Tags |
|
|
Links |
|
|
Casual Articles - Finding and Motivating Your Target Audience: Niche Marketing At Its Best
In 1987 I sold my business, South Mountain Company, to my employees (and myself). My sole proprietorship became an employee-owned cooperative corporation. It was a hinge point in the history of the company. Ownership has become available to all employees, enabling people to own and guide their workplace. The responsibility, the power, and the profits all belong to the group of owners.Shared ownership and control is our method at South Mountain. “Every employee, an owner” is our intention. More than half of our thirty employees are full owners. Each time another comes in, and each time a new management invention encourages more voices to be heard, we move steadily toward the goals of democracy, fairness, and transparency. This is not about a sense of ownership or a sense of control. Corey Rosen of the National Center for Employee Ownership once said that giving employees a "sense" of ownership is like giving them a "sense" of dinner. This is the whole meal.I first contemplated the conv
2. Be able to create power levels of rapport by knowing a person's deepest emotional needs.
3. Be able to determine who is your actual target market.
4. Use this information in your direct mail, face to face
There are many questions that often come up for new small business owners around offering guarantees - what kind, how long, am I risking too much by doing so, and even if they should offer them at all.In my business, I offer a guarantee on everything I sell. The guarantees for my products are slightly different than the guarantees I give for my 1:1 coaching and consulting services, but the one thing they have in common is this:Guarantees remove the risk from your buyer.And yes, that means that then the "risk" is on your shoulders, but that's exactly where it should be. After all, if you're providing something of value that you believe in, standing behind it should be very easy to do.Here are some other thoughts about offering guarantees for your products/services, based on my experience and knowledge:1. Guarantees make it easier for your prospect to buy...If you offer a 100% money-back, no-questions-asked guarantee, you've answered your potential buyer's #
TV COMMERCIALS
Have you ever watched a TV commercial and thought to yourself, "Who on earth would buy that?" If so, you've seen an ad carefully targeted at a group which has different needs and desires than you do. If your response was, "Boy! I'd sure enjoy that" or "I'm going to call them tomorrow," the ad had YOU squarely in its sights.
SELLING VIA PAIN
Advertising agencies discovered long ago that the fastest way to move someone into action (buying) is to discover something that is very painful to them, then disturb that person about it. If they stirred up emotions about a wound (i.e., a deep desire going unfilled or an unaddressed fear) and then showed the prospective customer how to heal that wound or fulfill that need through a product or service, the person felt COMPELLED to buy ... buying became a MUST!
This discovery has been refined over the last fifty years into a fine art. The purpose of the following is to introduce you to this system so that you can discover people's deepest needs, wants and wounds and heal or satisfy them with your product/service.
IT WORKS
Advertisers understand this. It helped AT&T increase their long distance calls over 500% in certain areas. This is what helped Dr. Pepper move from the #9 soft drink to #5. Levis 501 Jeans used this information to double their sales in a six month period of time.
As a result of this information, you will:
1. Be able to determine the distinctions used by advertisers
to motivate our entire nation. You'll never see a commercial
again without determining its target market(s) virtually
instantly.
2. Be able to create power levels of rapport by
knowing a person's deepest emotional needs.
3. Be
able to determine who is your actual target market.
4.
Use this information in your direct mail, face to face
In order to maintain a successful business, the business must understand and maintain a positive relationship with its customers. Customer Relationship Management (CRM) is the process of bringing the customer and the company closer together. There are many different areas in which Customer Relationship Management can be implemented. The goal of CRM is to help a company maintain current customers, as well as gain new customers.Targeted MarketingTargeted marketing is accomplished through collecting information about the customer. This information can be buying habits or simply demographics. The idea behind this is that a business analyzes what a customer buys and then markets specific products to that customer based on his or her buying habits. Businesses track buying habits using discount cards, and special store credit cards. Targeted marketing can also be implemented on the Internet. Amazon.com has product recommendations based on buying habits, and product ratings. Customers can als
SELLING VIA PAIN
Advertising agencies discovered long ago that the fastest way to move someone into action (buying) is to discover something that is very painful to them, then disturb that person about it. If they stirred up emotions about a wound (i.e., a deep desire going unfilled or an unaddressed fear) and then showed the prospective customer how to heal that wound or fulfill that need through a product or service, the person felt COMPELLED to buy ... buying became a MUST!
This discovery has been refined over the last fifty years into a fine art. The purpose of the following is to introduce you to this system so that you can discover people's deepest needs, wants and wounds and heal or satisfy them with your product/service.
IT WORKS
Advertisers understand this. It helped AT&T increase their long distance calls over 500% in certain areas. This is what helped Dr. Pepper move from the #9 soft drink to #5. Levis 501 Jeans used this information to double their sales in a six month period of time.
As a result of this information, you will:
1. Be able to determine the distinctions used by advertisers
to motivate our entire nation. You'll never see a commercial
again without determining its target market(s) virtually
instantly.
2. Be able to create power levels of rapport by
knowing a person's deepest emotional needs.
3. Be
able to determine who is your actual target market.
4.
