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    Casual Articles - Small Business Marketing Tip - Focus on a Niche or Target Market

    Business Plans - The Rules of Financial Analysis
    We have developed a set of rules regarding financial analysis that we apply in writing business plans. We share them with you in this article in the hope that you will find these rules worthy of adopting in your efforts to write business plans as well.Rule 1: Financial analysis techniques are tools to uncover facts, not define them.People use a number of financial analysis techniques, suc
    l household names and even if they did, most simply don’t have the capacity or the desire to support a huge market. Amazon.com may have been built in a garage but it was backed by a $300,000 investment and plans to build an international distribution business.

    I have friends in the speaking business who deal only wit

    ISO 9000 Assessments
    Establishing standards is critical to the success of every business. That is why numerous companies go for ISO 9000 certification, which is a series of globally identified standards and rules that define an effective quality system. ISO standards themselves do not perform assessments or audits to ensure that they are applied by companies in conformity with the requirements of the standards.Many testing laboratories and
    I think selling and marketing today often feels a bit like talking to a brick wall and that in interesting metaphor to help grasp the importance of niche marketing especially when it comes to small business marketing. Imagine for a moment that you are attacking that brick wall with a hammer, randomly hitting it everywhere. What would be the effect? Practically no effect at all. You might knock off a few chips but come back a day or so later, there will be no evidence you were even there.

    And that’s the effect of any broad marketing and advertising campaign. You may make the odd sale, but overall nothing will happen and a day or so later people will not even remember your name. But back to that wall again, imagine you took a different strategy. Instead of hitting all over the wall, you concentrated on just one brick, or you searched the wall to find a brick that was already weak. Now you are going to have a much better result.

    And that’s really the secret to small business marketing. Without the resources to reach millions of people, you have to concentrate your efforts on a small tightly defined market or research the market carefully and identify a small group with a similar urgent problem you can solve. Lets face it few small businesses are going to become global household names and even if they did, most simply don’t have the capacity or the desire to support a huge market. Amazon.com may have been built in a garage but it was backed by a $300,000 investment and plans to build an international distribution business.

    I have friends in the speaking business who deal only with

    Employee Surveys
    Organizations today are functioning in a state of extreme competition. Being the most productive has become an obligation for survival. With limited resources, companies are recognizing the importance of having the right kind of manpower to drive success and growth. The conditions of employment have undergone drastic changes, with employees as well as employers becoming more quality-driven. Organizations are faced with the cha
    What would be the effect? Practically no effect at all. You might knock off a few chips but come back a day or so later, there will be no evidence you were even there.

    And that’s the effect of any broad marketing and advertising campaign. You may make the odd sale, but overall nothing will happen and a day or so later people will not even remember your name. But back to that wall again, imagine you took a different strategy. Instead of hitting all over the wall, you concentrated on just one brick, or you searched the wall to find a brick that was already weak. Now you are going to have a much better result.

    And that’s really the secret to small business marketing. Without the resources to reach millions of people, you have to concentrate your efforts on a small tightly defined market or research the market carefully and identify a small group with a similar urgent problem you can solve. Lets face it few small businesses are going to become global household names and even if they did, most simply don’t have the capacity or the desire to support a huge market. Amazon.com may have been built in a garage but it was backed by a $300,000 investment and plans to build an international distribution business.

    I have friends in the speaking business who deal only wit

    Corporate Gift Giving - Part II - The Do's
    Part I of this article covered what to avoid when giving a business gift. If you missed it, I suggest you go back and take the time to read it.Now onto Part II: Giving corporate or business gifts can help you stay in touch with prospects and clients. It can also help you show appreciation for someone's business, establish new relationships, mend relationships, obtai
    ter people will not even remember your name. But back to that wall again, imagine you took a different strategy. Instead of hitting all over the wall, you concentrated on just one brick, or you searched the wall to find a brick that was already weak. Now you are going to have a much better result.

    And that’s really the secret to small business marketing. Without the resources to reach millions of people, you have to concentrate your efforts on a small tightly defined market or research the market carefully and identify a small group with a similar urgent problem you can solve. Lets face it few small businesses are going to become global household names and even if they did, most simply don’t have the capacity or the desire to support a huge market. Amazon.com may have been built in a garage but it was backed by a $300,000 investment and plans to build an international distribution business.

    I have friends in the speaking business who deal only wit

    Internet Branding
    Having been in the franchising business all my life and understanding how hard it is to build a brand, I have probably read every other popular book on the subject. Some are good and most are excellent, as each one helps give you ideas on setting the stage for your brand marketing objectives. Branding on the Internet is somewhat new as before 1995 there was little if any Internet to speak of. One book I can recommend is:e secret to small business marketing. Without the resources to reach millions of people, you have to concentrate your efforts on a small tightly defined market or research the market carefully and identify a small group with a similar urgent problem you can solve. Lets face it few small businesses are going to become global household names and even if they did, most simply don’t have the capacity or the desire to support a huge market. Amazon.com may have been built in a garage but it was backed by a $300,000 investment and plans to build an international distribution business.

    I have friends in the speaking business who deal only wit

    Measure for Measure
    Can you imagine playing hockey without a goal? Basketball without hoops and nets? Football without a goal line? Golfing without holes or greens?There may be leagues where it doesn’t matter whether anyone is keeping score, but not the big leagues. Champions of the Super Bowl, the Stanley Cup, the Masters can only be determined when there is someone keeping score.In hockey, keeping score means counting the num
    l household names and even if they did, most simply don’t have the capacity or the desire to support a huge market. Amazon.com may have been built in a garage but it was backed by a $300,000 investment and plans to build an international distribution business.

    I have friends in the speaking business who deal only with dentists, yet their business turns over millions of dollars a year. In their market they have a huge presence and high reputation. They know everyone and everyone knows them.

    The strategy is simple - Define a clear niche for yourself and set out to OWN it.

    1. A niche you have a passion for, that you love being part of
    2. A market of people you want to do business with
    3. Only do business with people you like
    4. Find businesses or people who have common problem’s you can solve
    5. Look for people who are likely to know each other
    6. Seek networks of people who regularly meet each other
    A niche doesn’t have to be local to you. It can be global as long as it meets most of the criteria above. Once you have selected your niche its much easier to identity the magazines people read, the trade shows they visit, the conferences and networking meetings they attend, the places they meet, directories they are listed in, the online forums they are members of etc., and become a part of that community yourself.

    By working in a niche market you will quickly become an expert in solving their unique problems. You will understand their jargon. You will be talked about and recommended by people when they get toget

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