Casual Articles - Business

3 Ways to Follow-up (In 5 Minutes or Less)
It's true. The fortune is in the follow-up.In an ideal situation, you'd have blocks of uninterrupted time in your schedule to follow-up with prospects and clients. However, as a busy service professional wearing a half dozen hats, this isn't always the case.But wait!Reaching out to new contacts and staying in touch with current clients doesn't need to be time consuming. In fact, here are three quick and easy things that you can do today, even if you only have five m

bottom of the ad in teeny, tiny type - the "limited time only" phrase.

I know this restaurant. They bring new, test items in and out all the time. If they said, "Limited time only," I knew they meant it. Chances are (since I didn't get to eat at this restaurant often) I wouldn't get to try their cheesecake. If I had known it was a limited time offer, I would have ordered a s

Pharmacy Technician - A Great Career Opportunity
Becoming a pharmacy technician is a great career opportunity. As a student you will need to follow the same path that an individual looking to become a pharmacist travels but only stopping short of completing your PharmD degree. A pharmacy technician serves both patients and the pharmacist. A pharmacy technician has duties that are both challenging and rewarding too.Median hourly earnings for pharmacy technicians vary by geographical location as well as by the level of individual e

Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to “limited time only” offers, lately I've noticed a disturbing trend. Copywriters seem to actually be hiding the phrase! Let me give you some examples.

I received a fabulous email from a ladies clothing site at which I like to shop. It was for 50% off my entire purchase of anything on their site (clearance items or regular price). Wahoo! What woman wouldn't love that? Trouble is, I almost missed the deal due to procrastination.

Like most busy women, I was going to go to the site and shop… later. However, I happened to notice, way down at the bottom of the email in tiny, little type, that the sale ended in two days. Why would they think the phrase "Limited time only - sale ends Friday, July 15, 2005 at midnight" was insignificant?

When I saw that phrase, I immediately zipped over to the site and began bargain hunting. (Found some fantastic deals, too!)

Here's another example.

As I was sitting at a fast food restaurant eating lunch, I was fiddling with the paper "tent" ads on the table. One was for a new salad (nope, not in a healthy mood) and one was for strawberry cheesecake. That sounded good, but I was almost finished with my sandwich and fries so I really didn't have room. I wasn't going home so I couldn't take it to go. I thought I'd just pick up a slice the next time I ate at this place until I saw - at the very bottom of the ad in teeny, tiny type - the "limited time only" phrase.

Technologies Impact on Medical Device Clean Rooms
Over the years, medical device cleanrooms have become more cost effective in both initial cost and operating cost due to advances in technology and methods.My first experience with cleanrooms was in 1967 with the first laminar flow room built for Honeywell’s Solid State Electronics Center in Plymouth, Minnesota. That room has been in constant use for 39 years. There were no filter changes in those 39 years. The system was upgraded with ULPA (ultra low penetration air) filters in 20

e at which I like to shop. It was for 50% off my entire purchase of anything on their site (clearance items or regular price). Wahoo! What woman wouldn't love that? Trouble is, I almost missed the deal due to procrastination.

When I saw that phrase, I immediately zipped over to the site and began bargain hunting. (Found some fantastic deals, too!)

Here's another example.

A New Year's Resolution: Build a Better Marketing Plan
Celebrate the New Year with a comprehensive marketing plan! There’s no better time to review last year’s performance than now. Using your company’s year end results you can begin to plan where your valuable marketing dollars should be spent. Here are four steps that will help you develop a great plan that includes goals, tactics and anticipated results.List your business goals The first step for the New Year is to list your company’s goals. Is growing top line sales the

type, that the sale ended in two days. Why would they think the phrase "Limited time only - sale ends Friday, July 15, 2005 at midnight" was insignificant?

When I saw that phrase, I immediately zipped over to the site and began bargain hunting. (Found some fantastic deals, too!)

Here's another example.

How To Create Wild Success - The Easy Way
The road to success is paved with all sorts of surprises; pot holes, rough patches, dips, road blocks, twists and turns.There are times when an alternate route will get you to your final destination rough patch free. Other times, there is no route to take but the one facing you.Follow these four steps no matter the road conditions to get you moving towards your final destination, with ease:Take it one step at a timeIt's been determined that walking one m

ddling with the paper "tent" ads on the table. One was for a new salad (nope, not in a healthy mood) and one was for strawberry cheesecake. That sounded good, but I was almost finished with my sandwich and fries so I really didn't have room. I wasn't going home so I couldn't take it to go. I thought I'd just pick up a slice the next time I ate at this place until I saw - at the very bottom of the ad in teeny, tiny type - the "limited time only" phrase.

Yes, You Must Self-Market
Most of us were taught as children not to draw attention to ourselves, show off, or even talk about ourselves. In addition, there are all sorts of negative stereotypes about sales and marketing people as being pushy, intrusive, obnoxious, and dishonest. Also, we can all recall being trapped with people who dominate conversations and brag incessantly about how wonderful they are. No wonder that the idea of self-promotion may evoke some discomfort. So, before you tackle the career managemen

bottom of the ad in teeny, tiny type - the "limited time only" phrase.

Don't Play Games With Limited Time Offers

Make a point to let customers know they have to act fast, or they'll miss out. The fear of being left out or left behind is a basic human motivator that can be triggered pretty easily. The trick is to actually let your customers know an offer is limited in some way. Here's how to create a powerful limited time offer.

Things go on sale all the time, so if you're selling clothing or food or office supplies, you might have limited time offers that end simply because the sale date has past. However, if there is a reason your offer is limited (limited supply of items, testing a new item, etc.), tell the customer. This can actually increase the sense of urgency.

Make your offer credible. How do you do that? By sticking to your word. If you say an offer will end on a certain date, end it or give a darn good reason for extending the offer. If customers see that you continually tout "limited time offer," but keep the discount running past the deadline, you'll lose credibility and sales.

Give a reasonable deadline. Customers need time to act. Car manufacturers run incentive offers for a month or longer in part because of the high cost of vehicles and the need for arranging financing. The online clothing site I mentioned earlier set its deadline at two days (customers could easily click over to their site and shop immediately). Depending on the item, the purchasing medium and whether there is a need for financing or such, you can adjust

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Managers who direct employees miss out on an opportunity to capitalize on their employee's ideas. The best managers ask more than they tell.

As I'm writing this, now Purina is recalling Alpo! Now more than 100 different brands of wet pet food - and even some dry food too - are being recalled. How on Earth does this happen? It's likely a case of taking the easy route and not diversifying the risk. Here's how I think this happened...

The 80/20 Principle has been a dominant principle througout history and even explains historical events in our nation's past. It is a vital principle for Interenet Marketing. The Internet Marketer who recognizes its proper use has a distinct advantage- an edge- over his competitors.

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