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Casual Articles - Budget Marketing: Managing Your Marketing Money Wisely!
Finding prospects is only one piece of the sales puzzle. Once you’ve got interest, whether it comes from word of mouth, traditional advertising, or the Internet, time is not on your side and you must convince that prospect as quickly as possible that you are the best candidate for their job. If you are not expeditious in conveying your credibility and ability to perform, then you could lose that prospect to the awaiting competition.With that said, competition isn’t always a bad thing. Especially if you can prove you are better.But how do you prove it? This is where authe
Whether you are running a multi-million dollar enterprise or a business from home, the principles are the same.
6. WHAT MAKES MY SOLUTION UNIQUE?
What is it that makes your solution to a problem unique? Is it different from all the other possible solutions in the marketplace? This is commonly known as a 'Unique Selling Proposition' or USP. Identifying your USP helps to define your marketing strengths and identify markets.
7. HOW DO I REACH MY TARGET MARKET?
What is the best way to reach your target audience? How do they get their information? Is it worth of mouth, personal referrals or through the media?
8. HOW WILL
I really can't stand leaving my office disorganized and that's how I felt when I left my office and went home yesterday.I was up late last night doing some work from home, but that nagging feeling was there becauseI like to walk into a clean, organized office each day. (I just feel better). Because of that I decided to get to work a little earlier today. It was quiet and after I straightened up, I looked over a few books I had laying around. In doing so, I re-read my favorite success quote of all time.To me this quote also reveals the most important word in the 's
I know from hard won experience how easy it is to waste money on marketing.
When I first set up my own business in 1998, I spent tens of thousands of dollars employing the best graphic designer and printing a great glossy brochure.
The feedback was 'Tom, that's one of the best glossy brochures I've seen!'
But did it get me customers and help build my business? No! It was a pure ego trip.
Now I know better.
Most marketing efforts are done for purely ego reasons alone and almost all fail to live up to expectations.
So what can you do about it?
I believe the best marketing campaigns are built not on glossy brochures or expensive TV advertising but on understanding the needs and wants of consumers and then providing solutions to these needs and wants.
Much of this is done by building powerful personal relationships and using the media to create awareness, credibility and trust in the hearts and minds of consumers.
Here are the Top 10 Questions to Ask Before Spending Another Cent on Marketing.
And, help solve that perennial question of how NOT to waste half your marketing efforts!
1. WHAT AM I TRYING TO ACHIEVE?
Always start with an objective in mind. Is it to attract new customers in a start-up phase or retain long-term loyal customers? The marketing tools and tactics for each of these questions will be vastly different. Remember to set SMART Goals.
=> Specific
=> Measurable
=> Attractive
=> Realistic
=> Time-framed
2. WHO IS MY BROAD MARKET?
Who exactly are you trying to target? The more you can find out about them the better. What industry do they work in, what is their level of education and income, what are their values and beliefs and where do they live are just a couple for questions to consider.
3. WHO IS MY SPECIFIC TARGET MARKET?
If you have a broad market try and segment it down. The more specific you can be the better. Think of the best way to eat a delicious and juicy orange. You must carefully peel away the astringent protective skin of the orange. Inside is the juicy flesh. When you have done this, carefully separate each segment without spilling a drop of juice. Take time to examine and focus on each market segment based on a range of different wants and needs. Regardless of size, each target market must be treated with precision and respect.
4. WHAT IS MY NICHE?
I heard a great saying from fellow speaker Maree Wrack recently. "Provide the fruit, not the whole supermarket!". Focus on your strengths and deliver this product or service really well.
5. WHAT PROBLEM CAN I SOLVE?
I believe running a successful business is pretty simple. As Bill Clinton said 'most of the big things in life are simple'. Being in business is about finding out about people's problems and then providing a solution for them.
Whether you are running a multi-million dollar enterprise or a business from home, the principles are the same.
6. WHAT MAKES MY SOLUTION UNIQUE?
What is it that makes your solution to a problem unique? Is it different from all the other possible solutions in the marketplace? This is commonly known as a 'Unique Selling Proposition' or USP. Identifying your USP helps to define your marketing strengths and identify markets.
