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Casual Articles - Provacative Research Works
The Biggest Critics of Your Franchise Brand Name
The biggest critics of a franchise brand name come from two groups of people and neither of them are you customers. If our brand is lousy your customers will most likely simply not say anything, after all every day average brand names are a dime a dozen in the market place. No you biggest critics are of course your competition, who will never miss a swipe if you make the smallest mistake; you can bet they will mention it in high-volume conversations, jabs and snickers. But that is to be expected of course and who cares what they think, especially if you a light years ahead of their mediocre best efforts.Your very biggest critics and the one’s you better play careful attention to is you own team. So each quarter I ask
rtise to help them. Giving away general problem-solving information is good, but it is not goThe biggest critics of a franchise brand name come from two groups of people and neither of them are you customers. If our brand is lousy your customers will most likely simply not say anything, after all every day average brand names are a dime a dozen in the market place. No you biggest critics are of course your competition, who will never miss a swipe if you make the smallest mistake; you can bet they will mention it in high-volume conversations, jabs and snickers. But that is to be expected of course and who cares what they think, especially if you a light years ahead of their mediocre best efforts.Your very biggest critics and the one’s you better play careful attention to is you own team. So each quarter I ask
Why You Don't Wear the Same Clothes to the Office Two Days in a Row
Innuendoes, jokes, and basic personal hygiene aside, you don’t wear the same clothes two days in a row because it detracts from the professional image you want to project. So why do companies commit the business equivalent by letting calendar years go by before updating their Web sites?Probably for the same reason other tasks go undone: workload, lack of staff, funds, or plain old apathy. Sad to say, but more than a few businesses put up a site and forget about it.The reason really doesn’t matter. A Web site “last updated November 2001” shouts “we don’t care enough about current and prospective customers and clients to keep our only 24x7 marketing tool current.” And that kind of message puts companies out of b
If you want to double your business, then you need to get inside your client's head through proprietary research and provocative results.Innuendoes, jokes, and basic personal hygiene aside, you don’t wear the same clothes two days in a row because it detracts from the professional image you want to project. So why do companies commit the business equivalent by letting calendar years go by before updating their Web sites?Probably for the same reason other tasks go undone: workload, lack of staff, funds, or plain old apathy. Sad to say, but more than a few businesses put up a site and forget about it.The reason really doesn’t matter. A Web site “last updated November 2001” shouts “we don’t care enough about current and prospective customers and clients to keep our only 24x7 marketing tool current.” And that kind of message puts companies out of b
By conducting proprietary research, you obtain special information that prospective clients can't find elsewhere. The foundation of client seduction is to give away useful information that demonstrates to clients you have the expertise to help them. Giving away general problem-solving information is good, but it is not goo
Doing Business With China
The two most over-used buzzwords in business of the last ten to fifteen years are “China's Coming” and “The internet will change everything”. Curiously, it's not very often that you hear both buzzwords used together - but why not ? Using the internet to do business with China has to be one of the smartest ideas around.First of all, China has some incredible advantages in terms of trade. It has easy access to raw materials and cheap labour. Its economic base is growing and there is very little that China can't produce. Secondly, it is a massive and growing market for all sorts of products and services and with an increasing taste for western brands. These facts alone make doing business with China a very interesting p
roprietary research and provocative results.The two most over-used buzzwords in business of the last ten to fifteen years are “China's Coming” and “The internet will change everything”. Curiously, it's not very often that you hear both buzzwords used together - but why not ? Using the internet to do business with China has to be one of the smartest ideas around.First of all, China has some incredible advantages in terms of trade. It has easy access to raw materials and cheap labour. Its economic base is growing and there is very little that China can't produce. Secondly, it is a massive and growing market for all sorts of products and services and with an increasing taste for western brands. These facts alone make doing business with China a very interesting p
By conducting proprietary research, you obtain special information that prospective clients can't find elsewhere. The foundation of client seduction is to give away useful information that demonstrates to clients you have the expertise to help them. Giving away general problem-solving information is good, but it is not go
Should You Take Care of Your Customers?
Sometimes it feels like business would be so much better without customers. We could go about our internal meetings without problems, set-up strategies that we like and understand, decide where the funds should go...life would be so easy...no customers, no cry (to paraphrase a famous song). Of course, this scenario conveniently forgets that it is the customer who pays our bills.There is no doubt that the customer should be at the centre of every business strategy and yet, it often feels like focusing on them comes as an afterthought, a single paragraph in a business plan, nothing more (the famous 'Them' and 'Us' strategy.)Let's face it, while the title of this article would make any marketer cringe, it is stil
ain special information that prospective clients can't find elsewhere. The foundation of client seduction is to give away useful information that demonstrates to clients you have the expertise to help them. Giving away general problem-solving information is good, but it is not goSometimes it feels like business would be so much better without customers. We could go about our internal meetings without problems, set-up strategies that we like and understand, decide where the funds should go...life would be so easy...no customers, no cry (to paraphrase a famous song). Of course, this scenario conveniently forgets that it is the customer who pays our bills.There is no doubt that the customer should be at the centre of every business strategy and yet, it often feels like focusing on them comes as an afterthought, a single paragraph in a business plan, nothing more (the famous 'Them' and 'Us' strategy.)Let's face it, while the title of this article would make any marketer cringe, it is stil
How To Turn Freebies Into Sales
You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they're getting more for less.It's important that you have a high enough profit margin so you can afford to give them away. Some freebies can be created without a lot of expense; like electronic information products. With these type of freebies there's no shipping or physical material costs.Below are some popular types of freebies. In the examples are some other benefits and a tips for offering freebies to your buyers.FREE COUPON/GIFT CERTIFICATEOffer potential customers a free coupon or gift certif
nt seduction is to give away useful information that demonstrates to clients you have the expertise to help them. Giving away general problem-solving information is good, but it is not goYou can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they're getting more for less.It's important that you have a high enough profit margin so you can afford to give them away. Some freebies can be created without a lot of expense; like electronic information products. With these type of freebies there's no shipping or physical material costs.Below are some popular types of freebies. In the examples are some other benefits and a tips for offering freebies to your buyers.FREE COUPON/GIFT CERTIFICATEOffer potential customers a free coupon or gift certif
Bet on Yourself or Get Out of the Game! 9 Non-Negotiables for New Businesses
In an environment where more and more people are leaving the “security” of a steady, corporate job to hang a shingle as an independent, the difference between those that succeed and those that fail can often be related directly to how much people are willing to invest in themselves.Putting “skin in the game” is an expression that conveys how far you will go to prove that you are invested in the business. I’ve met so many independents that seem to think that an idea, a cell phone, and an old computer entitles them to contracts but I have found that the people who do best on their own have made significant investments in themselves before expecting others to invest in them (buying projects or infusing capital.) Over t
rtise to help them. Giving away general problem-solving information is good, but it is not good enough. You need to offer specifics, and the more provocatively you can package the results, the better.In an environment where more and more people are leaving the “security” of a steady, corporate job to hang a shingle as an independent, the difference between those that succeed and those that fail can often be related directly to how much people are willing to invest in themselves.Putting “skin in the game” is an expression that conveys how far you will go to prove that you are invested in the business. I’ve met so many independents that seem to think that an idea, a cell phone, and an old computer entitles them to contracts but I have found that the people who do best on their own have made significant investments in themselves before expecting others to invest in them (buying projects or infusing capital.) Over t
Professionals, consultants and technology entrepreneurs can use proprietary research to obtain clients, even during tough economic times. A recent case in point is Enterpulse, an Atlanta-based Web services firm that designs and builds corporate Web sites. Proje
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