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Casual Articles - Painless Methods for Getting a Constant Stream of Referrals
Given the recent terrorist attacks, security cameras have taken on a whole new meaning in the 21-st Century. Previously, the thought of security cameras recording and keeping a record of people’s activities were met with strong resistance as a harmful intrusion on our freedoms. How could we allow anybody to watch us, record us and look over our shoulders? Is this not America?The ACLU and other legal watchdog groups would have been all over the courts to stop them before they became widespread. In the post 9/11 world we cry out for more protection, demanding our government do everything in its power to stop these madmen from hurting people, especially here in America. And security cameras have leaped into the forefront of that battle, recording the movements of suicide bombers and other terrorists, hopefully preventing them from wreaking h
“OK!” you ask, “how can you get referrals if you don’
I would like to give some advice to all the up and coming entrepreneurs; if you really want to be a superstar not only do you have to work harder and smarter than the competition, but you must always keep learning. I built a company from a bucket of water and a sponge into a National Car Wash Franchise System in 23 states. To do this you need to know more than what they taught you in school and you can never turn off your brain. Every person is different and has different interests. But I would like you to read thru my recommended reading list. This is a list I hand out to MBA and Entrepreneurial Students when I give speeches. It is a list of recommended book, biography, audio tapes and movies.I see the need for the modern Entrepreneur for on going learning, which must not stop after HS. In order to continue a life long education it is i
I hated to ask for fear I was imposing on my prospects, or even destroying my chances of a sale, so I left it almost until I was out the door, like an afterthought. As I didn’t make many sales, I didn’t seem to get many referrals either, which made matters worse. And because I didn’t get many sales I feared that I may lose what sales I did get if I asked for referrals.
And yet referrals can be the very best prospective customers you can get, and the very cheapest way of getting them. Every business, every salesperson, needs a constant source of qualified referrals.
Do you hate asking for referrals? Does it make you uncomfortable just thinking about asking for referrals? Would you rather pay a visit to the dentist for a tooth treatment than ask for a referral? Then listen up because you are now going to learn how asking for referrals can be completely painless. In fact we are going to start with six proven methods for getting referrals, without even asking for them. Over my years in marketing I have discovered, even invented, a lot of ways to get a constant stream of qualified referrals without having to go through the painful process of asking directly for referrals.
“OK!” you ask, “how can you get referrals if you don’t
This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business.If you don't remember anything else about marketing, remember this: Frequency is king.The more often you can get your name in front of your potential and current customers, the more likely you will make a sale.Depending on what study you look at, people need to see your message anywhere from three to 27 times before they act upon it.And, if you want to brand your business, then you need to get it in front of your customers as often as possible.How do you think Ivory Soap, Campbell Soup and Tide all built their brands so deeply into our minds? Through years and years of repeatedly advertising. That's why those brands pop into our head when we think about soap
And yet referrals can be the very best prospective customers you can get, and the very cheapest way of getting them. Every business, every salesperson, needs a constant source of qualified referrals.
Do you hate asking for referrals? Does it make you uncomfortable just thinking about asking for referrals? Would you rather pay a visit to the dentist for a tooth treatment than ask for a referral? Then listen up because you are now going to learn how asking for referrals can be completely painless. In fact we are going to start with six proven methods for getting referrals, without even asking for them. Over my years in marketing I have discovered, even invented, a lot of ways to get a constant stream of qualified referrals without having to go through the painful process of asking directly for referrals.
“OK!” you ask, “how can you get referrals if you don’
About 98% of all the work done inside of a medical billing program involves data entry. Medical billing databases can reach massive proportions. A company with thousands of clients can have databases that are tens of gigabytes in size. Unfortunately, as databases grow, so do the problems. We'll discuss some of the more common data entry and database problems and how to fix them or even avoid them, when possible.One of the main causes of database problems is with the data entry personnel themselves. Each database program has a certain level of tolerance. Some are more tolerant than others. Those that are less forgiving can come to an abrupt halt when a data entry person types in data that is invalid. We're not talking about typing in a wrong address. We're talking about typing in alphanumeric characters in a numeric field. Most w
And yet referrals can be the very best prospective customers you can get, and the very cheapest way of getting them. Every business, every salesperson, needs a constant source of qualified referrals.
Do you hate asking for referrals? Does it make you uncomfortable just thinking about asking for referrals? Would you rather pay a visit to the dentist for a tooth treatment than ask for a referral? Then listen up because you are now going to learn how asking for referrals can be completely painless. In fact we are going to start with six proven methods for getting referrals, without even asking for them. Over my years in marketing I have discovered, even invented, a lot of ways to get a constant stream of qualified referrals without having to go through the painful process of asking directly for referrals.
“OK!” you ask, “how can you get referrals if you don’
Let me tell you a secret.Things don’t always go the way we want them to.Let me tell you another secret.We don’t always hear what we want to hear.Duh.These two statements are hardly secrets; we all know they are true. If they aren’t secrets, then why do we act surprised when it happens? And worse, why does the surprise often turn to pouting?Adult PoutingMost adults don’t walk around with a pout on their face, but that doesn’t mean they aren’t pouting. Pouting is when we are having an internal pity party because we haven’t gotten what we wanted, things haven’t gone the way we’d hoped they might, we heard something we didn’t want to hear or disagree with, or we have to work on something when we would rather be doing something else.So we pout.Some ExamplesWe are c
“OK!” you ask, “how can you get referrals if you don’
Many pioneers of lean manufacturing or JIT traveled to USA to study the Henry Ford’s line assembly system. They studied the manufacturing system which made Henry Ford one of the richest of the planet. They studied the pluses and minuses of the system.But, many Japanese manufacturers were more interested in supermarkets than Ford’s system. Sounds bad? It is true though. Lean manufacturing pioneers thought about the possibility of using the super market concepts in the manufacturing process that they are going to develop. It might not be possible to say lean manufacturing is born on the supermarket concept. But JIT operates more or less similar to the concepts of the super markets.A supermarket never keeps large stocks in them. They will keep only the shelf full and when the goods are being removed from the customer, it will be detec
“OK!” you ask, “how can you get referrals if you don’t ask for them?” It’s simple! Just use, or develop, a referral system (or systems) that do it for you.
Here are some innovative systems for getting referrals without asking.
Complementary Businesses Referral System For almost every business, including yours, there are a number of professionals, people or businesses which sell or provide products or service that complement, but do not compete with yours. For example, if you own a ladies’ dress boutique, your list will likely comprise shoe stores, beauty salons, weight loss centers, fitness clubs, perhaps even jewelry stores.
Using the phone book or Yellow Pages, make a list of these people and businesses Now create a referral program that pays referral fees for people that are sent to you by your referral partners.
As an alternative, offer to joint venture by referring one of your customers to them for each one of theirs they refer to you.
You can make this system more effective, you can personalize or customize the coupons, tickets, or cards that the referred customers brings with them to your business. This makes it look more professional and also simplifies the process of tracking and p
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