7. HOW DO I REACH MY TARGET MARKET?
What is the best way to reach your target audience? How do they get their information? Is it worth of mouth, personal referrals or through the media?
8. HOW WILL
Leadership is an apprentice trade. In most apprentice trades, you learn about 20 percent in the classroom and from books. The rest, 80 percent, you learn on the job. Here are ten tips on how to do master your own apprenticeship.Pick good role models. Pick out some great leaders to emulate. Then, when you're faced with a leadership problem, ask yourself how your role models would handle the situation.Find a mentor or two or three. Mentors are people who provide wisdom and guidance. Mentors are the masters in your personal leadership apprentice program. A good mentor
Much of this is done by building powerful personal relationships and using the media to create awareness, credibility and trust in the hearts and minds of consumers.
Here are the Top 10 Questions to Ask Before Spending Another Cent on Marketing.
And, help solve that perennial question of how NOT to waste half your marketing efforts!
1. WHAT AM I TRYING TO ACHIEVE?
Always start with an objective in mind. Is it to attract new customers in a start-up phase or retain long-term loyal customers? The marketing tools and tactics for each of these questions will be vastly different. Remember to set SMART Goals.
=> Specific
=> Measurable
=> Attractive
=> Realistic
=> Time-framed
2. WHO IS MY BROAD MARKET?
Who exactly are you trying to target? The more you can find out about them the better. What industry do they work in, what is their level of education and income, what are their values and beliefs and where do they live are just a couple for questions to consider.
3. WHO IS MY SPECIFIC TARGET MARKET?
If you have a broad market try and segment it down. The more specific you can be the better. Think of the best way to eat a delicious and juicy orange. You must carefully peel away the astringent protective skin of the orange. Inside is the juicy flesh. When you have done this, carefully separate each segment without spilling a drop of juice. Take time to examine and focus on each market segment based on a range of different wants and needs. Regardless of size, each target market must be treated with precision and respect.
4. WHAT IS MY NICHE?
I heard a great saying from fellow speaker Maree Wrack recently. "Provide the fruit, not the whole supermarket!". Focus on your strengths and deliver this product or service really well.
5. WHAT PROBLEM CAN I SOLVE?
I believe running a successful business is pretty simple. As Bill Clinton said 'most of the big things in life are simple'. Being in business is about finding out about people's problems and then providing a solution for them.
Whether you are running a multi-million dollar enterprise or a business from home, the principles are the same.
6. WHAT MAKES MY SOLUTION UNIQUE?
What is it that makes your solution to a problem unique? Is it different from all the other possible solutions in the marketplace? This is commonly known as a 'Unique Selling Proposition' or USP. Identifying your USP helps to define your marketing strengths and identify markets.
7. HOW DO I REACH MY TARGET MARKET?
What is the best way to reach your target audience? How do they get their information? Is it worth of mouth, personal referrals or through the media?
8. HOW WILL
Finding employment as a Cessna Caravan "driver" can be a challenge. Plenty of pilots for just a few positions. Fortunately, if you know where to look, you can turn up information right online and save yourself a lot of time and aggravation. The following web sites list opportunities as they become available:Air Serv International – If humanitarian work interests you, then Air Serv International just may be the organization for you. Air Serv places qualified people in developing countries to provide aviation support to humanitarian groups and other non-profit organizatio
=> Specific
=> Measurable
=> Attractive
=> Realistic
=> Time-framed
2. WHO IS MY BROAD MARKET?
Who exactly are you trying to target? The more you can find out about them the better. What industry do they work in, what is their level of education and income, what are their values and beliefs and where do they live are just a couple for questions to consider.
3. WHO IS MY SPECIFIC TARGET MARKET?
If you have a broad market try and segment it down. The more specific you can be the better. Think of the best way to eat a delicious and juicy orange. You must carefully peel away the astringent protective skin of the orange. Inside is the juicy flesh. When you have done this, carefully separate each segment without spilling a drop of juice. Take time to examine and focus on each market segment based on a range of different wants and needs. Regardless of size, each target market must be treated with precision and respect.
