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Casual Articles - Embracing The Future - Marketing Yourself, Your Business And Your
Risk Taking, Risk Avoidance & Risk Management
Only a few years ago my approach to business was very much along the lines of risk avoidance. I didn't want to take risk, not at all.In the last few years I have spent more time than ever with risk takers. Talking and meeting with these people has been, and continues to be, extremely stimulating. Through conversations I realised that, despite my previous perceptions, there was an ounce of entrepreneurship within me. In fact, not an ounce but a seed and like all seeds it needed nurturing to grow. I have been focussing on this ever since and channelling my energy and time toward this. One key skill that I realised I have is that of risk management. Through avoiding risk for so long I have a great eye for identifying risks in the first place. What is different now is that I want to take risks. Risk is stimulating and challenging. It breeds uncertainty which takes us back to challenges again. I see more and more that;[a] taking risk is an
ions have a pOnly a few years ago my approach to business was very much along the lines of risk avoidance. I didn't want to take risk, not at all.In the last few years I have spent more time than ever with risk takers. Talking and meeting with these people has been, and continues to be, extremely stimulating. Through conversations I realised that, despite my previous perceptions, there was an ounce of entrepreneurship within me. In fact, not an ounce but a seed and like all seeds it needed nurturing to grow. I have been focussing on this ever since and channelling my energy and time toward this. One key skill that I realised I have is that of risk management. Through avoiding risk for so long I have a great eye for identifying risks in the first place. What is different now is that I want to take risks. Risk is stimulating and challenging. It breeds uncertainty which takes us back to challenges again. I see more and more that;[a] taking risk is an
Need New Direct Mail Donors? Look For These Three Qualities For Fundraising Letter Success
New donors are a lot closer than you may think. And persuading them to make that vital first donation need not be as hard—or as expensive—as acquiring them in other ways. But before you rent a list of names or drop anything in the mail, examine the people you are approaching with your direct mail appeal to make sure they are good prospects for a donation today—and tomorrow. You should look for three qualities in potential direct mail donors. 1. Capacity to give Good direct mail fundraising prospects have the resources to support your organization with gifts. They do not need to be millionaires (since you will accept small donations). They do not even need to be employed (since many pensioners donate a portion of their fixed income to their favourite charities). The criteria you are looking for is simply the capacity to give. 2. Affinity with your cause The best prospects have a nat
IntroductionNew donors are a lot closer than you may think. And persuading them to make that vital first donation need not be as hard—or as expensive—as acquiring them in other ways. But before you rent a list of names or drop anything in the mail, examine the people you are approaching with your direct mail appeal to make sure they are good prospects for a donation today—and tomorrow. You should look for three qualities in potential direct mail donors. 1. Capacity to give Good direct mail fundraising prospects have the resources to support your organization with gifts. They do not need to be millionaires (since you will accept small donations). They do not even need to be employed (since many pensioners donate a portion of their fixed income to their favourite charities). The criteria you are looking for is simply the capacity to give. 2. Affinity with your cause The best prospects have a nat
Many businesses and organisations have a pe
Janitorial Personnel: Employee, Sub-Contractor or Franchisee?
Regardless of what company you hire to clean your building, you need to know WHO they give the keys to. That is to say, who are they paying to do the work.Bear in mind, that the smooth talking salesperson will NOT be cleaning your building. You hired them to find the best possible person to do the work. But, how do you know that the person they choose is ‘the best’, and not simply the ‘most available’?Below are some of my Pro’s and Con’s regarding the three legal groups of janitors that may be in your building. (Illegal immigrants are not listed, because a wise business owner would never allow them into their facility.)The first group is the most common one. It is called the Employee Group. This group has an established Employee-Employer relationship with the company you hired to service your facility. The Pro’s of this group are quite limited. Outside of the legal protection that you receive against their injury or legal claims, there is litt
onRegardless of what company you hire to clean your building, you need to know WHO they give the keys to. That is to say, who are they paying to do the work.Bear in mind, that the smooth talking salesperson will NOT be cleaning your building. You hired them to find the best possible person to do the work. But, how do you know that the person they choose is ‘the best’, and not simply the ‘most available’?Below are some of my Pro’s and Con’s regarding the three legal groups of janitors that may be in your building. (Illegal immigrants are not listed, because a wise business owner would never allow them into their facility.)The first group is the most common one. It is called the Employee Group. This group has an established Employee-Employer relationship with the company you hired to service your facility. The Pro’s of this group are quite limited. Outside of the legal protection that you receive against their injury or legal claims, there is litt
Many businesses and organisations have a p
Business Grants Can Make You A More Effective Entrepreneur
