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Casual Articles - The Mighty Marketing Brochure
Executive gifts used to be a nice pen or a nice meal, today it's more common to give a Tag Heuer or Baume and Mercier Watch or Swarofski Crystal. If you think business is tough take a look at what's happening in the executive gift and promotional products market.When people used to think promotional products for their business, they advertised on a pe
Keep It Simple
Although a brochure can do a lot, keep it simple. Zero in on your audience and purpose, and the rest will fall into place. Consider the format, page size and how the brochure will fold. Decide on visuals, fonts, colors, paper stock and other design characteristics.
As for copy, put a strong headline on the cover. Capture the right tone, and make sure copy has
Self-storage is simply, the ability to rent a secure, dry, clean room in a warehouse, giving you the ability to access your possessions whenever you need to. The idea is generally that you personally lock the room with your own padlock and keys and the storage facility company will take care of security and safety issues for you. Self-storage is used by many
Accurate, yes. And also incomplete.
For one thing, brochures aren’t always small. Sometimes they’re quite large. As for brochure contents, they vary greatly depending on the situation. A brochure definitely can be more than a pamphlet or small booklet, coming in all shapes, sizes and a range of folds.
While brochures are found practically everywhere -- used by businesses and organizations of all types and sizes -- they’re not the answer to all communication needs. Nor are they obsolete due to the Web.
What Can a Brochure Do?
Actually, a lot. First, determine your purpose or objectives.
Will your brochure generate sales or leads? Fulfill inquiries, support the sales force or be displayed at the point of sale? Will you use your brochure as a direct-mail piece or a leave-behind?
The brochure can do one or all of the above with careful planning. Here are some more functions of the brochure:
- Provide product and service information
- Support trade shows and conventions
- Provide news (about products, services, company, industry)
- Build company identity
- Educate prospects and customers
What are you trying to accomplish? Once you decide, you’re ready to start putting your brochure together.
What Goes in a Brochure?
Following are some common subjects for three areas brochures cover most: products, services and corporate or organization capabilities.
- Introduction
- Products
- Services
- Features
- Benefits
- How It Works
- Markets/Audiences
- Applications
- Specifications
- Testimonials
- FAQ
- Company history
- Call to action
- Client list
- Mission statement or business philosophy
- Awards
- Contact info
Keep It Simple
Although a brochure can do a lot, keep it simple. Zero in on your audience and purpose, and the rest will fall into place. Consider the format, page size and how the brochure will fold. Decide on visuals, fonts, colors, paper stock and other design characteristics.
As for copy, put a strong headline on the cover. Capture the right tone, and make sure copy has
Where plastics and synthetics have gained prominence in the forms of craft, wooden craft finds a not so unimportant place. Lifestyles full of antiques are not uncommon. A classic augmentation of the aesthetics! Creative intellect put together with skill find intelligent applications for various purposes.Common or uncommon carving techniques on this me
While brochures are found practically everywhere -- used by businesses and organizations of all types and sizes -- they’re not the answer to all communication needs. Nor are they obsolete due to the Web.
What Can a Brochure Do?
Actually, a lot. First, determine your purpose or objectives.
Will your brochure generate sales or leads? Fulfill inquiries, support the sales force or be displayed at the point of sale? Will you use your brochure as a direct-mail piece or a leave-behind?
The brochure can do one or all of the above with careful planning. Here are some more functions of the brochure:
- Provide product and service information
- Support trade shows and conventions
- Provide news (about products, services, company, industry)
- Build company identity
- Educate prospects and customers
What are you trying to accomplish? Once you decide, you’re ready to start putting your brochure together.
What Goes in a Brochure?
Following are some common subjects for three areas brochures cover most: products, services and corporate or organization capabilities.
- Introduction
- Products
- Services
- Features
- Benefits
- How It Works
- Markets/Audiences
- Applications
- Specifications
- Testimonials
- FAQ
- Company history
- Call to action
- Client list
- Mission statement or business philosophy
- Awards
- Contact info
Keep It Simple
Although a brochure can do a lot, keep it simple. Zero in on your audience and purpose, and the rest will fall into place. Consider the format, page size and how the brochure will fold. Decide on visuals, fonts, colors, paper stock and other design characteristics.
As for copy, put a strong headline on the cover. Capture the right tone, and make sure copy has
Many groups like the Chamber of Commerce, ASB at the local high school, etc. will ask if their members can get a discount if they shop in your store or use your service. Of course, the answer top these groups should be a high-energy YES! They will then make a discount booklet for their members with your company listed, this is excellent and promotes good wi
The brochure can do one or all of the above with careful planning. Here are some more functions of the brochure:
- Provide product and service information
- Support trade shows and conventions
- Provide news (about products, services, company, industry)
- Build company identity
- Educate prospects and customers
What are you trying to accomplish? Once you decide, you’re ready to start putting your brochure together.
What Goes in a Brochure?
Following are some common subjects for three areas brochures cover most: products, services and corporate or organization capabilities.
- Introduction
- Products
- Services
- Features
- Benefits
- How It Works
- Markets/Audiences
- Applications
- Specifications
- Testimonials
- FAQ
- Company history
- Call to action
- Client list
- Mission statement or business philosophy
- Awards
- Contact info
Keep It Simple
Although a brochure can do a lot, keep it simple. Zero in on your audience and purpose, and the rest will fall into place. Consider the format, page size and how the brochure will fold. Decide on visuals, fonts, colors, paper stock and other design characteristics.
As for copy, put a strong headline on the cover. Capture the right tone, and make sure copy has
In Part 1 of this article we looked at how your employees could be brought to a level of good understanding of the hazards and how to overcome them. Part 2 looks at other aspects of your role as an employer in meeting the necessary requirements connected with your ‘duty of care'.Are you supervising your employees enough? This is not simply a matter o
What Goes in a Brochure?
Following are some common subjects for three areas brochures cover most: products, services and corporate or organization capabilities.
- Introduction
- Products
- Services
- Features
- Benefits
- How It Works
- Markets/Audiences
- Applications
- Specifications
- Testimonials
- FAQ
- Company history
- Call to action
- Client list
- Mission statement or business philosophy
- Awards
- Contact info
Keep It Simple
Although a brochure can do a lot, keep it simple. Zero in on your audience and purpose, and the rest will fall into place. Consider the format, page size and how the brochure will fold. Decide on visuals, fonts, colors, paper stock and other design characteristics.
As for copy, put a strong headline on the cover. Capture the right tone, and make sure copy has
By definition, a "work from home" job is a means of employing yourself in the place you live. There are many types of work at home people, (sometimes called WAHM, work at home mom, WAHD, work at home dad, or simply WAHP, work at home person). Some WAHP's report to a major business, some WAHP's report to a boss, but many report to no one.od your screen with--
Keep It Simple
Although a brochure can do a lot, keep it simple. Zero in on your audience and purpose, and the rest will fall into place. Consider the format, page size and how the brochure will fold. Decide on visuals, fonts, colors, paper stock and other design characteristics.
As for copy, put a strong headline on the cover. Capture the right tone, and make sure copy has a logical flow. As a rule, keep sections short, incorporating plenty of subheads.
It’s always wise to include a call to action. What do you want people to do after they read the brochure? Finally, make sure you know how your brochure fits into your overall marketing program.
(c) 2005 Neil Sagebiel
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