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  • Casual Articles - From Playing Card to Business Card

    Gift Cards - Is It Time to Use Them for My Business?
    You're probably thinking, here we go again somebody is trying to sell me something that I really don't need. I'm sure it will benefit them, but will it benefit me? Firstly let me say that my company, Solutions Ink does sell gift and loyalty cards. The market out there while huge is certainly not for anyone. Who then are these cards good for?These cards are great for chain stores with multiple locations and for stores with very loyal repeat customers. Why are these stores prime candidates? First let's examine the large chain stores. Today more than ever people's disposable time is very limited. Buying a gift for someone takes time and effort in researching a product the p
    about their products on the reverse. This was the start of the modern day trading cards. Meanwhile, Visiting Cards arrived in Europe around the middle of the 1800’s.

    Calling Cards arrived

    Visiting Cards, or “Calling Cards” as they became known, were essential to the 19th century middle classes. The initial letters on personal Visiting “Calling Cards” denote French words:

    p. f. – congratulations (pour feliciter)
    p. r. – expressing one’s thanks (pour remercier) – even if one is presented with flowers

    p. c. – mourning exp

    Develop Your Own Referral Network
    Business alliances are valuable bridges that can be used to reach new customer audiences. These alliances are typically like-minded businesses that serve the same audience demographic but offer separate, complimentary non-competing services or products. A business, recognizing the importance of nurturing existing client relationships, typically develops a firm foundation of client trust. These clients need other services. With a business referral network, not only does your business benefit from the added exposure offered through this network, but your clients benefit as you are providing an important service to them as well. By giving your customers acces
    Without the development of the printing press in 1445 the Renaissance may never have happened, and Johann Gutenberg the inventor certainly did not know he was sowing the seeds of the business card entrepreneur’s bonanza we have today. What civilisation gained from Gutenberg’s invention is incalculable.

    Visting Cards

    Visiting cards (also known as calling cards) first appeared in China in the 15th century, and the earliest European form of visiting cards appeared in France in the 17th century during the reign of Louis XIV – “Le Roi Soleil”. They were normal playing cards on which visitors wrote their signatures, promissory notes and other messages. The cards were just a little smaller than the size of a man’s hand. As time went by, these visiting cards further developed into greeting and other cards.

    The business card evolved from the Visiting card over time, but through it’s evolution it’s purpose remains the same.

    Trade Cards

    Trade cards, another early form of the Business card, existed in England around the same time. Trade cards were used as a form of advertising and sometimes contained a map directing potential customers to merchant stores, as there was no form of street numbering system at the time.

    Other printing materials, such as newspapers, has not yet caught on as a vehicle for business marketing, so the earliest Trade cards were printed and issued using a letterpress method. However, copperplate engraving became the most popular method of producing the cards by the 18th century, and up to the 19th century, Trade cards were printed using a single colour (monotone). But as businesses thrived throughout the Industrial Revolution, so did the production and distribution of Trade cards.

    Lithography

    Around 1830, lithography using several colours became an established method in Europe and was the primary method for printing cards. As printing techniques became increasingly advanced, Trade cards became more elaborate, with pictures and full colour designs. Since colour images were not widely available, these cards became collector’s items, and as the hobby elevated, many tobacco companies put the sporting celebrities on one side and photos with text about their products on the reverse. This was the start of the modern day trading cards. Meanwhile, Visiting Cards arrived in Europe around the middle of the 1800’s.

    Calling Cards arrived

    Visiting Cards, or “Calling Cards” as they became known, were essential to the 19th century middle classes. The initial letters on personal Visiting “Calling Cards” denote French words:

    p. f. – congratulations (pour feliciter)
    p. r. – expressing one’s thanks (pour remercier) – even if one is presented with flowers

    p. c. – mourning expr

    Improve Your Grant Proposal
    Last Minute Grant Proposal ImprovementsThere comes a point where you never want to look at your grant proposal again. You have spent weeks working on it and the fast-approaching submission deadline that once filled you with fear, now makes you elated. You are ready to send it off and take a long weekend. Not yet! Stay dedicated enough to make the following last minute improvements and set your application apart from those that were sent off in haste.1. Hide it from yourself. After reading the same proposal repeatedly, your eyes gloss over typos and your mind hears what you wanted to say - not what you actually wrote. Take as much time away from it as you ca
    ey were normal playing cards on which visitors wrote their signatures, promissory notes and other messages. The cards were just a little smaller than the size of a man’s hand. As time went by, these visiting cards further developed into greeting and other cards.

