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Casual Articles - A Business In One Sentence
How do I find you, how do I find out where you are, and how fast can I talk to you? These questions are ones we all wish a consumer would ask and then pursue aggressively to find our business. The problem is that the consumer is often fleeting in their pursuit if it is not easy, thorough, and cost effective. Think about how you look for a business or vendor when you have a broad choice. If your two choices are to look through a phone book or
That provides ______________________________
(Hints: What are your key features of this product/service?
What are the major benefits of this product or service?
What are the tradeoffs? That provides shortcuts (software
training) at a discount/premium price. That contains no
chemicals. That contains no hidden costs. That contains
no markups. That contains life support.)
Unlike ____________________________________
(Hints: Who are
Wouldn’t it be great if every prospective customer you had came right out and said, 'Here’s what is most important to my company; and here’s what I need your product to do for me?' That would definitely increase your closing ratio.Usually, however, discovering a customer’s hot buttons is not quite that simple. You have to create an enticement before you can get through it and push that button.One way to do this is through the use o
Using this same method for each niche I have also keeps me focused and on target for where I am going and what comes first. I know it will do the same for you. As a public speaker, I also like to use the same exercise to create a one-line message for each workshop or engagement. This way the participants and I start from the same page. I like to say it provides the tree trunk that all the branches stem from.
This exercise is designed to be simple and achievable in 15 minutes. However, if this seems somewhat daunting, see if your beliefs are still in the clouds of wanting to deliver too much to too many to soon. If this is the case, there is a great book I recommend that will support you in narrowing down: Niche and Grow Rich, by Jennifer and Peter Sander. This book will support you understanding the market place you want to enter and in narrowing your thoughts.
Exercise
For ___________________________
(Hints: Who is your target customer, your niche? Is there
a geographic relevance? If so, add it. Examples: Seniors,
women business owners, teens between 13 and 18. If a
specific geographic area: Writers in the Washington DC
metro area.)
Who ___________________________
(Hints: This is where you qualify your target customer and
time of need. Examples: Who are obese. Who are 62 and
older. Who own a business. Who are in high school and take
music.)
Our product/service is ____________________________
(Hints: What is your product or the service? Our product
is a line of workshops. Our service is training. Our
service is executive coaching. Our service is training or
engineering or accounting.)
That provides ______________________________
(Hints: What are your key features of this product/service?
What are the major benefits of this product or service?
What are the tradeoffs? That provides shortcuts (software
training) at a discount/premium price. That contains no
chemicals. That contains no hidden costs. That contains
no markups. That contains life support.)
Unlike ____________________________________
(Hints: Who are y
Like so many other people these days, I like to pay bills on the phone whenever possible. It's usually quick and easy and big companies have well-structured telephone networks ready to take your money the moment you give Credit Card details.Recently, it was time to renew my automobile insurance and I phoned the company to pay. Evidently, I pressed a wrong button and when I stated the nature of my call the voice at the end of the telephone
This exercise is designed to be simple and achievable in 15 minutes. However, if this seems somewhat daunting, see if your beliefs are still in the clouds of wanting to deliver too much to too many to soon. If this is the case, there is a great book I recommend that will support you in narrowing down: Niche and Grow Rich, by Jennifer and Peter Sander. This book will support you understanding the market place you want to enter and in narrowing your thoughts.
Exercise
For ___________________________
(Hints: Who is your target customer, your niche? Is there
a geographic relevance? If so, add it. Examples: Seniors,
women business owners, teens between 13 and 18. If a
specific geographic area: Writers in the Washington DC
metro area.)
Who ___________________________
(Hints: This is where you qualify your target customer and
time of need. Examples: Who are obese. Who are 62 and
older. Who own a business. Who are in high school and take
music.)
Our product/service is ____________________________
(Hints: What is your product or the service? Our product
is a line of workshops. Our service is training. Our
service is executive coaching. Our service is training or
engineering or accounting.)
That provides ______________________________
(Hints: What are your key features of this product/service?
What are the major benefits of this product or service?
