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Casual Articles - Three Ways to Invest Time + Money In PR
Discover some of the important strategies all inventors should know to help ensure that their invention is a success.This list of tips was compiled from successful inventors. They are sure to steer you in the right direction and help you ensure success for yourself...1. Educate yourself on the in's and out's of patents, product development and invention marketing. There is plenty you can do on your own. Even if you plan to hire a patent searcher and a patent practitioner to prepare your patent application for you, you will still need to be aware of what is going on. Professionals may charge hundreds (even thousands) of dollars for their advice and expertise; imagine how much it will cost for them to fill you in on the basics.2. Perform a preliminary patent search on your own before you invest too much time and money in your invention. Remember, you don't want to re-invent the wheel (literally). If your invention already exists, you don't need to continue.3. Inv
Kelly: So what’s the one thing you wish your clients would do that would make it easier for you to help them in their publicity efforts?
Elizabeth: Bring us into the planning process early on. Often, clients will sit down
Before there was Predator there was PAS. Before there was Veretekk there was - well nothing. It is the first of its kind of marketing. We all need more; for our time, for our money and for those of us seeking the best in ourselves.Training, Teaching, Tools and Mentors all come together to make us more than we were. From the day Online Marketing began or Internet Marketing started, there was a set way to find your leads. Now we have a new paradigm. It is so good the competitors are coming to us to see what we can do to help promote their business. We can all WIN.We don't have to take another’s business to get our own. We can add value to someone else's business and gain the benefit of helping our brother at the same time.It’s an old concept, but a good one. Help others the way you would like to be helped. Business's that do well and are still in business after 10, 20, 50 years always follow this rule. Give more than you get. In marketing, whether it is Online B
Kelly: When should people consider PR in their marketing efforts?
Elizabeth: PR should be included in every marketing plan you develop…from the very beginning of a new product being launched or a policy coming out. Use it heavily in the beginning to establish a brand, then level out over time. It’s also a good tool for handling crisis down the road.
For consumer-related messages, PR really builds credibility quickly – 40-50% of your budget isn’t unreasonable.
Fritz: The traditional view is that product marketing should go with ads, not PR…and that issues and position-related launches should use op-eds and PR. But I see it as actually the opposite…for example a good story on NPR will do more than, say, ads. Think of PR to launch a brand, and advertising to maintain it.
Kelly: What advice to you have for someone just learning about PR for their business or organization?
Fritz: PR is a process – it’s not a one-time hit or magic bullet. Just like networking or in social experiences, it takes time to develop trust and credibility. So just one press release in a vacuum won’t do it. This is really a cornerstone. One thing that really helps is planning – even if it’s a year out…you need to be thinking about it now.
Actually, you really need to be thinking and talking internally about it all the time. All of your employees are diplomats and ambassadors of your company. So all the internal communications need to be aligned, with policies on if or how to talk with the press, the general public…talking points are key, as is training. Protect your brand by getting everyone on the same page.
Kelly: So what’s the one thing you wish your clients would do that would make it easier for you to help them in their publicity efforts?
Elizabeth: Bring us into the planning process early on. Often, clients will sit down
As I work with small businesses, I find many entrepreneurs as remarkably ignorant about the current value of the relationships they have with their customers. In my experience, it is far cheaper to get business from clients who already know you than to find new clients and close the same sized sale with them.So here are eight ways you can build your customer relationships:1. Think long-term.When you build consistent relationships with your clients over time, your competitors will struggle to dislodge you. Unless you offend them, your satisfied clients will just keep buying from you and your delighted clients will recommend you to their business colleagues and contacts.2. Be thoughtful and give help.Personal touches show your clients that they mean more than an income source to you. Since you have expertise and knowledge in your business, giving advice is an easy way for you to build up credit that will eve
For consumer-related messages, PR really builds credibility quickly – 40-50% of your budget isn’t unreasonable.
Fritz: The traditional view is that product marketing should go with ads, not PR…and that issues and position-related launches should use op-eds and PR. But I see it as actually the opposite…for example a good story on NPR will do more than, say, ads. Think of PR to launch a brand, and advertising to maintain it.
Kelly: What advice to you have for someone just learning about PR for their business or organization?
Fritz: PR is a process – it’s not a one-time hit or magic bullet. Just like networking or in social experiences, it takes time to develop trust and credibility. So just one press release in a vacuum won’t do it. This is really a cornerstone. One thing that really helps is planning – even if it’s a year out…you need to be thinking about it now.
Actually, you really need to be thinking and talking internally about it all the time. All of your employees are diplomats and ambassadors of your company. So all the internal communications need to be aligned, with policies on if or how to talk with the press, the general public…talking points are key, as is training. Protect your brand by getting everyone on the same page.
Kelly: So what’s the one thing you wish your clients would do that would make it easier for you to help them in their publicity efforts?
