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Casual Articles - The Right Way to Launch a Product or Service, Apprentice-Style
A customer called me recently and asked me whether I think he should focus on non branded clothing or brand name clothing.His question is based on the following idea.Brand name clothing is highly recognizable by customers because the brands spend millions of dollars marketing themselves. Non branded clothing, basically clothing by smaller labels or imported from overseas, have no name recognition. But the flip side is that non branded clothing can be purchased and resold for allot less than branded clothing.So how do you decide between selling non branded and brand name clothing?For starters you need to know who your customers are.Although the following might not be politically correct you need to understand this.Lower income customers might want brand name clothing but they cannot afford it. So even though they would love to have brand name clothing they will usually settle for non branded clothing.On the other hand more affluent customers will want only branded clothing because they have more pressure in
After days of brainstorming, project management (and mismanagement), frantic writing and first-class illustrations to go with the stories, Team Primarius was the clear winn
Efficiency in business is paramount to turning a profit and it therefore makes sense to study efficiencies in all types of businesses and apply those principles and theories to your business where possible. For those of us in the service business with service vehicles; we know that the costs to deliver those services have gone up considerably in the last decade; fuel, insurance and labor for instance. Things such as over regulation, lawsuits, traffic and customer demands have also increased to record highs. Shortages of labor and trained employees are also crucial, as quality labor supply dries up.As the other non-service industries such as manufacturing work hard to study processes and efficiencies, very few use this knowledge and theories and apply it to the service sector, but in this book we intend to do just that. You should discuss in your company how to use theories of efficiency in other industry sectors and cross-pollination strategies and then apply it to the service industry.It takes no real brainpower to waste or run an inefficie
Here's the skinny:
In case you've never watched the show, individuals compete against each other in self-made teams in hopes of becoming the apprentice of the mogul who's the star of the show. In the original Apprentice, this was Donald Trump. Now Martha Stewart is seeking her own protege to help her keep her multibillion-dollar media empire thriving.
On the season premiere, two teams (known as Matchstick and Primarius) were given the assignment to take an existing fairy tale and turn it into a book for a first-grade audience. Matchstick chose to rework Hansel and Gretel, while Primarius chose Jack and the Beanstalk.
After days of brainstorming, project management (and mismanagement), frantic writing and first-class illustrations to go with the stories, Team Primarius was the clear winne
Here is a challenging, but all too common, situation that many nonprofit marketers experience when trying to develop a budget for their marketing plan:“My organization has been in existence since the 1960s, longer than any other environmental group in the state. But, like many other nonprofits, we have never been good at marketing ourselves, and therefore don't have the membership base that we should.As a result, we're beginning to lose our historical advantage. For example, our state Audubon Society is developing a national audience and now has the funds to market themselves even more effectively. Our state's Heritage Trust hired a marketing group that has helped them grow exponentially over the last year.We clearly need professional marketing help. We have a board member with marketing expertise (but, like most board members, he can't give 100% of his effort to our marketing agenda) and a marketing committee, composed of directors in communications (my boss), development and membership. I do most of our print and online graphic desi
Here's the skinny:
In case you've never watched the show, individuals compete against each other in self-made teams in hopes of becoming the apprentice of the mogul who's the star of the show. In the original Apprentice, this was Donald Trump. Now Martha Stewart is seeking her own protege to help her keep her multibillion-dollar media empire thriving.
On the season premiere, two teams (known as Matchstick and Primarius) were given the assignment to take an existing fairy tale and turn it into a book for a first-grade audience. Matchstick chose to rework Hansel and Gretel, while Primarius chose Jack and the Beanstalk.
After days of brainstorming, project management (and mismanagement), frantic writing and first-class illustrations to go with the stories, Team Primarius was the clear winn
In this marketing article I want to discuss one of the most important aspects of successful marketing – repetition. Successful companies use marketing repetition. Unsuccessful companies do not.As a marketing consultant, I speak with many businesses and there is one huge mistake that nearly all of them make in their marketing. They wrongly think it takes only one marketing piece to get a prospect to buy. They will send out one postcard or one sales letter or one email to a list of prospects and wonder why so few people (or zero people) purchased their product or service. Or, they will place one ad in a trade publication and wonder why they received few or zero sales.The reason for their lack of success is simple. It takes repetitive marketing over time (6-12 months or more) to build trust and desire. It has been proven that most people (and businesses) have to receive a minimum of 7 marketing pieces from a company before they will even consider buying.Why is this? There are several reasons:1. They are not interested in what you
On the season premiere, two teams (known as Matchstick and Primarius) were given the assignment to take an existing fairy tale and turn it into a book for a first-grade audience. Matchstick chose to rework Hansel and Gretel, while Primarius chose Jack and the Beanstalk.
After days of brainstorming, project management (and mismanagement), frantic writing and first-class illustrations to go with the stories, Team Primarius was the clear winn
Believe it or not, ideas are everywhere. It is all a matter of where to look, what to look for and how. These tips and advice will hopefully give you basic ideas on how to find good ideas and have an open mind to detect these once you see them.Have an open mindLetting your mind go where it wants to go is a good way to generate a lot more ideas. Gather and select ideas and choose the best from the lot. Playing with ideas is also a good way to help your imagination be a lot more creative. It is a cerebral exercise that enhances the muscles of your brain.Bounce off ideas with someoneGetting a friend to bounce off ideas with is an effective way to generate more creative ideas as well as inspiration that could be used as a starting point for a lot more better ideas. With a friend, he could ask a simple “what if” question and from there you could add a statement to this. Such an exercise helps in brainstorming concepts, ideas and themes.Know thyselfIt is also best to start with your specific interests and h
After days of brainstorming, project management (and mismanagement), frantic writing and first-class illustrations to go with the stories, Team Primarius was the clear winn
A rapidly spreading movement in the medical profession is evidence-based decision making. The business community has also begun to take notice. Pfeffer and Sutton’s recent “Harvard Business Review” article argues for evidence-based decision making in business management.Physicians using evidence-based decision making are committed to identifying, disseminating, and applying the latest research that is soundly conducted and clinically relevant. While this makes common sense, it is not common practice.Thousands of studies of medical practice are conducted each year. You may find the research findings disturbing. Only 15% of medical decisions are evidence based!What do physicians rely on the other 85% of the time? It appears to be a combination of the following:- generally accepted, but never proven, tradition- methods in which they are most skilled- information from vendors of products and services- obsolete knowledge acquired in medical schoolPfeffer and Sutton believe, “managers are actually much mor
After days of brainstorming, project management (and mismanagement), frantic writing and first-class illustrations to go with the stories, Team Primarius was the clear winner.
Why did they win? Good question!
1. Their target audience had a need for the book. Kids love a good story. And most parents like to buy their kids stories that inspire them, so there is a continuous need for good kids' books. From that standpoint, both teams' books were winners from the start.
Quite frankly, the biggest problem most small business owners have with their marketing is a lack of understanding of what their target audience truly needs to begin with.
On The Apprentice, it's a given that there is a need for the product being sold before the teams receive their assignments, so it's easy to overlook this step in the process. If there isn't a group of kids in need of a good story, there's no need for a new children's book. Likewise, if your clients don't need something you're selling, you won't be able to make any mo
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