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Casual Articles - What Your Customers Want
Too many franchise business owners focus on one aspect to the exclusion of all others, and that is in buying local ads as the only way to generate new business. It's not that you shouldn't buy local ads if you want to reach a local market, but before you buy a
The goal of perfection is a challenge. It is often viewed as an expensive process requiring large investments. Yet one company has realized a 53% reduction in orders that have to be set aside for additional Quality Control checks. How did they do it? They us
I am not saying that you should discount customer input. However, asking customers what they want is a marketing question and requires experienced marketers to answer.
Marketers have the objectivity to look at the marketplace, see through the consumer's self-deception and discern the answer to a tough question that requires some serious analysis.
It is behavior that you need to be learning about from your consumers. Ask them questions that will get to the heart of how they use your products and services. This is where their experience is crucial.
Let's take an example to illustrate the difference between a "what do you want" and "what do you do" question. Krispy Kreme, the world's best donut-maker, did some customer research in the 1980s to learn more about t
With a busy schedule and clients to serve it is sometimes easy to make a decision not to attend live events and conferences as they can be seen as a drain on your resources.However attending live events is a great way to connect with potential clients an
I am not saying that you should discount customer input. However, asking customers what they want is a marketing question and requires experienced marketers to answer.
Marketers have the objectivity to look at the marketplace, see through the consumer's self-deception and discern the answer to a tough question that requires some serious analysis.
It is behavior that you need to be learning about from your consumers. Ask them questions that will get to the heart of how they use your products and services. This is where their experience is crucial.
Let's take an example to illustrate the difference between a "what do you want" and "what do you do" question. Krispy Kreme, the world's best donut-maker, did some customer research in the 1980s to learn more about
Don’t believe the scuttle butt. Presented well and to the right audience with the right follow-up systems; seminars are still an extremely effective marketing tool for financial advisors. The problem is that many advisors aren’t paying attention to these detail
It is behavior that you need to be learning about from your consumers. Ask them questions that will get to the heart of how they use your products and services. This is where their experience is crucial.
Let's take an example to illustrate the difference between a "what do you want" and "what do you do" question. Krispy Kreme, the world's best donut-maker, did some customer research in the 1980s to learn more about
Gift baskets are available in a wide variety of products to match the tastes of different personalities. Most gift baskets are intended to be a complete package and hence, a number of recipients like to keep the baskets long after the eatables have been consume
Let's take an example to illustrate the difference between a "what do you want" and "what do you do" question. Krispy Kreme, the world's best donut-maker, did some customer research in the 1980s to learn more about
In the world today we see civil unrest, international terrorism, religious fundamentalism and unnecessary human rights abuses and it seems most of these issues are being caused by Nation States and third world or borderline third world nations. But what if thes
They didn't ask, "what do you want in a donut?" They asked questions like, "what do you like about Krispy Kreme?" and "when do you buy donuts?"
Answers to those questions helped them redesign the Krispy Kreme experience. They learned that people were happiest when the donuts were hot. Additionally, they heard loud and clear that consumers had no idea when the hot donuts were coming down the conveyor belt. Voila! The "Hot Now" sign was born.
Consumers said they often were in a hurry, heading to a morning meeting when they stopped for donuts. Customers did not like having to stand in line to wait for the sweet treats. From this, marketers decided to install drive-in windows.
If they had asked customers "what do you want in a donut," they
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