The world rotates around money, we all know that. We all want to find affordable ways of starting or improving our businesses, but money always seem to be an issue. So then, why don’t we direct our attention towards business grants? Think about it: we are talking about advantageous financial offers coming from the government – tempting, right? But before you make any decision, you might want to ask yourself: “How do I find the right business grants?” Should I Opt for a Small Business Grant? Few of you know that the loans for small businesses are being offered everywhere.If only are you able in your application, to prove that you’ve a sound management plan and credit worthiness, you can reasonably expect to succeed. So, even if your dream is to found a multilevel company and world-wide known brand, you should give small business grants a chance, especially since it usually is a free finance source that could help you gain financial stability. Why does the governmen
any businesses and organisations have a pThe world rotates around money, we all know that. We all want to find affordable ways of starting or improving our businesses, but money always seem to be an issue. So then, why don’t we direct our attention towards business grants? Think about it: we are talking about advantageous financial offers coming from the government – tempting, right? But before you make any decision, you might want to ask yourself: “How do I find the right business grants?” Should I Opt for a Small Business Grant? Few of you know that the loans for small businesses are being offered everywhere.If only are you able in your application, to prove that you’ve a sound management plan and credit worthiness, you can reasonably expect to succeed. So, even if your dream is to found a multilevel company and world-wide known brand, you should give small business grants a chance, especially since it usually is a free finance source that could help you gain financial stability. Why does the governmen
The Small Retailer's Survival Guide - Part 8 - The Highs and Lows of Refitting Your Store
If you have decided to refit your store you may consider employing an independent consultant to advise you on the bet layouts an fixtures. A shop fitting consultant may plot the flow of customers around your store. One important factor is to try to marshal your customers past as many product displays as possible and especially the higher margin lines. By strategically placing staple everyday (low margin) goods at certain intervals around the store, the customers will need to walk past higher profit goods. Many store owners are tempted to put these fast sellers near the entrance of the store as this is near the checkout area and low stocks are easier to deal with. Perhaps more importantly for some store owners, the low profit stock tends also to be low value and theft of these products is less expensive than losing high value goods, hence why they are near the entrance/exit. As well as finding ways to maximise sales and profit, a good consultant will know all the late
and organisations have a pIf you have decided to refit your store you may consider employing an independent consultant to advise you on the bet layouts an fixtures. A shop fitting consultant may plot the flow of customers around your store. One important factor is to try to marshal your customers past as many product displays as possible and especially the higher margin lines. By strategically placing staple everyday (low margin) goods at certain intervals around the store, the customers will need to walk past higher profit goods. Many store owners are tempted to put these fast sellers near the entrance of the store as this is near the checkout area and low stocks are easier to deal with. Perhaps more importantly for some store owners, the low profit stock tends also to be low value and theft of these products is less expensive than losing high value goods, hence why they are near the entrance/exit. As well as finding ways to maximise sales and profit, a good consultant will know all the late
How to Access Employers through Proposal Marketing
Use Proposal Marketing and you’ll be your own hot spot, opening gateways previously inaccessible. Hook up with those who have the power to hire you. Present a history or even an achievement-driven resume and your coverage is limited. Send a proposal to employer prospects and you’ll gain more scalability to customize a solution to their business challenges. Sync with decision makers’ needs and high-speed your career campaign.Job Search scalability reduces emotional cost and physical effort. Employers are sick and tired are hearing the same old tune of “Hire me,” “Hire me,” “Hire me.” A non-personalized vanilla marketing approach will guarantee you bad reception with an outcome as dizzying as a dog chasing its tail.Job search scalability on the other hand, is driven by employer demand and allows customization to a targeted employer’s needs. This in turn, capitalizes on your limited resources, time and energy, by creating a strong interope
ions have a perception that marketing means promotions and advertisin
Use Proposal Marketing and you’ll be your own hot spot, opening gateways previously inaccessible. Hook up with those who have the power to hire you. Present a history or even an achievement-driven resume and your coverage is limited. Send a proposal to employer prospects and you’ll gain more scalability to customize a solution to their business challenges. Sync with decision makers’ needs and high-speed your career campaign.Job Search scalability reduces emotional cost and physical effort. Employers are sick and tired are hearing the same old tune of “Hire me,” “Hire me,” “Hire me.” A non-personalized vanilla marketing approach will guarantee you bad reception with an outcome as dizzying as a dog chasing its tail.Job search scalability on the other hand, is driven by employer demand and allows customization to a targeted employer’s needs. This in turn, capitalizes on your limited resources, time and energy, by creating a strong interope
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