4. WHAT IS MY NICHE?
I heard a great saying from fellow speaker Maree Wrack recently. "Provide the fruit, not the whole supermarket!". Focus on your strengths and deliver this product or service really well.
5. WHAT PROBLEM CAN I SOLVE?
I believe running a successful business is pretty simple. As Bill Clinton said 'most of the big things in life are simple'. Being in business is about finding out about people's problems and then providing a solution for them.
Whether you are running a multi-million dollar enterprise or a business from home, the principles are the same.
6. WHAT MAKES MY SOLUTION UNIQUE?
What is it that makes your solution to a problem unique? Is it different from all the other possible solutions in the marketplace? This is commonly known as a 'Unique Selling Proposition' or USP. Identifying your USP helps to define your marketing strengths and identify markets.
7. HOW DO I REACH MY TARGET MARKET?
What is the best way to reach your target audience? How do they get their information? Is it worth of mouth, personal referrals or through the media?
8. HOW WILL
What does one envision when thinking of a "bodyguard"? When one considers the historical image of a “bodyguard”, most people envision a large, tall, mean looking individual, capable of lifting you in one hand and tossing you across the room, seemingly without effort.In today’s world, security professionals refer to “bodyguards”, our associates, as “executive protection specialists" or "EP agents”.In terms of answering the first question, “What is a bodyguard"; let’s first ask the question: What is Executive Protection?Executive Protection is the integration and de
4. WHAT IS MY NICHE?
I heard a great saying from fellow speaker Maree Wrack recently. "Provide the fruit, not the whole supermarket!". Focus on your strengths and deliver this product or service really well.
5. WHAT PROBLEM CAN I SOLVE?
I believe running a successful business is pretty simple. As Bill Clinton said 'most of the big things in life are simple'. Being in business is about finding out about people's problems and then providing a solution for them.
Whether you are running a multi-million dollar enterprise or a business from home, the principles are the same.
6. WHAT MAKES MY SOLUTION UNIQUE?
What is it that makes your solution to a problem unique? Is it different from all the other possible solutions in the marketplace? This is commonly known as a 'Unique Selling Proposition' or USP. Identifying your USP helps to define your marketing strengths and identify markets.
7. HOW DO I REACH MY TARGET MARKET?
What is the best way to reach your target audience? How do they get their information? Is it worth of mouth, personal referrals or through the media?
8. HOW WILL
Accurate time estimation is a skill essential for good project management. It is important to get time estimates right for two main reasons:1. Time estimates drive the setting of deadlines for delivery and planning of projects, and hence will impact on other peoples assessment of your reliability and competence as a project manager. 2. Time estimates often determine the pricing of contracts and hence the profitability of the contract /project in commercial terms.Often people underestimate the amount of time needed to implement projects. This is true particularly w
Whether you are running a multi-million dollar enterprise or a business from home, the principles are the same.
6. WHAT MAKES MY SOLUTION UNIQUE?
What is it that makes your solution to a problem unique? Is it different from all the other possible solutions in the marketplace? This is commonly known as a 'Unique Selling Proposition' or USP. Identifying your USP helps to define your marketing strengths and identify markets.
7. HOW DO I REACH MY TARGET MARKET?
What is the best way to reach your target audience? How do they get their information? Is it worth of mouth, personal referrals or through the media?
8. HOW WILL I DELIVER THE SOLUTION?
What is the best way to deliver the business solution? What are the best and most cost effective distribution channels for my product or service? The channel chosen to communicate your message can define expense and effectiveness. Be realistic and savvy, make optimum use of your budget without cutting corners.
9. HOW MUCH WILL I CHARGE?
Pricing is a very sensitive issue. Do you want to position your product or service as a low cost, high volume business or high value, exclusive and expensive. Make well informed, long term decisions keeping in mind your company’s needs and those of your target market.
10. HOW WILL I RETAIN EXISTING CUSTOMERS?
It is more expensive to attract new customers than service existing ones. The research shows that if you increase repeat business by 5 per cent you can increase your profitability by more than 35 per cent. How will you keep and retain existing customers?
Create a structured model to follow for all clients and keep this is a high priority.
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