    The business card evolved from the Visiting card over time, but through it’s evolution it’s purpose remains the same.

    Trade Cards

    Trade cards, another early form of the Business card, existed in England around the same time. Trade cards were used as a form of advertising and sometimes contained a map directing potential customers to merchant stores, as there was no form of street numbering system at the time.

    Other printing materials, such as newspapers, has not yet caught on as a vehicle for business marketing, so the earliest Trade cards were printed and issued using a letterpress method. However, copperplate engraving became the most popular method of producing the cards by the 18th century, and up to the 19th century, Trade cards were printed using a single colour (monotone). But as businesses thrived throughout the Industrial Revolution, so did the production and distribution of Trade cards.

    Lithography

    Around 1830, lithography using several colours became an established method in Europe and was the primary method for printing cards. As printing techniques became increasingly advanced, Trade cards became more elaborate, with pictures and full colour designs. Since colour images were not widely available, these cards became collector’s items, and as the hobby elevated, many tobacco companies put the sporting celebrities on one side and photos with text about their products on the reverse. This was the start of the modern day trading cards. Meanwhile, Visiting Cards arrived in Europe around the middle of the 1800’s.

    Calling Cards arrived

    Visiting Cards, or “Calling Cards” as they became known, were essential to the 19th century middle classes. The initial letters on personal Visiting “Calling Cards” denote French words:

    p. f. – congratulations (pour feliciter)
    p. r. – expressing one’s thanks (pour remercier) – even if one is presented with flowers

    p. c. – mourning exp

    Avoiding a Boom Bust Cycle - What Top Companies Know to Do
    Company A likes bricks. In fact, they will wait for one to drop on their head before they make a decision. Then, in crisis mode, the big brass assembles the quaking troops and hands them limited ammunition to “see what they are made of.”Company A (s) marketing strategy is all war, too. Gear up, fire the cannons, work feverishly when the work comes in, suffer a slump when the work is done, downsize and upsize, but never “right size.” And, secret fears are circling that their entire market may be moving or downright disappearing.Company B, however, has embarked on a carefully conceived business plan that avoids Boom Bust Cycles. Here is what Company B Knows to Do:ometimes contained a map directing potential customers to merchant stores, as there was no form of street numbering system at the time.

    Other printing materials, such as newspapers, has not yet caught on as a vehicle for business marketing, so the earliest Trade cards were printed and issued using a letterpress method. However, copperplate engraving became the most popular method of producing the cards by the 18th century, and up to the 19th century, Trade cards were printed using a single colour (monotone). But as businesses thrived throughout the Industrial Revolution, so did the production and distribution of Trade cards.

    Lithography

    Around 1830, lithography using several colours became an established method in Europe and was the primary method for printing cards. As printing techniques became increasingly advanced, Trade cards became more elaborate, with pictures and full colour designs. Since colour images were not widely available, these cards became collector’s items, and as the hobby elevated, many tobacco companies put the sporting celebrities on one side and photos with text about their products on the reverse. This was the start of the modern day trading cards. Meanwhile, Visiting Cards arrived in Europe around the middle of the 1800’s.

    Calling Cards arrived

    Visiting Cards, or “Calling Cards” as they became known, were essential to the 19th century middle classes. The initial letters on personal Visiting “Calling Cards” denote French words:

    p. f. – congratulations (pour feliciter)
    p. r. – expressing one’s thanks (pour remercier) – even if one is presented with flowers

    p. c. – mourning exp

    Franchise Help Wanted - In Need of Qualified Franchise Attorney
    IntroductionBusiness ventures need to be complemented with excellent consultation. The more sources of information a business person has, the more efficiently they can undergo the process. Being part of a franchise is a wise decision, but many hours of research are needed for the appropriate acquisition of knowledge. Even after the process has commenced, a good business-minded person will realize that they constantly need to learn more through experience and through the consultation of others.Why they are neededGetting a qualified franchise attorney is a suggested component of the franchise process. Look for an attorney that specializes in franchise l
    Industrial Revolution, so did the production and distribution of Trade cards.

