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Casual Articles - Mortgage Marketing: Is Your Marketing Full of We-We?
Self-promotion - if done properly – isn’t something you should shy away from, especially if your goal is to get ahead at work. Putting yourself in front of executives who can have a positive impact on your career is vital to corporate advancement.Before tackling this goal, consider the image you want to project. Do you want to be seen as visionary? Decisive? A leader? Once you’ve determined the image that will compliment your career goals, plan to involve yourself in a few of the following act
Total Number of Agent-Focused Words
Count how many times the words – “you”, “your”, and “yourself” appear and also include abbreviations like “you’ve” and “you’re” appear in the marketing piece. These words are what you consider bein
Homebuyers are an interesting study. Watching people make their home buying decisions has brought me to the conclusion that every decision that every one of us makes is based in emotion. You heard me, it's all about the emotion. Before you deny what I am describing to you, let me begin with me.Painful as the revelation is for me, even I as a Naval Academy graduate, retired Navy pilot, and home inspector extraordinaire, make decisions based on emotion. It took some bridging for me to get there, but
With the words you use in your marketing messages, whether it be an advertisement, a postcard, a flyer or pages on your website, they determine how much focus is on the agent. Learn how to tell if your marketing talks mostly about agents or if you’re talking mostly about yourself.
Take the We-We Test
First, grab a piece of literature you use in your marketing, like a brochure, flyer or sales letter. Something with a couple paragraphs so you can truly measure the focus of your message. You’ll easily assess how much your message is full of we-we by measuring two types of words:
- Agent-focused words
- Self-focused words
It can be a painful discovery, but possibly the most important one when it comes to attracting more clients.
Total Number of Agent-Focused Words
Count how many times the words – “you”, “your”, and “yourself” appear and also include abbreviations like “you’ve” and “you’re” appear in the marketing piece. These words are what you consider being
The concept of presenting gift baskets is certainly a novel way of expressing one’s appreciation and responsiveness to near and dear ones. The idea of presenting corporate gift baskets is no different, and also serves a business purpose. It gives immense scope for different or innovative themes for creating perfect gifts to give to clients, customers and employees.The gift baskets include handcrafted gift baskets, gourmet gift baskets, fruit baskets, Christmas gift baskets, vineyard product packs,
With the words you use in your marketing messages, whether it be an advertisement, a postcard, a flyer or pages on your website, they determine how much focus is on the agent. Learn how to tell if your marketing talks mostly about agents or if you’re talking mostly about yourself.
Take the We-We Test
First, grab a piece of literature you use in your marketing, like a brochure, flyer or sales letter. Something with a couple paragraphs so you can truly measure the focus of your message. You’ll easily assess how much your message is full of we-we by measuring two types of words:
- Agent-focused words
- Self-focused words
It can be a painful discovery, but possibly the most important one when it comes to attracting more clients.
Total Number of Agent-Focused Words
Count how many times the words – “you”, “your”, and “yourself” appear and also include abbreviations like “you’ve” and “you’re” appear in the marketing piece. These words are what you consider bein
Sponsoring a well-respected trade show speaker at the conference where you exhibit represents an exceptional marketing opportunity. Speaker sponsorship enables you to strengthen visibility and awareness of your company and product, enhance your image, attract more visitors to your booth, and increase your sales results (which is why you are at the trade show in the first place).The key is to take an integrated approach to your trade show speaker sponsorship and use a variety of marketing methods. F
Take the We-We Test
First, grab a piece of literature you use in your marketing, like a brochure, flyer or sales letter. Something with a couple paragraphs so you can truly measure the focus of your message. You’ll easily assess how much your message is full of we-we by measuring two types of words:
- Agent-focused words
- Self-focused words
It can be a painful discovery, but possibly the most important one when it comes to attracting more clients.
Total Number of Agent-Focused Words
Count how many times the words – “you”, “your”, and “yourself” appear and also include abbreviations like “you’ve” and “you’re” appear in the marketing piece. These words are what you consider bein
Envelope manufacturing is a widely established fraternity. Since envelopes are in great demand all over the world, there are many companies in the business. Each one of them strives to produce the best, most useful, and most creative envelopes for attracting customers great and small.A good envelope manufacturer should have the capacity and capabilities to meet the growing need. The main raw material is paper supplied by paper mills supplemented by plastic for special envelopes. The main investment
- Agent-focused words
- Self-focused words
It can be a painful discovery, but possibly the most important one when it comes to attracting more clients.
Total Number of Agent-Focused Words
Count how many times the words – “you”, “your”, and “yourself” appear and also include abbreviations like “you’ve” and “you’re” appear in the marketing piece. These words are what you consider bein
What exactly are stocks? Stocks are bits of ownership of a company. Companies sell out these bits in order to raise money from the market for new expansion plans. How the company does is reflected in what your stock that you own in that company is worth. It is yours to keep or to sell. Over and above this, if the company does well, it will pay you a dividend or profit in proportion to how much you own.Stocks are more than just pieces of paper to keep locked up. They are a vibrant source of money th
Total Number of Agent-Focused Words
Count how many times the words – “you”, “your”, and “yourself” appear and also include abbreviations like “you’ve” and “you’re” appear in the marketing piece. These words are what you consider being agent-focused.
Total Number of Self-Focused Words
Ok, here comes the scary part for many of us. Count all the words in the document that are self-focused, which includes – “I”, “me”, “my”, “mine”, “myself”, “our”, “us” and don’t forget to add your name and company name, if mentioned.
Calculating Your We-We Score
Now comes the moment of truth. First, total the sum of customer-focused words and self-focused words. Next, determine the percentage of customer-focused words is represented. Do this by dividing the total number of customer-focused words by the total sum of customer-focused words and self-focused words.
So for instance, if your total number of customer-focused words is 12 and the total sum of customer-focused words and self-focused words together equal 40, if you divide 12 by 40, you get a customer-focus rate of 30%.
Use a similar calculation for self-focused words. Divide the number of self-focused words by the total sum of customer-focused words and self-focused words. Or in the case of the example, 28 divided
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