What are the tradeoffs? That provides shortcuts (software
training) at a discount/premium price. That contains no
chemicals. That contains no hidden costs. That contains
no markups. That contains life support.)
Unlike ____________________________________
(Hints: Who are
We all make mistakes. Some we can shrug off with little consequence while others can impact our lives for a very long time. Choosing the wrong video to rent is not big deal but accepting a position with a company that is wrong for you is a mistake that can haunt you for months or years to come. Have you ever taken a job that you regretted later? Were there signs for you to see that perhaps this wasn't the idea match-up for you? Probably, but in
Exercise
For ___________________________
(Hints: Who is your target customer, your niche? Is there
a geographic relevance? If so, add it. Examples: Seniors,
women business owners, teens between 13 and 18. If a
specific geographic area: Writers in the Washington DC
metro area.)
Who ___________________________
(Hints: This is where you qualify your target customer and
time of need. Examples: Who are obese. Who are 62 and
older. Who own a business. Who are in high school and take
music.)
Our product/service is ____________________________
(Hints: What is your product or the service? Our product
is a line of workshops. Our service is training. Our
service is executive coaching. Our service is training or
engineering or accounting.)
That provides ______________________________
(Hints: What are your key features of this product/service?
What are the major benefits of this product or service?
What are the tradeoffs? That provides shortcuts (software
training) at a discount/premium price. That contains no
chemicals. That contains no hidden costs. That contains
no markups. That contains life support.)
Unlike ____________________________________
(Hints: Who are
In our climb up the corporate ladder, sooner or later, most of us encounter a bad boss. Bosses, of course, are only human and can have bad days, money problems or family crises, just like the rest of us. Or they might be dealing with a bad boss themselves. Often, though, unfortunately, they’re just someone who’s landed in the wrong position for his or her personality and experience.A little prevention goes a long way in helping you deal w
Who ___________________________
(Hints: This is where you qualify your target customer and
time of need. Examples: Who are obese. Who are 62 and
older. Who own a business. Who are in high school and take
music.)
Our product/service is ____________________________
(Hints: What is your product or the service? Our product
is a line of workshops. Our service is training. Our
service is executive coaching. Our service is training or
engineering or accounting.)
That provides ______________________________
(Hints: What are your key features of this product/service?
What are the major benefits of this product or service?
What are the tradeoffs? That provides shortcuts (software
training) at a discount/premium price. That contains no
chemicals. That contains no hidden costs. That contains
no markups. That contains life support.)
Unlike ____________________________________
(Hints: Who are
Full service advertising agencies have the ultimate intention of influencing the purchasing behavior of consumers, in a way favorable to the advertiser. How do they achieve this end? The first requirement is that the advertisement should capture the attention of its audience. To achieve this, the advertisement has to provide the audience with information that is of interest to them. It may give them new information, or it may support the inform
That provides ______________________________
(Hints: What are your key features of this product/service?
What are the major benefits of this product or service?
What are the tradeoffs? That provides shortcuts (software
training) at a discount/premium price. That contains no
chemicals. That contains no hidden costs. That contains
no markups. That contains life support.)
Unlike ____________________________________
(Hints: Who are your competitors? What are the products
not serving the needs of this particular niche? Unlike
other retail sellers, which have.... Unlike store-bought
goods, these.... Unlike other coaches.... Unlike other
workshops....)
Our product/service _______________________________
(Hints: Your product/service serves this niche by doing
what? Our product/service helps this group increase their
personal leadership skills. Our product/service helps this
group overcome.... Our product/service helps this group
reap the rewards of....
Taking This Forward
Once you have completed this exercise, whether it is for your overall business theme or better yet a narrower one, you can move this information forward into all your marketing information.
Create a paragraph with this information, then edit and refine the language so that it fits your customer’s reading style. This is especially important if your style is different. Each word you use has an energy attached to it. This energy either detracts or attracts customers.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/29346/casualarticles-A-Business-In-One-Sentence.html">A Business In One Sentence</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/29346/casualarticles-A-Business-In-One-Sentence.html]A Business In One Sentence[/url]
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