    Lithography

    Around 1830, lithography using several colours became an established method in Europe and was the primary method for printing cards. As printing techniques became increasingly advanced, Trade cards became more elaborate, with pictures and full colour designs. Since colour images were not widely available, these cards became collector’s items, and as the hobby elevated, many tobacco companies put the sporting celebrities on one side and photos with text about their products on the reverse. This was the start of the modern day trading cards. Meanwhile, Visiting Cards arrived in Europe around the middle of the 1800’s.

    Calling Cards arrived

    Visiting Cards, or “Calling Cards” as they became known, were essential to the 19th century middle classes. The initial letters on personal Visiting “Calling Cards” denote French words:

    p. f. – congratulations (pour feliciter)
    p. r. – expressing one’s thanks (pour remercier) – even if one is presented with flowers

    p. c. – mourning exp

    Are You Ready for Direct Response Radio Advertising?
    These Six Questions Tell You How to Make the Answer “Yes”Direct response radio advertising is an amazingly under recognized way to grow a business quickly and profitably. For one thing, it's fully accountable, so every dollar spent can be tracked to the revenue it generates and unprofitable spending can be eliminated. In addition, it's extremely scalable. Once you figure out what works, you can increase your revenues and profits simply by increasing your media spend. It's nearly as easy as stepping on the gas pedal. Direct response radio advertising is truly a powerful engine for profitable growth.When it is done properly.Most of the time, radio adve
    about their products on the reverse. This was the start of the modern day trading cards. Meanwhile, Visiting Cards arrived in Europe around the middle of the 1800’s.

    Calling Cards arrived

    Visiting Cards, or “Calling Cards” as they became known, were essential to the 19th century middle classes. The initial letters on personal Visiting “Calling Cards” denote French words:

    p. f. – congratulations (pour feliciter)
    p. r. – expressing one’s thanks (pour remercier) – even if one is presented with flowers

    p. c. – mourning expression (pour condolence)
    p. f. N. A – Happy New Year (pour feliciter Nouvel An)
    p. p. c. – meaning to take leave (pour prendre conge)
    p. p. – if you want to be introduced to anybody, send your visiting card (pour presenter)

    Soon, the Business card evolved from a fusion of traditional trade cards and visiting cards. A distinction between “business” and “visiting” cards quickly developed with the ornate Visiting card serving social obligations only, whilst Business cards on the other hand, were used solely for promoting business. It was considered to be in very poor taste to use a Business card when making a social call.

    These days, the modern business card is used primarily for the purpose of promoting a business, but it also serves as a calling card.

    First Salesman’s Business card

    Whilst Visiting Cards were at first the domain of the upper classes, and trade cards were made to advertise and promote particular firms, the salesman who did the footwork calling on prospective clients needed a means to exchange information in a simple, concise manner. To fill this void the Business card was introduced with address or telephone contact information in fancy printing and graphics.

    Today, the salesman’s Business card takes on many forms, including custom die cut shapes and sizes, with glossy coatings and top quality photo graphics.

    Business Card Printers Turn to Plastic

    Known for their durability, plastic business cards were manufactured using a variety of plastic substrates, including but not limited to: Polystyrene, Polyvinyl chloride (PVC), Polyethylene, Polypropylene, Polycarbonate, Polyester and synthetic Papers.

    20th century advances in printing technologies and synthetic materials made it possible to print liquid inks onto plastics. In addition to the wide range of commercial applications of this technology.

    Today in the 21st century the more adventurous entrepreneur Business card printer has developed an array of sophisticated products. These include Silk art board, single and double sided Business cards, quality labels, complimentary slips, letterheads for all industries in superior quality papers, and laminated single and double si

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