d checks or other payments received. Keep in mind that the buyer-seller relationship is based on trust. If the seller does not trust the buyer, the product/service is not sold; if the buyer does not trust the seller, the product/service is not purchased.

5) Why should I buy from you? - Think about this, why would you buy anything from anyone? Because it "benefits" you in one way or another. Buyers need to know the benefits of purchasing your product/service. Arouse their emotion and explain to them what they would gain or what problems would be resolved if they purchased from you.

6) So what do I do? - This is another obvious question but if many marketers have made t

My childhood was my foundation for how I write and how I think. I caught on at an early age that writing is an art and it has a very distinct way of reaching out to people depending on how you apply it. I used my own method of writing and applied it to the criteria my teachers needed. You see, the criteria is always changing from teacher to teacher or professor to professor but the method that is applied can be easily molded into place to make it fit perfectly.

When I started learning about online business 4 years ago it was all on my own. I had to learn fast, just like when I was a child. My writing had to change from a teacher's point of view to a buyer's point of view - I had to think business. It was originally designed for my story writing or essay writing but I've altered it for the business writing.

Did it work? Absolutely! One month before I even launched my first business I wrote a 8-9 page sales letter. I thought I was going to be good enough to pick up 100-200 people, but I was shocked to had gather over 2,000 people!

Secret: No one has ever told you this but the biggest reason why some gurus are so successful is because they PRELAUNCH their business. This means they give a select few to participate early in the program because this allows them to gather testimonials and results they need to prove their business. Pre-launching is your most important step in starting a successful business.

Without further ado, let me explain how all customers, including myself, use the 5 W'S on a daily basis while surfing the Internet or seeking new products/services to use.

It works like this, you subconsciously ask:

1) Who are you? - You don't always have to introduce yourself from the beginning, but just be sure to explain who you are and share your experience (or expertise) to build rapport. Everyone is interested to know who is writing this letter to them and be able to justify why they should even consider reading it.

2) When were you established? - This is the trust factor. All buyers want to know how long you have been around. Are you a fly-by-night scam or someone who has been around the block. Build their confidence by letting them know how long you have been in business.

3) What are you selling? - This is a very obvious question but I have been to business web sites and not have a clue to what they are selling. It was more oblivious rather than obvious. In order for your clients to make a move on purchasing your product they have to know what it is first.

4) Where is your evidence? - People want to know that your product/service works. They want to see evidence, they want proof. Prove it by testimonials or images of received checks or other payments received. Keep in mind that the buyer-seller relationship is based on trust. If the seller does not trust the buyer, the product/service is not sold; if the buyer does not trust the seller, the product/service is not purchased.

5) Why should I buy from you? - Think about this, why would you buy anything from anyone? Because it "benefits" you in one way or another. Buyers need to know the benefits of purchasing your product/service. Arouse their emotion and explain to them what they would gain or what problems would be resolved if they purchased from you.

6) So what do I do? - This is another obvious question but if many marketers have made th

The Rules of Business Success
What is it that makes successful people successful? is it luck? chance? being in the right place at the right time? or is it responsibility and having the balls to go where angels fear to tread.Entrepreneurs have a go for it mindset, they are risk takers happy to step outside their comfort zone.Below are the key strategies to ensure business success, your success, read them , live them, breathe them.Then go out and GET IT1/There are No Friends in Business, everyone is your potential competitor2/ NEVER tr

business. It was originally designed for my story writing or essay writing but I've altered it for the business writing.

Did it work? Absolutely! One month before I even launched my first business I wrote a 8-9 page sales letter. I thought I was going to be good enough to pick up 100-200 people, but I was shocked to had gather over 2,000 people!

Secret: No one has ever told you this but the biggest reason why some gurus are so successful is because they PRELAUNCH their business. This means they give a select few to participate early in the program because this allows them to gather testimonials and results they need to prove their business. Pre-launching is your most important step in starting a successful business.

Without further ado, let me explain how all customers, including myself, use the 5 W'S on a daily basis while surfing the Internet or seeking new products/services to use.

It works like this, you subconsciously ask:

1) Who are you? - You don't always have to introduce yourself from the beginning, but just be sure to explain who you are and share your experience (or expertise) to build rapport. Everyone is interested to know who is writing this letter to them and be able to justify why they should even consider reading it.

2) When were you established? - This is the trust factor. All buyers want to know how long you have been around. Are you a fly-by-night scam or someone who has been around the block. Build their confidence by letting them know how long you have been in business.

3) What are you selling? - This is a very obvious question but I have been to business web sites and not have a clue to what they are selling. It was more oblivious rather than obvious. In order for your clients to make a move on purchasing your product they have to know what it is first.

4) Where is your evidence? - People want to know that your product/service works. They want to see evidence, they want proof. Prove it by testimonials or images of received checks or other payments received. Keep in mind that the buyer-seller relationship is based on trust. If the seller does not trust the buyer, the product/service is not sold; if the buyer does not trust the seller, the product/service is not purchased.

