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Casual Articles - Integrity and Marketing - Finding the Right Balance
Having had a busy week, I was only too happy to don my gardening clothes and get outside to do some planting, weeding and pruning last weekend. “It’s interesting”, I thought, “how business refers to a slight improvement as the green sh
When you hear the word “networking”, what comes to your mind first?You probably think about going to a job fair or asking all of your friends, family members and acquaintances for jobs.But if you are currently employed, y
Five common mistakes many people make are;
1. Talking too much.
Enthusiasm sells! But don't talk too much about yourself - focus on your prospects needs and wants and how you can solve their problems.
2. Not listening.
All good marketers have exceptional listening skills. Be an active not a passive listener. Ask plenty of questions to find out what problems your client has so you can provide a solution.
3. Hard sell.
Even in desperate times always avoid a hard sell approach. Ignoring the needs of the client or your own company can have long term effects and result in the loss of potential work both immediately and in the future.
Always market the benefits - the "What's In It for ME" approach really does work and is better than purely focusing on selling the features.
4. Lack of clarity.
It is a competitive market out there and you need to focus on your UNIQUE SELLING PROPOSITION. What is it that makes you, your service or product unique and different from others? Once you have identified this you have your strongest selling point, and the focus of yo
All businesses need to engage strategic thinking and planning in all aspects of their business, especially the marketing plan for the business. In working with custom home builders as part of my business coaching practice, I discovere
1. Talking too much.
Enthusiasm sells! But don't talk too much about yourself - focus on your prospects needs and wants and how you can solve their problems.
2. Not listening.
All good marketers have exceptional listening skills. Be an active not a passive listener. Ask plenty of questions to find out what problems your client has so you can provide a solution.
3. Hard sell.
Even in desperate times always avoid a hard sell approach. Ignoring the needs of the client or your own company can have long term effects and result in the loss of potential work both immediately and in the future.
Always market the benefits - the "What's In It for ME" approach really does work and is better than purely focusing on selling the features.
4. Lack of clarity.
It is a competitive market out there and you need to focus on your UNIQUE SELLING PROPOSITION. What is it that makes you, your service or product unique and different from others? Once you have identified this you have your strongest selling point, and the focus of y
Recently, I had one of those "aha moments" while in the bathroom – I might have been brushing my teeth. I'm told that we are more creative around water – and I certainly find my bathroom a great creative lab for me! Anyway – the thou
3. Hard sell.
Even in desperate times always avoid a hard sell approach. Ignoring the needs of the client or your own company can have long term effects and result in the loss of potential work both immediately and in the future.
Always market the benefits - the "What's In It for ME" approach really does work and is better than purely focusing on selling the features.
4. Lack of clarity.
It is a competitive market out there and you need to focus on your UNIQUE SELLING PROPOSITION. What is it that makes you, your service or product unique and different from others? Once you have identified this you have your strongest selling point, and the focus of y
“Fix your credit”, easy process. So says many internet ads I read daily. I thought, well, that should be easy without their help since the FEDERAL law requires it. THE law says “a credit bureau, when proven their data are wrong, m
Always market the benefits - the "What's In It for ME" approach really does work and is better than purely focusing on selling the features.
4. Lack of clarity.
It is a competitive market out there and you need to focus on your UNIQUE SELLING PROPOSITION. What is it that makes you, your service or product unique and different from others? Once you have identified this you have your strongest selling point, and the focus of y
You've been there and done it. You've got the tee-shirt and your experiences mean that you can cut so many corners. So you do. It's easier. You respond to all the requests, questions, challenges and mistakes of your people. By fixing t
5. Distractions.
Life is really busy. Some people are too busy and easily distracted from the main game.
Learn as much as you can about setting goals, writing them down and working out on a daily basis the important tasks to do. It's called time and priority management and is a hallmark of successful people. Remember the "3 D's - Do It, Dump It or Delegate It" and if your life or your job depends on it - then it is a Must-do "A" priority, the rest can wait. Focus is a powerful thing.
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