Casual Articles - Business

12 Sure Ways to Keep Customers Happy
Customers come, and customers go. Whether you sell to consumers or to other companies, that’s a sad fact of doing business. Sadder yet is the fact that it can cost you between three and 10 times more to acquire a new customer than to keep an existing one. With that in mind, give some thought to the following 12 proven ways to keep your customers by keeping them happy.1. Your customers are always right. Always! Yes, you can win a battle with one or two, but doing so repeatedly can eventually cost you the war. Someone’s always waiting to sell them what they want, how, when and where they want it.2. Don’t treat your customer like mushrooms by keeping them in the dark and feeding them… Well, you know the saying. Have

b site traffic to do so.

A Little Bit Of Math Upfront Will Guarantee Your Success

While at first it may be disheartening, especially if you're way off the mark, at least you have a clear picture of what it will take to reach your goal. Then it's simply a matter of finding ways to generate the traffic. And then it's only a matter of time until you achieve your goal.

Track Your Speaking Engagements or Teleseminars

You can track other marketing activities in a similar way. For example, with speaking engagements or teleseminars, what percentage of your attendees typically subscribe, and then what percentage of those typically become clients or buy?

You can determine how big of an audience or how many speaking engagements or teleseminars you need to do to reach your goals.

Track Your Public Relations Efforts

For public relations, how many people do you need to reach, or impressions do you need to achieve to generate the return ne

Fundraising Ideas for Your Church
Christian churches serve by helping to strengthen people’s faith. This comes at a cost for most churches. There are building expenses, salaries, missions and supporting other local charities. For most churches there is a need to raise money through fundraisers. This can become a challenge year after year, trying to come up with new and innovative ideas. Here is a list of church fundraising ideas that are perfect for many congregations.1. Inspirational products are always a possibility for church fundraising. These products can be everything from t-shirts to Bibles and inspirational books. These fundraisers can bring in a steady flow of income when the congregation is large enough.2. Fundraising through order forms a

I often wonder how people without a plan know where they're going. Or, how they know when they've arrived at their destination.

Think about it.

If you never specify what your goal is, how do you go about achieving it? And how do you know when to celebrate?

Step One

Having a clearly defined, and written goal is the first step in creating a successful business.

How Will You Measure Your Success?

Whether you choose to measure your success in number of clients or revenue per month or year, or in any other terms, is up to you. The point is to establish a measurable goal.

Step Two

The second step to creating a successful business is creating a plan to achieve your goal. This is your marketing plan and it ensures all your time, energy and money are focused on achieving whatever it is YOU want to achieve.

But it doesn't stop there.

A Goal And A Plan Are NOT Enough

Just having a goal and a plan are not enough. You must track your progress so you can determine if it will require more or different effort to achieve your goal.

So how do you track your progress?

You Need Two More Things ... One

First, you track your progress toward your overall goal. I recommend you evaluate this at least every couple of months.

But why not just make a habit of doing it once a month?

Make it a practice to review your marketing plan and how well it is moving you toward your goal, at the end of every month. A good day to do this is the day you take care of your end-of-month administrative tasks (things like paying bills and running sales and financial reports).

If you break your goal down into twelfths, you can easily tell each month if you're on track. And, if you're not, you can easily make adjustments, like increasing your level of marketing if necessary, to get back on track.

By keeping close tabs on your progress toward your goals, you greatly increase your odds of achieving them. Partly because you give yourself time to make adjustments and take a different route if necessary.

And, partly because you are constantly reminding yourself of your intentions.

And ... Two

The second way to stay on track is to track each of your individual marketing activities. This is how you'll know if each activity is moving you toward your goal.

For Example ... Tracking Your Web Site Stats

If you're generating your prospects or clients via your web site, do you know how many visitors you need to generate the number of clients you're shooting for?

It's pretty easy to determine if you utilize web site tracking reports. Your web host should provide tracking reports to let you know how many visitors your site is getting, and ideally you can track this for each page of your site.

