknowns and cover everything from disposing of trash to liquor in the booth, from balloons to swearing, from use of cell phones to dismantling before the end of the show.
4. Understand the schedule of the trade show and the surrounding events. You may need fewer people at certain times and a larger staff during peak times. For example, if the luncheon is on the show floor, there will be traffic, thus you'll need more people. And conversely, if the show floor is open during The Awards Luncheon, you may need less staff. Past experience and corporate expectations are required when you set the staff schedule.
5. Know when appointments are scheduled. You need some flexibility in your staff scheduling. People will come by early, late and unexpectedly.
6. Not everybody needs to be IN the booth, but may
Every business should learn about the Chinese market. With a massive population of about 1.3 billion, it is the world's most populated nation and, as such, holds great potential for effecting the world's economies. The Chinese economy itself is said to be larger than the US and European markets combined. From manufacturing goods in China at a fraction of the price it might cost in Western countries to entering the Chinese market with your business
* Locations of prospective clients
* Location of exits for emergencies
* Booth floor plan clearly showing locations of storage, literature, conference area, demonstration, technical equipment, etc.
3. Add a list of people responsible for keys for storage, scheduling the conference area, etc.
Most important, who is responsible for technical equipment? To make sure it's in the booth, operating properly and who to call if it isn't working.
Finally, spell out very plainly any rules and regulations affecting how the show space can be used. These should be from Show Management and your corporate policies. Think of all the unknowns and cover everything from disposing of trash to liquor in the booth, from balloons to swearing, from use of cell phones to dismantling before the end of the show.
4. Understand the schedule of the trade show and the surrounding events. You may need fewer people at certain times and a larger staff during peak times. For example, if the luncheon is on the show floor, there will be traffic, thus you'll need more people. And conversely, if the show floor is open during The Awards Luncheon, you may need less staff. Past experience and corporate expectations are required when you set the staff schedule.
5. Know when appointments are scheduled. You need some flexibility in your staff scheduling. People will come by early, late and unexpectedly.
6. Not everybody needs to be IN the booth, but may
When most people start their entrepreneurial journey, they tell almost nobody. These new entrepreneurs are afraid that other people will tell them that being an entrepreneur is not a career choice. They are afraid that people will judge them as “dreamers.” They are afraid that others will tell them that it is not possible. After all of this negative influence, new entrepreneurs begin to believe that success is not possible. They begin to beli
4. Understand the schedule of the trade show and the surrounding events. You may need fewer people at certain times and a larger staff during peak times. For example, if the luncheon is on the show floor, there will be traffic, thus you'll need more people. And conversely, if the show floor is open during The Awards Luncheon, you may need less staff. Past experience and corporate expectations are required when you set the staff schedule.
5. Know when appointments are scheduled. You need some flexibility in your staff scheduling. People will come by early, late and unexpectedly.
6. Not everybody needs to be IN the booth, but may
In today’s marketplace it’s more important than ever for a business to find cost-effective methods for increasing sales, launching products and attracting clientele. Accordingly, the marketing materials you choose must be of the highest caliber.If you are planning on writing any type of marketing material, your first and most important goal is making sure your material sparkles. In other words, lighting a fire under your marketing material
5. Know when appointments are scheduled. You need some flexibility in your staff scheduling. People will come by early, late and unexpectedly.
6. Not everybody needs to be IN the booth, but may be required to be nearby to handle a surge in visitors, such as a buying group, or to cover when appointments run late. This extra staff can be reached via beeper and should be used to gather market intelligence - talking with competitors, partners and general networking - while waiting to be called.
7. Staff needs to be aware that they are three-dimensional. They have a front, a back and a side. Actually, two sides plus a top and a bottom. So, there are lots of ways that people can view us.
We've all had staff who look like they're wearing blinders - who think they're only responsible for the space directly in front of them. They aren't conscious - or don't care - or don't know that they should care - about what's going on around them.
There's a great tendency to assume that people only see us from the front, as when we look at them and shake hands. Not true. Visitors usually see us first from the side, and then decide to approach us.
So stand up straight. Smile. Get ready for business.
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