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Casual Articles - How to Deal With Fools
11 Things Small Business Owners Can Do To Recover From Customer Service Issues
1. Be Swift – When someone has an issue with your company, address it quickly. Promptness goes a long way in letting customers know you truly care about their business.2. Go Deep – Don’t just give someone’s complaint surface treatment. Seek to find the root of the problem, and after correcting it, redirect your employees to keep it from occurring again.3. Listen – Many
his folly1. Be Swift – When someone has an issue with your company, address it quickly. Promptness goes a long way in letting customers know you truly care about their business.2. Go Deep – Don’t just give someone’s complaint surface treatment. Seek to find the root of the problem, and after correcting it, redirect your employees to keep it from occurring again.3. Listen – Many
Small Business Marketing Tall Tale #2: Advertising Is Expensive
Let's face it, advertising isn't exactly a bargain. We all know that Super Bowl spots are going for $2.4 million. Most businesses have experienced the costs associated with running an ad in their local paper or on their local TV stations. Many local companies spend thousands of dollars per year or month playing the ad game. Many national companies spend tens of millions of dollars annually on the adverti
"Do not answer a fool according to his folly"Let's face it, advertising isn't exactly a bargain. We all know that Super Bowl spots are going for $2.4 million. Most businesses have experienced the costs associated with running an ad in their local paper or on their local TV stations. Many local companies spend thousands of dollars per year or month playing the ad game. Many national companies spend tens of millions of dollars annually on the adverti
Should Former Military Become Carwash Franchisees?
Many military personnel will be getting out of the service and they will wish to become self-employed. There are many options for such industrious energetic folks indeed. Often a franchised business can be good because these soldiers, airmen and Marines are good at following directions. What franchise options are available for such people? There are so many interesting franchises out there.One opt
t answer a fool according to his follyMany military personnel will be getting out of the service and they will wish to become self-employed. There are many options for such industrious energetic folks indeed. Often a franchised business can be good because these soldiers, airmen and Marines are good at following directions. What franchise options are available for such people? There are so many interesting franchises out there.One opt
The Etiquette of Advertising Business Gifts
Giving gifts to your customers is a long-established way of advertising your business while showing your appreciation for their trade. Advertising business gifts run the range from imprinted key rings and rulers to expensive leather portfolios and laptop cases. Both inexpensive and exclusive executive gifts have their proper place, and choosing the right advertising business gift can leave the gift recip
fool according to his follyGiving gifts to your customers is a long-established way of advertising your business while showing your appreciation for their trade. Advertising business gifts run the range from imprinted key rings and rulers to expensive leather portfolios and laptop cases. Both inexpensive and exclusive executive gifts have their proper place, and choosing the right advertising business gift can leave the gift recip
How In-Store Video Is Lifting Retail Sales
Traditionally, retailers spend most of their advertising and marketing dollars on long-established media such as magazines and television. While this can be a successful strategy, it omits to reach the consumer at the most important place for buying decisions – in the actual store.Customers have to recall branding messages from traditional media or from static in-store signage when making an impu
ording to his follyTraditionally, retailers spend most of their advertising and marketing dollars on long-established media such as magazines and television. While this can be a successful strategy, it omits to reach the consumer at the most important place for buying decisions – in the actual store.Customers have to recall branding messages from traditional media or from static in-store signage when making an impu
Fraud Prevention - The Most Cost Effective Way to Reduce Losses
Create & Maintain an Appropriate Culture Culture is important in any organization but to have the appropriate attitude of honesty and high ethical standards is important to prevent fraud. Management must demonstrate this model by providing a tone at the top emphasis on this culture. After setting the tone, management must follow up on this commitment by hiring the right people f
his folly" Proverbs 26:4Create & Maintain an Appropriate Culture Culture is important in any organization but to have the appropriate attitude of honesty and high ethical standards is important to prevent fraud. Management must demonstrate this model by providing a tone at the top emphasis on this culture. After setting the tone, management must follow up on this commitment by hiring the right people f
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