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Casual Articles - The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ
How To Get Your Customers To Speak For You
Are they talking about you? They should be.I'm talking about your clients.One of the most powerful tools in marketing is the testimonial. Yet they are used by so few...Put yourself in the shoes (phew!) of the prospect.She can listen to you, try and believe you, hope that you are paying attention and addressing her concerns (I sure hope you are) OR she can read what another business says about you.Which is more believable?Sure, the prospect is going to have to listen to you and hope you address their needs regardless of whether you have testimonials, but which would you rather have working for you:1) Your best salesperson talking to a prospect,or...2) Your best salesperson talking to a prospect just after the prospect conveniently had a minute t
eaders, not copycats. BesideAre they talking about you? They should be.I'm talking about your clients.One of the most powerful tools in marketing is the testimonial. Yet they are used by so few...Put yourself in the shoes (phew!) of the prospect.She can listen to you, try and believe you, hope that you are paying attention and addressing her concerns (I sure hope you are) OR she can read what another business says about you.Which is more believable?Sure, the prospect is going to have to listen to you and hope you address their needs regardless of whether you have testimonials, but which would you rather have working for you:1) Your best salesperson talking to a prospect,or...2) Your best salesperson talking to a prospect just after the prospect conveniently had a minute t
Improve Technology ROI: Focus on People
Buzzwords are great. They give us an excuse to nod our heads, act like we are paying attention, and then completely ignore issues without giving them a second thought. As long as we use buzzwords we appear (if only to ourselves) to know what's going on and we are on top of the challenge at hand. Perhaps the greatest part of working in technology is that we are never at a loss for buzzwords, or for meetings in which to use them.Three of the greatest buzzwords in the tech arena are "People, Process, and Technology". Throw in a few other favorites, such as "alignment," "change," "culture," and... well, you get the idea. While these words are more ubiquitous in a technology discussion than fish are in the sea, they are often overlooked, misunderstood, and generally ignored. This is dangerous.
How smart is your marketing? Do you follow the crowd or set your own standards? People are attracted to innovative leaders, not copycats. BesidesBuzzwords are great. They give us an excuse to nod our heads, act like we are paying attention, and then completely ignore issues without giving them a second thought. As long as we use buzzwords we appear (if only to ourselves) to know what's going on and we are on top of the challenge at hand. Perhaps the greatest part of working in technology is that we are never at a loss for buzzwords, or for meetings in which to use them.Three of the greatest buzzwords in the tech arena are "People, Process, and Technology". Throw in a few other favorites, such as "alignment," "change," "culture," and... well, you get the idea. While these words are more ubiquitous in a technology discussion than fish are in the sea, they are often overlooked, misunderstood, and generally ignored. This is dangerous.
A Guide To Warehouse
Warehousing is an important function of physical distribution, particularly when a manufacturer produces consumer goods. A commercial building for the storage of goods is known as a warehouse.Some inventory is kept at or near the plant, and the rest is in warehouses in other locations. A company can own private warehouses and also rent space in public warehouses. Strong warehouses store goods for moderate-to-longer time periods. Distribution warehouses receive goods from various company plants and suppliers, and move them out as soon as possible. Some warehouses provide facilities like cold storage. There are specialized warehouses for agricultural products.The older, multistoried warehouses have slow elevators and inefficient material-handling procedures. These older systems are receiving co
Do you follow the crowd or set your own standards? People are attracted to innovative leaders, not copycats. BesideWarehousing is an important function of physical distribution, particularly when a manufacturer produces consumer goods. A commercial building for the storage of goods is known as a warehouse.Some inventory is kept at or near the plant, and the rest is in warehouses in other locations. A company can own private warehouses and also rent space in public warehouses. Strong warehouses store goods for moderate-to-longer time periods. Distribution warehouses receive goods from various company plants and suppliers, and move them out as soon as possible. Some warehouses provide facilities like cold storage. There are specialized warehouses for agricultural products.The older, multistoried warehouses have slow elevators and inefficient material-handling procedures. These older systems are receiving co
Innovation Management: The Power of Emotional Attachment
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.The mere definition of innovation implies a break from the past, something new. However, one of the crucial aspects that many innovators fail to consider is the power of emotional attachment to existing products, methods and practi
t your own standards? People are attracted to innovative leaders, not copycats. BesideCreativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.The mere definition of innovation implies a break from the past, something new. However, one of the crucial aspects that many innovators fail to consider is the power of emotional attachment to existing products, methods and practi
First Interview: What Happens During The First Interview?
The first interview for a job is a basic indication that the company you are meeting with is interested in considering you as a potential new employee.I'm sure this is a fairly basic and understood statement.The important part is understanding the purpose of the first interview.It really helps if you can find out ahead of time exactly who you're meeting with during the first interview to get a sense as to what will actually take place during the interview.The first interview might be a screening interview with a member of Human Resources (HR) to assess your suitability to join the company. This interview might only focus on HR-type questions that attempt to determine your career goals, your personality, why you have left one company for another, etc.Or you m
are attracted to innovative leaders, not copycats. BesideThe first interview for a job is a basic indication that the company you are meeting with is interested in considering you as a potential new employee.I'm sure this is a fairly basic and understood statement.The important part is understanding the purpose of the first interview.It really helps if you can find out ahead of time exactly who you're meeting with during the first interview to get a sense as to what will actually take place during the interview.The first interview might be a screening interview with a member of Human Resources (HR) to assess your suitability to join the company. This interview might only focus on HR-type questions that attempt to determine your career goals, your personality, why you have left one company for another, etc.Or you m
Third Place Retailing - The New Battlefield
On 10th January 2005, McDonalds’ USA announced it was entering the premium coffee industry. It would sell premium coffee at a premium price. A business recognised for fast food at a low price point is re-engineering itself to provide an up-market coffee, yet coffee is looked on as the second most common commodity product after oil.Is this an opportunity to go head to head with Starbucks? I think not. I believe a Starbucks consumer will remain a Starbucks consumer and will not shift to McDonalds, but as Starbucks philosophy states; there is a retail opportunity for businesses that develop a ‘third’ place.What is a ‘third’ place? Consumers spend time at home, their first place; at work, their second place and then often have a favourite third place.As a “Brit” the traditional third place
eaders, not copycats. Besides, most companies throw thousands of dollars down the drain on ineffective advertising- can your budget afford such was
On 10th January 2005, McDonalds’ USA announced it was entering the premium coffee industry. It would sell premium coffee at a premium price. A business recognised for fast food at a low price point is re-engineering itself to provide an up-market coffee, yet coffee is looked on as the second most common commodity product after oil.Is this an opportunity to go head to head with Starbucks? I think not. I believe a Starbucks consumer will remain a Starbucks consumer and will not shift to McDonalds, but as Starbucks philosophy states; there is a retail opportunity for businesses that develop a ‘third’ place.What is a ‘third’ place? Consumers spend time at home, their first place; at work, their second place and then often have a favourite third place.As a “Brit” the traditional third place
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