Elizabeth: Bring us into the planning process early on. Often, clients will sit down
When you marry science and numbers, amazing things can happen. This explains the appeal of biostatistics, a field which appears to be gaining in popularity. Because of the aging of the population, the practice of using statistics to study disease has taken on added significance.A biostatistician develops studies which assist doctors in treating patients and help scientists to come up with new medications. Therefore, the work of a biostatistician can be critical in the fight against disease. As a result, working in this field can be intellectually stimulating, emotionally gratifying, and even financially rewarding, since salaries in the field can be in the $100,000 range.As a biostatistician, you’ll be studying rates of disease and how well medicines perform. You can also explore how diet and exercise can prevent serious diseases such as cancer. In this way, you’ll be assisting people in living better, healthier lives.Of course, given the fact that biostatistics is a s
Kelly: What advice to you have for someone just learning about PR for their business or organization?
Fritz: PR is a process – it’s not a one-time hit or magic bullet. Just like networking or in social experiences, it takes time to develop trust and credibility. So just one press release in a vacuum won’t do it. This is really a cornerstone. One thing that really helps is planning – even if it’s a year out…you need to be thinking about it now.
Actually, you really need to be thinking and talking internally about it all the time. All of your employees are diplomats and ambassadors of your company. So all the internal communications need to be aligned, with policies on if or how to talk with the press, the general public…talking points are key, as is training. Protect your brand by getting everyone on the same page.
Kelly: So what’s the one thing you wish your clients would do that would make it easier for you to help them in their publicity efforts?
Elizabeth: Bring us into the planning process early on. Often, clients will sit down
There are many different kinds of marketing out there, but the one you are probably most familiar with ‘image branding’. Typically when I say “marketing” people think of expensive Super Bowl ads, car commercials, and billboards. This is what is known as “image branding” – one of the most common (and ineffective) forms of marketing. Now don’t get me wrong, image branding works for major corporations like Coca-Cola & McDonald’s. And if you have millions of dollars and decades of time, it will work for you too. Unfortunately, if you are like most, you don’t have the same resources and time as those big corporations.Most image branding simply states the company name, location, etc, with a logo and a ‘catchy’ slogan. None of these are compelling reasons to do business with them versus anyone or everyone else. This type of advertising doesn’t make a case for the products or services that you sell, and it certainly doesn’t direct the prospect to any intelligent buying decision.
Actually, you really need to be thinking and talking internally about it all the time. All of your employees are diplomats and ambassadors of your company. So all the internal communications need to be aligned, with policies on if or how to talk with the press, the general public…talking points are key, as is training. Protect your brand by getting everyone on the same page.
Kelly: So what’s the one thing you wish your clients would do that would make it easier for you to help them in their publicity efforts?
Elizabeth: Bring us into the planning process early on. Often, clients will sit down
Writing a professional, polished r?sum? can be considered an art. Your canvas is the blank piece of fine linen paper and your concept is your background, skills and abilities. Understanding the right way to write your r?sum? is very specific to your background. This guide will explain the various layouts that will help you create your masterpiece.1. Chronological FormatThis format is organized by job titles and companies and presented in reverse chronological order, with the most recent work experience appearing first. It usually contains bulleted descriptions of work duties that are relevant to the job objective. It is the most common r?sum? format.2. Functional/CombinationThis format is organized by job skills or functions, with the emphasis on transferable skills that apply to the job objective. The "combination" in the name refers to the inclusion of job titles, company names and employment dates.3. Executive FormatThis format emphasizes c
Kelly: So what’s the one thing you wish your clients would do that would make it easier for you to help them in their publicity efforts?
Elizabeth: Bring us into the planning process early on. Often, clients will sit down at the beginning of the year when they get their budget and plan, but don’t include their PR team until much later. You need to think through angles and pitches early on – and be thinking strategically…not just about tactics.
Fritz: Then there’s the media schedule – if you want to do big pushes in February, realize that you’re competing with the Super Bowl, Grammy’s and Oscars. Even if you’re local and on a smaller scale, there’s an annual cycle that you need to take into consideration.
Elizabeth: There are things you should plan around, unless you can relate your topic to these things.
Fritz: The other thing is for clients to understand the difference between the story and how it’s pitched. We had a client who shot themselves in the foot by not allowing us to let the media ask them about a particularly hot topic – it’s got to be about what the public wants, not what you necessarily want to say.
Kelly: So what should a small company budget for PR if they want to build a regional presence?
Fritz: That’s a great question…and again, it depends on whom you’re trying to reach. You need to look at the scope of what you want to do. What’s your dream list, and then scale it back and budget realistically. Come up with smart PR dollars, and don’t waste your investment. So television interviews may not be needed, when radio will be more effective.
Kelly: Let’s talk about radio in a minute. But first, what are SMTs and VNRs...and why are they beneficial to PR campaigns?
Fritz: A Video News Release (VNR) is a pre-packaged news segment. It looks like anything you’d see on local news – with a reporter in the field, a voiceover, and it’s edited
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