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Casual Articles - Tricks of the Trade: Design your Booth for Maximum Impact
I was listening to my professor, internationally famous management guru, Peter F. Drucker, talk about entrepreneurship, when suddenly he made a stark statement:“If your marketing is good enough, then selling becomes unnecessary.”He meant when you have devised the right product, at the right price, and it is promoted capably, then the world WILL beat a path to your door. You don’t have to twist anybody’
The agenda states an end time of 2:00 pm, and yet it is 2:10 and the guy is still droning on with only 52 more slides to go in his presentation!You are told that you will have 30 minutes to present and now you show up and find out your time has been cut to 20 minutes because the person before you went over time.As the band, Chicago sings, “Does anybody really know what time it is? Does anybody really
Since so many buyers are on a tight schedule – frequently, they’re only at the show for a day – they’re no longer there to window shop or go bargain hunting. The good news is that they’re there to “buy” – the b
Some self-proclaimed marketing gurus say that each person in the United States of America is exposed to over 3,000 varying and different messages every day. And if you are driving around the city each sign is competing for your eye-ball.While you read the newspaper each add also competes for your brains visual imagery capacity. Indeed these stats seem appropriate and realistic, yet your mind often does not al
Since so many buyers are on a tight schedule – frequently, they’re only at the show for a day – they’re no longer there to window shop or go bargain hunting. The good news is that they’re there to “buy” – the
There are several ways to get and to keep customers, and one of them, which many companies use, is the satisfaction guarantee.There are many types of guarantees, and it is worth the effort to consider which ones are best suited to you and to your clientele.Here is a brief overview:(1) Subjective Satisfaction GuaranteeWhen you think of this one, imagine making the broadest possible promise
Since so many buyers are on a tight schedule – frequently, they’re only at the show for a day – they’re no longer there to window shop or go bargain hunting. The good news is that they’re there to “buy” – the
There have been very effective ads that were nothing more than four or five testimonials, and it worked! The obvious reason for common usage of testimonials is the credibility that they represent. There also have been testimonials that have not worked, we are going to look into why for both cases.Remembering the three part formula for an effective ad;1) make the benefit promise,
Q: I'm thinking about starting a business since that seems to be how most rich people get rich. I don't have any business experience or much money, but I'm a fast learner and have lots of energy. Any free advice? Peter J.A: I'm full of free advice, Pete, and here's your dose of complimentary wisdom: don't quit your day job. No offense my energetic friend, but to consider starting a business with no exper
Think Outside the Booth
When designing your booth it’s important to think about the impression you make from a distance. Focus on distance viewing first, keeping in
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