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Casual Articles - How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5
Congratulations. Med school is finally in the past. You graduated with an MD and you’re ready for the next step: residency.After medical school, the average graduate spends two to eight years in residency. This is the time to further your training and eventually become licensed to practice. Now that you’ve chosen your specialty, here are some tips to get you
To read the rest of this special report, you can download it here:
Ten Traits of Successful Entrepreneurs
Successful entrepreneurs have many traits in common. Here are ten of those traits that I consider to be very important.A successful entrepreneur...1. Places the needs of customers or clients first, and takes the time to find out what those needs are.2. Enjoys the freedom of fulfilling a chosen mission through the fruits of his or her own effort
Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":
6. Exclusivity
During the few hours that you're in the theatre, they have the market cornered by being the only ones to sell popcorn. They virtually eliminate the competition by not allowing outside food or drinks into the theatre.
Being the only game it town offering a product in demand - without any real competition - is a great position to be in.
However, I wouldn't do it the way they do it. I wouldn’t 'force' people into buying from me by cutting off all other sources. I would instead provide a superior product, or a much better value, and get them to want to buy from me instead of going to other vendors or bringing their own food.
Just think of your favorite restaurant. Why do you go there verses all the other restaurants offering the same or similar kind of food? You may even be willing to pay more at your favorite restaurant because they just make it better. It's not because they 'force' you or 'corner' you into going to them. It's because they give you what you want! Something that you can't get anywhere else.
When you force people into doing something, they will hold some level of resentment towards the action/experience and the seller. When you offer them a better choice and/or a better value, they will want to buy from you.
7. The Principle of Consensus and "Herd Mentality"
If everyone else around him is buying and enjoying popcorn, then Joe Consumer wants to have popcorn as well! Most people want to follow the pack. They want to 'fit in,' they don't want to be left behind; they want to "keep up."
If other people and their kids are enjoying fresh, hot buttered popcorn, then heck so will Joe Consumer and his family.
He also 'assumes' that if others around him are enjoying the popcorn, then it must be good, and that he will enjoy it too.
How can you use this strategy in your product or service? Provide "proof" that others are already enjoying and benefiting from your product. Offer testimonials from existing customers, show specific examples and success stories of how a certain customer benefited from using your product/service. If you're selling a marketing/ moneymaking product, give specifics of how much profit a customer made by using your strategies.
To read the rest of this special report, you can download it here:
Keeping Abreast Of Your Domain ...Updates and Keeping Up With It All
Another major complaint that most business owners have is all the reading they need to do to keep abreast of what is happening in their business area. Again time management and organization can be a tremendous help.
Be sure to put your reading times in your daily schedule. Schedule a half hour in the morning to read at least one article in a magazine. - without any real competition - is a great position to be in.
However, I wouldn't do it the way they do it. I wouldn’t 'force' people into buying from me by cutting off all other sources. I would instead provide a superior product, or a much better value, and get them to want to buy from me instead of going to other vendors or bringing their own food.
Just think of your favorite restaurant. Why do you go there verses all the other restaurants offering the same or similar kind of food? You may even be willing to pay more at your favorite restaurant because they just make it better. It's not because they 'force' you or 'corner' you into going to them. It's because they give you what you want! Something that you can't get anywhere else.
When you force people into doing something, they will hold some level of resentment towards the action/experience and the seller. When you offer them a better choice and/or a better value, they will want to buy from you.
7. The Principle of Consensus and "Herd Mentality"
If everyone else around him is buying and enjoying popcorn, then Joe Consumer wants to have popcorn as well! Most people want to follow the pack. They want to 'fit in,' they don't want to be left behind; they want to "keep up."
If other people and their kids are enjoying fresh, hot buttered popcorn, then heck so will Joe Consumer and his family.
He also 'assumes' that if others around him are enjoying the popcorn, then it must be good, and that he will enjoy it too.
How can you use this strategy in your product or service? Provide "proof" that others are already enjoying and benefiting from your product. Offer testimonials from existing customers, show specific examples and success stories of how a certain customer benefited from using your product/service. If you're selling a marketing/ moneymaking product, give specifics of how much profit a customer made by using your strategies.
To read the rest of this special report, you can download it here:
How To Keep Your Business Card At The Top Of The Pile
People receive so many Business Cards, in meetings, at exhibitions, through the post and through so many other social gatherings.Why would somebody keep your business card, and not just throw it in the bin. To make your business card stands out and give it the best possible chance of survival in the Jungle world of business, the following survival tips shou to pay more at your favorite restaurant because they just make it better. It's not because they 'force' you or 'corner' you into going to them. It's because they give you what you want! Something that you can't get anywhere else.
When you force people into doing something, they will hold some level of resentment towards the action/experience and the seller. When you offer them a better choice and/or a better value, they will want to buy from you.
7. The Principle of Consensus and "Herd Mentality"
If everyone else around him is buying and enjoying popcorn, then Joe Consumer wants to have popcorn as well! Most people want to follow the pack. They want to 'fit in,' they don't want to be left behind; they want to "keep up."
If other people and their kids are enjoying fresh, hot buttered popcorn, then heck so will Joe Consumer and his family.
He also 'assumes' that if others around him are enjoying the popcorn, then it must be good, and that he will enjoy it too.
How can you use this strategy in your product or service? Provide "proof" that others are already enjoying and benefiting from your product. Offer testimonials from existing customers, show specific examples and success stories of how a certain customer benefited from using your product/service. If you're selling a marketing/ moneymaking product, give specifics of how much profit a customer made by using your strategies.
To read the rest of this special report, you can download it here:
Need a Job? Put a Gun to Your Head
A legendary marketing genius once said that, if he had to write a killer sales letter, he would imagine he had a gun pointed at his head and that he would be shot if his advertising didn't deliver.This motivated him to create some of the world's most-profitable ads.Example: one of his sales letters was mailed more than 300 million times in the 1970s a>If everyone else around him is buying and enjoying popcorn, then Joe Consumer wants to have popcorn as well! Most people want to follow the pack. They want to 'fit in,' they don't want to be left behind; they want to "keep up."
If other people and their kids are enjoying fresh, hot buttered popcorn, then heck so will Joe Consumer and his family.
He also 'assumes' that if others around him are enjoying the popcorn, then it must be good, and that he will enjoy it too.
How can you use this strategy in your product or service? Provide "proof" that others are already enjoying and benefiting from your product. Offer testimonials from existing customers, show specific examples and success stories of how a certain customer benefited from using your product/service. If you're selling a marketing/ moneymaking product, give specifics of how much profit a customer made by using your strategies.
To read the rest of this special report, you can download it here:
Are You Ready To Be Promoted
Promotion is one of those things almost everyone wants after a successful job search. But no one is bold enough to ask for it.If you’re determined to get ahead after a successful job search and are willing to follow some simple steps, you can move the odds of a promotion significantly in your favor.1. Under NO circumstances do you ever ask for a prom product or service? Provide "proof" that others are already enjoying and benefiting from your product. Offer testimonials from existing customers, show specific examples and success stories of how a certain customer benefited from using your product/service. If you're selling a marketing/ moneymaking product, give specifics of how much profit a customer made by using your strategies.
To read the rest of this special report, you can download it here: http://www.trafficstrategiesonsteroids.com/popcorn.pdf
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