Casual Articles - Business

Little Mistakes That Keep You Unemployed
If your job search is dragging on and on, you might want to look in the mirror. Because the person looking back may be sabotaging your efforts.Do you make the following mistakes in your job search? If so, stop now. And start getting more calls for job interviews.Mistake #1) Not Following UpIf you fire off resumes without checking to see if employers get them, and fail to keep in touch until a hiring decision is made, your dream job might go to someone less qualified, but more persistent than you.Here's how one of my clients, Mike M. from Boston, followed up right. And got a great new job."After going to about 20 interviews, I found that following up on resumes submitted via email is very important. Probably a third of my

uct to see, touch, or try out before buying, these companies need to convey their quality, reliability, and value by proxy—and collate

Modern Online Career Portals - The One-Stop Shop
In the not-so-recent-past, job seekers had to spend hours upon hours walking around visiting companies and career consultants hoping to get a good job. They had to pour over newspapers and job listings for hours and then call up every prospective employer to ask for an appointment. But the advent of the Internet has changed all that. Now one of the most effective and efficient ways to look for a job is by using online career services. Unlike days past, the new online job services offer comprehensive advice concerning interviews, resume writing, and even career coaching – all at reasonable prices, and some services are free of charge.Online Career Sites- Job Searching Made SimpleOnline career sites started out small – but with time the

The marketing function in any business has a high expense profile. This is due in large part to the need for an array of marketing materials—known in "marketing speak" as collaterals. The purpose of collaterals—brochures, white papers, newsletters, web sites, and other printed or electronic information—is to increase awareness, recognition, and interest about a company (or particular product or service) in its target market.

Service firms must rely almost wholly upon collaterals to attract and interest customers. With no tangible product to see, touch, or try out before buying, these companies need to convey their quality, reliability, and value by proxy—and collater

How to Gain Respect and Support for Yourself and Your Business
"He that respects himself is safe from others; he wears a coat of mail that none can pierce" - Henry Wadsworth Longfellow.To gain respect from others, you have to respect yourself first. People will give you their undying respect as long as they recognise that you portray these 3 key attrib-utes: trustworthiness, integrity and mindfulness. Because having these qualities demonstrates your level of consciousness and maturity.When people respect you, it is easier to get their support. Getting people to give you continuous support, also requires you to apply yourself. Here are ways to help you make an impact on people whom you want respect and support from.1. Be exuberant and passionate about what you do and your life People love th

ials—known in "marketing speak" as collaterals. The purpose of collaterals—brochures, white papers, newsletters, web sites, and other printed or electronic information—is to increase awareness, recognition, and interest about a company (or particular product or service) in its target market.

Working With Wisdom: 10 Principles to Practice
Whatever your business may be, we all have something in common. We could benefit from the wise counsel of a trusted business partner.The good news is that this partner is already here but has been sadly underused and neglected. Your business partner is a powerful force with all the wisdom of the universe and always has your best interests at heart. It’s your Higher Power or Higher Consciousness—the Divine Wisdom within you that you can access at any time for a wealth of information, ideas, support and guidance.You don’t have to know all the answers; you just need to know where to look. And often the place to look is inside to make decisions, solve problems and come up with creative ideas. By following these 10 universal principles, you can cr

inted or electronic information—is to increase awareness, recognition, and interest about a company (or particular product or service) in its target market.

20 Marketing Ideas To Get Your Business Moving Forward
Need more ideas to give your marketing efforts a shot in the arm? Here are some ideas to get your marketing efforts moving forward: Develop “free samples” of your service. Usually the best samples are written or recorded information. Write a tip sheet or a short list of frequently asked questions (FAQs). Record a speech you give to a local organization.Improve your existing advertising by writing ten new headlines for your newspaper or Yellow Page ads. Test these new headlines against your existing headlines in small classified ads. Measure the results and let the winner be the headline the next time you run a larger ad in the Yellow Pages or newspaper.Host a wine tasting or open house in your place of business. Invite

its target market.

Your Full Value: Do Your Customers Know It?
Do your customers (and potential customers) know the full value you bring to the table? Before you automatically answer, “Of course, they do!”, consider this: I was at a nail appointment recently and my nail technician mentioned that she had just put her father’s house on the market through a local REALTOR and had received an offer within 2 days. She was probably going to accept the offer, since it was very close to asking price. However, she then made the following comment: “In fact, we’re going to go back to our REALTOR and ask her to reduce her commission because it sold so fast, and she doesn’t have to do any more advertising OR MUCH WORK on it, so we think she should reduce her commission.” Yikes! Being a former REALTOR myself, I know

uct to see, touch, or try out before buying, these companies need to convey their quality, reliability, and value by proxy—and collaterals play a major role here. Collaterals are "service samples" for potential customers. They represent their companies symbolically through the quality and value of their content, the appeal of their graphic design and color schemes, and even, in the case of printed materials, their texture.

So, we have materials that 1) must successfully represent the company and its services and 2) take up a significant portion of the marketing budget. Add in the fact that the preparation and production of collaterals call for specialized skill

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People want to read about other people. People who want to be more successful often learn from their contemporaries who are already successful. And truly successful people want to share their vision, to help others take advantage of what they had to learn the hard way.

Taking the fear out of phone interviews. 5 insider tips to help you breeze through the telephone job interview and make it to the next round.

Keeping in touch is what makes partnerships possible and what makes them thrive. Having a partnership with anyone takes consistent working on both parts.

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