WebStat is a great tool that provides detailed reports on web site traffic. I use it as a supplement to the reports provided by my web host, and I love it. You can try it out at no cost, plus there's a free version, or you can subscribe for a very low monthly fee. Learn more about WebStat here.

If you have a newsletter or special report that web site visitors can subscribe to you can then determine what your conversion rate is: Total Subscribers divided by Total Visitors equals your Conversion Rate.

Do You Know What Your Conversion Rates Are?

You can then take this one step further by determining what your conversion rate is, from subscribers to clients. Or, to measure what your sales conversion rate is if you are selling products or services on your web site.

Once you know your sales conversion rate, you should be able to calculate how many web site visitors you need to generate to achieve your sales or "number of clients" goal.

This will tell you pretty quickly if you're on track to achieve your goal, or if you need to generate a lot more web site traffic to do so.

A Little Bit Of Math Upfront Will Guarantee Your Success

Track Your Speaking Engagements or Teleseminars

You can determine how big of an audience or how many speaking engagements or teleseminars you need to do to reach your goals.

Track Your Public Relations Efforts

For public relations, how many people do you need to reach, or impressions do you need to achieve to generate the return nec

The Do's and Dont's of Creating Lucrative Business Partnerships
I run a small meeting, event and conference planning company based in the New York City area. As an entrepeneur and small business owner with a limited advertising and marketing budget, developing business partnerships has been really helped me to get the word out about the services that I offer. For example, I have aligned myself with a DJ company as the preferred planner for their clients and am actively receiving business and referrals from this source. Also, due to my partnership with a travel agency, I am now handling meetings, conferences and events for inbound corporate groups from abroad. Forming strategic alliances has been and will continue to be a significant part of my long term business plan and model for exponential growth

. You must track your progress so you can determine if it will require more or different effort to achieve your goal.

So how do you track your progress?

You Need Two More Things ... One

First, you track your progress toward your overall goal. I recommend you evaluate this at least every couple of months.

But why not just make a habit of doing it once a month?

And, partly because you are constantly reminding yourself of your intentions.

And ... Two

The second way to stay on track is to track each of your individual marketing activities. This is how you'll know if each activity is moving you toward your goal.

For Example ... Tracking Your Web Site Stats

If you're generating your prospects or clients via your web site, do you know how many visitors you need to generate the number of clients you're shooting for?

Do You Know What Your Conversion Rates Are?

Once you know your sales conversion rate, you should be able to calculate how many web site visitors you need to generate to achieve your sales or "number of clients" goal.

This will tell you pretty quickly if you're on track to achieve your goal, or if you need to generate a lot more web site traffic to do so.

A Little Bit Of Math Upfront Will Guarantee Your Success

Track Your Speaking Engagements or Teleseminars

You can determine how big of an audience or how many speaking engagements or teleseminars you need to do to reach your goals.

Track Your Public Relations Efforts

For public relations, how many people do you need to reach, or impressions do you need to achieve to generate the return ne

Real Estate Underground
Who Else Wants The Complete, Step by Step, No Brainer Formula For Successfully Investing In Real Estate...Even If You Have Horrible Credit, No Credit, No Experience and Very Little Money? Dear Friend,If you're looking for proven methods to buying real estate without using any of your own credit or without tying up a lot of cash, then listen up because this will be the most important letter you've ever read.Finally - A behind the scenes look at the Under Ground World of Real Estate Investing... I know you've seen a lot of other sites claiming you have the ability to be a billionaire with real estate in 90 days or something to that effect. Which, we both know is just plain hype. We both know that anyone that makes these cl

ncrease your odds of achieving them. Partly because you give yourself time to make adjustments and take a different route if necessary.

And, partly because you are constantly reminding yourself of your intentions.

And ... Two

The second way to stay on track is to track each of your individual marketing activities. This is how you'll know if each activity is moving you toward your goal.