5) Why should I buy from you? - Think about this, why would you buy anything from anyone? Because it "benefits" you in one way or another. Buyers need to know the benefits of purchasing your product/service. Arouse their emotion and explain to them what they would gain or what problems would be resolved if they purchased from you.

6) So what do I do? - This is another obvious question but if many marketers have made t

Achievements Outweigh Education and Experience
Q: When it comes to succeeding in business, which do you think is more important: education or experience? -- Regina M.A: Regina, have you seen the television show, Fear Factor? If you haven't seen it you've probably heard about it. Fear Factor is the show where they put contestants through all sorts of pseudo-death defying feats like bungee jumping off a bridge over a pool of crocodiles and driving a car through a wall of fire (you know, the stuff we did for fun in high school).The contestant who overcomes their per

our most important step in starting a successful business.

Without further ado, let me explain how all customers, including myself, use the 5 W'S on a daily basis while surfing the Internet or seeking new products/services to use.

It works like this, you subconsciously ask:

1) Who are you? - You don't always have to introduce yourself from the beginning, but just be sure to explain who you are and share your experience (or expertise) to build rapport. Everyone is interested to know who is writing this letter to them and be able to justify why they should even consider reading it.

2) When were you established? - This is the trust factor. All buyers want to know how long you have been around. Are you a fly-by-night scam or someone who has been around the block. Build their confidence by letting them know how long you have been in business.

3) What are you selling? - This is a very obvious question but I have been to business web sites and not have a clue to what they are selling. It was more oblivious rather than obvious. In order for your clients to make a move on purchasing your product they have to know what it is first.

4) Where is your evidence? - People want to know that your product/service works. They want to see evidence, they want proof. Prove it by testimonials or images of received checks or other payments received. Keep in mind that the buyer-seller relationship is based on trust. If the seller does not trust the buyer, the product/service is not sold; if the buyer does not trust the seller, the product/service is not purchased.

5) Why should I buy from you? - Think about this, why would you buy anything from anyone? Because it "benefits" you in one way or another. Buyers need to know the benefits of purchasing your product/service. Arouse their emotion and explain to them what they would gain or what problems would be resolved if they purchased from you.

6) So what do I do? - This is another obvious question but if many marketers have made t

Tips for Conducting a Criminal Background Check
If you're seriously interested in knowing about criminal background checks, you need to think beyond the basics. This informative article takes a closer look at things you need to know about criminal background checks.A criminal background check can give rise to many types of information about criminal/legal issues including arrests and convictions. If an allegation of child abuse is to be found it will be in the report as well. Criminal records information is not available to the general public in every state. Some states

t factor. All buyers want to know how long you have been around. Are you a fly-by-night scam or someone who has been around the block. Build their confidence by letting them know how long you have been in business.

3) What are you selling? - This is a very obvious question but I have been to business web sites and not have a clue to what they are selling. It was more oblivious rather than obvious. In order for your clients to make a move on purchasing your product they have to know what it is first.

4) Where is your evidence? - People want to know that your product/service works. They want to see evidence, they want proof. Prove it by testimonials or images of received checks or other payments received. Keep in mind that the buyer-seller relationship is based on trust. If the seller does not trust the buyer, the product/service is not sold; if the buyer does not trust the seller, the product/service is not purchased.

5) Why should I buy from you? - Think about this, why would you buy anything from anyone? Because it "benefits" you in one way or another. Buyers need to know the benefits of purchasing your product/service. Arouse their emotion and explain to them what they would gain or what problems would be resolved if they purchased from you.

6) So what do I do? - This is another obvious question but if many marketers have made t

What Franchising Founders Know that Political Analysts Do Not
If a founder of a franchise company always guesses right on future political issues and regional political issues better than all the political analysts, why is this? Well consider if you will a franchising company where the founder built from a small company and set up franchises in 30 or more states.Next consider how they developed these markets and increased market share thru understand buying behaviors, customer desires, competition, regional demographics and trends. Such knowledge is not so available to political analys

d checks or other payments received. Keep in mind that the buyer-seller relationship is based on trust. If the seller does not trust the buyer, the product/service is not sold; if the buyer does not trust the seller, the product/service is not purchased.

5) Why should I buy from you? - Think about this, why would you buy anything from anyone? Because it "benefits" you in one way or another. Buyers need to know the benefits of purchasing your product/service. Arouse their emotion and explain to them what they would gain or what problems would be resolved if they purchased from you.

6) So what do I do? - This is another obvious question but if many marketers have made the mistake of not making the "buy now" obvious enough. Tell them what to do, where to go and how they will receive their product/service.

By applying the 5 W'S you will be better equipped in your sales letters because you will have answered every important question a customer needs to know prior to purchasing your product/service.

The marketing masters may not be aware of this but if you go to any of their web sites and use the 5 W'S you will find all of your questions answered. Can this work for you? Of course!

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Quick Notes:

1) Building rapport and trust is important in all businesses.
2) Answer all your customers' questions and they will have no reason to not buy from you.
3) Features don't sell, benefits do!