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Casual Articles - Ride The Gray Train To Increased Profits
I was jogging in the park the other day and noticed a number of professional dog walkers. They had many dogs under their care and the necessary tools of their trade. Nothing remarkable about that.What struck me was a) the number of providers I saw on this one visit, b) their marketing efforts, and c) the range of services offered. Parked on
• Baby Boomers don’t think about their ages, so marketers should focus on the benefit of the product or service and not on the user’s age
For marketers, the bottom line is this: Baby Boomers constitute a ripe demographic that has been ignored too long. TV network programmers and Hollywood movie companies, among other marketers may want to take a fresh look at this 78-million-strong generation. My advice: get on the Gray Train and profit.
If you’d like more on this topic, get my Purple Paper on the subject
An entrepreneur has to face many problems when he starts up a new business. More risks emerge when he takes up altogether a new idea and introduces it into the market. Starting from scratch is not easy. However, these risks can be reduced if the entrepreneur sells an already established product in the market.Yes, a franchise business is goo
Self-indulgent Baby Boomers want what they want, now. They have business expertise, have received all sorts of training from their corporate employer and now that education allows them to open up their own businesses. Or, they have done so well, they no longer have to work. They can pursue their passion.
A few, smart marketers have been positioning themselves to take advantage of this segment that – with few exceptions - has disposable income, time and the inclination to use both to get what they want, when they want it.
Baby Boomers are members of a generation – 78 million strong - born between 1946 and 1964. Boomers control half of all discretionary income and spend $2 trillion every year on consumer-related services. Half of Boomers will pass 50 in 2005, as 10,000 more see their cake ablaze with 50 candles every day. Despite the size of this demographic segment, it has been reported that only about 10 percent of advertising dollars are spent on Boomers.
Not only are most marketers ignoring the obvious about this segment, they are clueless about what Boomers really want: experiences, particularly those that bring with them knowledge or a chance to connect with family.
Here are a number of other themes the marketer should take advantage of in targeting the Baby Boomer:
• Boomers are first and foremost self-interested. They want what they want, and they want it now
• Despite this “want it now” mentality, Boomers are increasingly concerned about having enough money to continue their current lifestyle in retirement
• Although self-involved, they also are very family-oriented and have a charitable side that has not been fully tapped
• When Boomers retire – and that retirement will be radically different from their parents’ retirement - they will want to bring their lives with them, not start new ones
• Baby Boomers don’t think about their ages, so marketers should focus on the benefit of the product or service and not on the user’s age
For marketers, the bottom line is this: Baby Boomers constitute a ripe demographic that has been ignored too long. TV network programmers and Hollywood movie companies, among other marketers may want to take a fresh look at this 78-million-strong generation. My advice: get on the Gray Train and profit.
If you’d like more on this topic, get my Purple Paper on the subject
Almost all computer schools and colleges have some sort of job placement assistance (and you should ask about this before signing up!). The people who work in these departments work very hard to get your computer career started and get you into your first job in the computer field, but you shouldn't leave it all up to them. You need to know how
A few, smart marketers have been positioning themselves to take advantage of this segment that – with few exceptions - has disposable income, time and the inclination to use both to get what they want, when they want it.
Baby Boomers are members of a generation – 78 million strong - born between 1946 and 1964. Boomers control half of all discretionary income and spend $2 trillion every year on consumer-related services. Half of Boomers will pass 50 in 2005, as 10,000 more see their cake ablaze with 50 candles every day. Despite the size of this demographic segment, it has been reported that only about 10 percent of advertising dollars are spent on Boomers.
Not only are most marketers ignoring the obvious about this segment, they are clueless about what Boomers really want: experiences, particularly those that bring with them knowledge or a chance to connect with family.
Here are a number of other themes the marketer should take advantage of in targeting the Baby Boomer:
• Boomers are first and foremost self-interested. They want what they want, and they want it now
• Despite this “want it now” mentality, Boomers are increasingly concerned about having enough money to continue their current lifestyle in retirement
• Although self-involved, they also are very family-oriented and have a charitable side that has not been fully tapped
• When Boomers retire – and that retirement will be radically different from their parents’ retirement - they will want to bring their lives with them, not start new ones
• Baby Boomers don’t think about their ages, so marketers should focus on the benefit of the product or service and not on the user’s age
For marketers, the bottom line is this: Baby Boomers constitute a ripe demographic that has been ignored too long. TV network programmers and Hollywood movie companies, among other marketers may want to take a fresh look at this 78-million-strong generation. My advice: get on the Gray Train and profit.
If you’d like more on this topic, get my Purple Paper on the subject
A general transcriptionist is not the same as a medical or legal transcriptionist. Those two fields are more specialized, but require similar skills. Many of the positions are full-time or part-time, instead of freelance work. But, there are many employers who like the benefits of using freelance, or contract, workers.Where to find a job as
Not only are most marketers ignoring the obvious about this segment, they are clueless about what Boomers really want: experiences, particularly those that bring with them knowledge or a chance to connect with family.
Here are a number of other themes the marketer should take advantage of in targeting the Baby Boomer:
• Boomers are first and foremost self-interested. They want what they want, and they want it now
• Despite this “want it now” mentality, Boomers are increasingly concerned about having enough money to continue their current lifestyle in retirement
• Although self-involved, they also are very family-oriented and have a charitable side that has not been fully tapped
• When Boomers retire – and that retirement will be radically different from their parents’ retirement - they will want to bring their lives with them, not start new ones
• Baby Boomers don’t think about their ages, so marketers should focus on the benefit of the product or service and not on the user’s age
For marketers, the bottom line is this: Baby Boomers constitute a ripe demographic that has been ignored too long. TV network programmers and Hollywood movie companies, among other marketers may want to take a fresh look at this 78-million-strong generation. My advice: get on the Gray Train and profit.
If you’d like more on this topic, get my Purple Paper on the subject
Let’s face it, Accountants are amongst the most talented people either working for or providing services to businesses. They have successfully got through a set of demanding and competitive exams and got a whole lot of knowledge. They have huge potential yet so often never fully exploit it. Why is that? From my own experience, there are a numb
• Boomers are first and foremost self-interested. They want what they want, and they want it now
• Despite this “want it now” mentality, Boomers are increasingly concerned about having enough money to continue their current lifestyle in retirement
• Although self-involved, they also are very family-oriented and have a charitable side that has not been fully tapped
• When Boomers retire – and that retirement will be radically different from their parents’ retirement - they will want to bring their lives with them, not start new ones
• Baby Boomers don’t think about their ages, so marketers should focus on the benefit of the product or service and not on the user’s age
For marketers, the bottom line is this: Baby Boomers constitute a ripe demographic that has been ignored too long. TV network programmers and Hollywood movie companies, among other marketers may want to take a fresh look at this 78-million-strong generation. My advice: get on the Gray Train and profit.
If you’d like more on this topic, get my Purple Paper on the subject
Prelude: My initial thought "Jus' b'cos it offers more space it does not have to be good". It was jus' another mail account, the only difference "1GB"! [the marketing team of google has got my attention :-)]. I Started using gmail with some initial reluctance, as the loading time was much similar to yahoo. The user interface :-( was not catc
• Baby Boomers don’t think about their ages, so marketers should focus on the benefit of the product or service and not on the user’s age
For marketers, the bottom line is this: Baby Boomers constitute a ripe demographic that has been ignored too long. TV network programmers and Hollywood movie companies, among other marketers may want to take a fresh look at this 78-million-strong generation. My advice: get on the Gray Train and profit.
If you’d like more on this topic, get my Purple Paper on the subject at: http://www.hoover-ink.com/BabyBoom.pdf
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