For Example ... Tracking Your Web Site Stats

If you're generating your prospects or clients via your web site, do you know how many visitors you need to generate the number of clients you're shooting for?

Do You Know What Your Conversion Rates Are?

Once you know your sales conversion rate, you should be able to calculate how many web site visitors you need to generate to achieve your sales or "number of clients" goal.

This will tell you pretty quickly if you're on track to achieve your goal, or if you need to generate a lot more web site traffic to do so.

A Little Bit Of Math Upfront Will Guarantee Your Success

Track Your Speaking Engagements or Teleseminars

You can determine how big of an audience or how many speaking engagements or teleseminars you need to do to reach your goals.

Track Your Public Relations Efforts

For public relations, how many people do you need to reach, or impressions do you need to achieve to generate the return ne

The Mindset of Successful Doctors
This is something I get to observe each and every day as a consultant, and indeed as a treating doc. What separates the hugely successful from the rest in most areas of life? You probably have read similar stuff dozens of times. But if you are not “confidently advancing in the direction of your dreams”, right now, take some time with these typical successful characteristics.1.A Clear vision of what practice and private life ideally looks like.2.The Physical capacity and energy to execute the vision through fitness, rest and nutrition. This alone is a priority. Those around you are energized as well, or they just can’t keep up, and may pull you down.3.Growing financial savings from managed expenses and wise invest

eports provided by my web host, and I love it. You can try it out at no cost, plus there's a free version, or you can subscribe for a very low monthly fee. Learn more about WebStat here.

Do You Know What Your Conversion Rates Are?

Once you know your sales conversion rate, you should be able to calculate how many web site visitors you need to generate to achieve your sales or "number of clients" goal.

This will tell you pretty quickly if you're on track to achieve your goal, or if you need to generate a lot more web site traffic to do so.

A Little Bit Of Math Upfront Will Guarantee Your Success

Track Your Speaking Engagements or Teleseminars

You can determine how big of an audience or how many speaking engagements or teleseminars you need to do to reach your goals.

Track Your Public Relations Efforts

For public relations, how many people do you need to reach, or impressions do you need to achieve to generate the return ne

For New Managers - Conventional Management Training Doesn't Fit
Conventional management training typically consists of single, time-limited workshops or seminars. The length of the event varies by position level, function or business discipline, and size and structure of the employer organization.For new managers, this model has inherent shortcomings:• The large amounts of new information that must be crammed into a short time is overwhelming and often leads to feelings of panic.• Participants can't put the new learning into practice until the course is over, leaving no opportunity to ask questions of instructors or colleagues after they try the techniques in the course of their jobs.• In-house management training often incorporates company-specific material. Although wel

b site traffic to do so.

A Little Bit Of Math Upfront Will Guarantee Your Success

Track Your Speaking Engagements or Teleseminars

You can determine how big of an audience or how many speaking engagements or teleseminars you need to do to reach your goals.

Track Your Public Relations Efforts

For public relations, how many people do you need to reach, or impressions do you need to achieve to generate the return necessary to meet your goals? You can then send your releases out more frequently (just make sure they're newsworthy) or to media with a larger audience.

Again, if you monitor your results every month, you'll have a very good idea if you're on track to meet your goals. And, you'll have plenty of time to make adjustments to your plan if necessary.

So, What's Your Goal For This Year?

And do you know if you're on track to achieve it? If you haven't committed your goal to writing, I encourage you to do so today.

If you're not sure what you can achieve, then take your best guess and work towards that.

You Can Track Your Way To The Top!

Put some tracking practices into place and stay on top of them every month. If you do this, I guarantee you'll achieve a lot more than if you just "wing it!"

If you'd like some help creating your goals and developing a marketing plan to help you achieve them, check out The 10stepmarketing™ System. It walks you through the process in a simple, step-by-step manner, making it easy.

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