Use this information in your direct mail, face to face
You’ve come to the second day of the week in our examination of your yellow Page advertising. With so many elements that are tucked into your Yellow page ad, it’s not often easy to know where to start, when looking what to change or evaluate. The very first is most likely the headline. The second, although sometimes equally important, is the sub-head or sub-title. It functions as a supporter for the main headline usually offers clarification or further describes the pertinent focus of the ad itself. If your ad currently does not contain such an item, consider the following information and how it might help.Start with the headline. Assuming it’s just not your name or something banal like “Low-Cost Experts,” you can think about how the sub-head will operate. Let’s look at how they work in tandem. Suppose you’re an appliance repair person. You decide to use the following headline to attract attention: “We Can’t Fix Your Major Appliance.” Interesting, right? So what does the sub-title say? How a
This discovery has been refined over the last fifty years into a fine art. The purpose of the following is to introduce you to this system so that you can discover people's deepest needs, wants and wounds and heal or satisfy them with your product/service.
IT WORKS
Advertisers understand this. It helped AT&T increase their long distance calls over 500% in certain areas. This is what helped Dr. Pepper move from the #9 soft drink to #5. Levis 501 Jeans used this information to double their sales in a six month period of time.
As a result of this information, you will:
1. Be able to determine the distinctions used by advertisers
to motivate our entire nation. You'll never see a commercial
again without determining its target market(s) virtually
instantly.
2. Be able to create power levels of rapport by
knowing a person's deepest emotional needs.
3. Be
able to determine who is your actual target market.
4.
Use this information in your direct mail, face to face
Are you a career changer? Or, are you satisfied with your stable career but interested in updating your resume? Are you a professional who has tried different things but are still searching for the kind of work that best suits you? Whatever your career situation, what your resume most needs is a stellar career summary. What difference can a career summary make for you? Here are 4 reasons why you need one in your resume: 1.) A career summary communicates more about you and does so more powerfully than an objective statement. 2.) Employers love career summaries and use them to preview your resume. If they like your summary, they’re more likely to read your whole resume. 3.) A summary does a superlative job of masking weaknesses in your work history (too much experience, too little, too many different kinds of jobs, gaps in employment, ineffectual titles, and everything else you can think of) 4.) A career summary tells the employer wha
IT WORKS
Advertisers understand this. It helped AT&T increase their long distance calls over 500% in certain areas. This is what helped Dr. Pepper move from the #9 soft drink to #5. Levis 501 Jeans used this information to double their sales in a six month period of time.
As a result of this information, you will:
1. Be able to determine the distinctions used by advertisers
to motivate our entire nation. You'll never see a commercial
again without determining its target market(s) virtually
instantly.
2. Be able to create power levels of rapport by
knowing a person's deepest emotional needs.
3. Be
able to determine who is your actual target market.
4.
Use this information in your direct mail, face to face
Nickel based alloys such as Monel 400, Inconel 718, Inconel 600, Inconel 625 have widespread industrial uses. These alloys are most widely used in highly corrosive environments or high temperature environments. The price of nickel has skyrocketed over the last several years and demand has increased creating short-term shortages of material.Bloomberg.com reports on May 10, 2006 “Nickel futures rose to a seven-month high in London as demand from stainless steel producers, the largest users of the metal, caused a shortage.” For those of us in the supply base for nickel base alloys, this is nothing new. We have seen prices of nickel base alloys such as Monel 400,Inconel 600, Inconel 625 or Inconel 718 double and triple since the 1990’s.Lead-times for procurement of these materials have increased dramatically. It is not uncommon for a metal producer to quote lead times over 26 weeks and prices are not firm until date of shipment! This has caused a lot of concern to manufacturers and
2. Be able to create power levels of rapport by knowing a person's deepest emotional needs.
3. Be able to determine who is your actual target market.
4. Use this information in your direct mail, face to face negotiations, in and outbound telemarketing, advertising and marketing campaigns, strategic alliances...and in your personal life.
FOUR MAJOR LIFESTYLES
There are four distinct lifestyles, the last broken into two slightly differing types.
1. BELONGERS - 38% of the country.
LIFESTYLE: Hard working, 9-5 types. Midwest values, traditional, blue collar workers. They DO NOT LIKE CHANGE. You'll find no Mercedes in this group, no use of crystals. These people are NOT out to change the world. They belong to social clubs, play softball, shop at K-Mart and Sears. Their primary automobiles are - you guessed it - Ford, Chevrolet and Chrysler.
HIGHEST VALUE: FAMILY (Is it any wonder the major political parties constantly push "family values," though they carefully *never* define what those values are?)
PSYCHIC WOUND: Traditional values are not happening any more.
KEY WORDS: Picnic, time together, patriotic, family.
Typical commercial appealing to this group: AT&T's "Reach Out and Touch Someone" series. They're warm and fuzzy, *very* family and friend oriented and appeal to the desire for connectedness. Family scenes tend to be country and/or small town oriented with lots of children and grandparents. Also recall the Kodak Moments series. Can you see how these ads appeal to this large group? The political ads, conversely, are aimed at how these things are under attack or no longer valued. They appeal primarily to fear.
2. EMULATORS - About 10-15% of the country
LIFESTYLE: Young, the 16-38 age range. They model themselves after successful people. They are money and business motivated, materialistic and "wannabes." They tend to move quickly, feel driven towards success and have strong se
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/29204/casualarticles-Finding-and-Motivating-Your-Target-Audience-Niche-Marketing-At-Its-Best.html">Finding and Motivating Your Target Audience: Niche Marketing At Its Best</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/29204/casualarticles-Finding-and-Motivating-Your-Target-Audience-Niche-Marketing-At-Its-Best.html]Finding and Motivating Your Target Audience: Niche Marketing At Its Best[/url]
Related Articles:
Special Cover Letter Considerations for Teachers
Lost the Fire? Time to Retire!
How to Reduce the Potential for Employee Discrimination
Bookmark it:
|