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Casual Articles - Marketing Communications - Design and Style Basics
As the name suggests a Metal Detector is a kind of instrument, which is used to detect metal with the help of electromagnetic induction. It helps in the detection of land mines, weapons like knives or guns at airports, in treasure hunting or in archeology. It can also be helpful in detecting foreign bodies in food. Construction industries find it useful in detecting steel reinforcing bars present in concretes, pipes, or wires in walls and floors. It can sense any electrically conductive piece of metal. Metal detectors came into being around the end of the 19th century.Metal detectors have many applications. In archeology metal detectors are of good help. But in some countries like France and
Choosing the right font can be daunting… particularly given the sheer number of choices. However, let the following general tips guide you:
1.“Sans Serif” fonts are easier to read because they leave more “white space”.
Tip:
Serif: little decorative “doolollies” (adornments, flourishes) on the ends of the characters
Sans: Means “without”
Some popular “sans serif” typefaces are: Gautami, Microsoft Sans Serif, and Arial. I also like Verdana.
2.For a more traditional look you’ll want to consider using “serif” typefaces such as Times New Roman, Century Schoolbook, and Garamond.
3.While it’s okay to vary font styles within a piece, try not to use more than two. Also, if you decide to try
Defusing difficult or angry customers calmly and assertively benefits the company, the customer, and the service representative. Managing any difficult situation requires clear communication and intention. You improve with practice. And the rewards – both in terms of personal and bottom line profit are great. The key lies in your ability to manage yourself so that you can manage and support the customer. Take charge of you. Remember to breathe, smile, and connect with your higher motives. You cannot change the customer's reactions, but you can manage your response to them.Focus on the bigger picture instead of getting stuck on the issue. What's really importa
Before beginning the designing process, it’s a good idea to outline your key message points. Understanding what you want your audience to hear or see first will guide content placement, size, color, etc.
Reflect your Prospects’ and Company’s Personality
It’s important to know your target market in the minutest detail… their wants, problems, needs, and interests. Your communication pieces, therefore, should reflect your understanding of your prospects’ personalities.
This can be accomplished in many ways such as choosing the right paper (size, weight, color), fonts (for example formal fonts for wedding invitations; ‘childlike’ fonts for a day care center sign), size, and language (apt buzzwords). Traditionally, more upscale offers have uncluttered designs with plenty of white space while discount offers are just the opposite… you can fill them up with graphics and words.
Color
While excellent marketers understand that effective use of color is elusive, they follow a few fundamental rules.
As you probably expect, there is plenty of scientific research on all aspects of color… that is which ones are considered most attractive or eye-catching; what feelings certain colors inspire; or which colors are easiest to see. After sifting through the mounds of information the following tips were echoed repeatedly:
These four colors were symbols for the following:
• Red: action, emphasis, recall, excitement
• Yellow: happiness, sunshine, attention-getting
• Green: reassurance, security, stability
• Blue: order, tranquility, coolness, relaxation
Use these findings to guide your choices… for instance, dentists should consider painting their walls a lovely shade of blue! Also, test your own color instincts, and those of friends and family, to find out what works best for you
A “quick printer” conducted a recent study in Cleveland, Ohio. He tested different color reply cards (identical wording and offers) for his in-house mailers. Surprisingly, the pink postcards resulted in the highest response rates!
Artwork and Graphics
Visual images are simple, yet widely effective ways to communicate a lot. Trite phrases such as “a picture is worth a thousand words” are certainly overused because they continue to “ring true”.
Your artwork will help you:
• Tell a compelling and appealing story
• Symbolize your company’s values and culture
• Evoke important feelings
• Explain your product/service
• Itemize key points
Thus, visually pleasing communication is important and can increase your chances of capturing your prospects’ attention. Here are some tips for ensuring that it does:
1.Take your time while creating or choosing your artwork. If it’s rushed… it shows. Great photography and graphics are affordable and easy to find on the internet. Check out these three: www.indextock.com; www.corbis.com, and www.fotosearch.com.
2.Make sure your artwork is compatible with your company’s and target market’s personality
3.Do not create an ad where your artwork overpowers your content, headline, product, etc. Yes, it should be noticeable and “tell your story”… not be “the story”
4.Your artwork should increase the odds that your message will be notices, even to casual readers or viewers.
5.Don’t waste money investing in unnecessary, and often distracting, “pizzazz” – you know, graphics that flash, move around, dance, etc. They increase costs substantially and result in negligible or negative reactions.
6.Find ways to reuse photos, illustrations, testimonials, and blowups again. This will save you money and if they continue to work, why change?
Fonts and Typefaces
What exactly is a “font”? Simply put it is the specific traits (size, intensity, and typeface) for letters, numbers and symbols (that is, characters). “Typeface” is a subset of font and refers only to a character’s design (e.g. Times New Roman, Helvetica, Verdana). The right font will make your copy easier to read, create harmony with your artwork and graphics, and be reflect your company’s and target market’s personalities.
Choosing the right font can be daunting… particularly given the sheer number of choices. However, let the following general tips guide you:
1.“Sans Serif” fonts are easier to read because they leave more “white space”.
Tip:
Serif: little decorative “doolollies” (adornments, flourishes) on the ends of the characters
Sans: Means “without”
Some popular “sans serif” typefaces are: Gautami, Microsoft Sans Serif, and Arial. I also like Verdana.
2.For a more traditional look you’ll want to consider using “serif” typefaces such as Times New Roman, Century Schoolbook, and Garamond.
3.While it’s okay to vary font styles within a piece, try not to use more than two. Also, if you decide to try
Interviewing for a new job, or a promotion, can be a stressful situation. However, Preparation is the KEY! When preparing for that all important interview, take time to reflect upon your career experiences; and look for at least five good examples of your accomplishments and challenges--we will call them "bragging points".Make a list of these "bragging points", and then write a short summary about each situation. Become very familiar with these situations and their details, because they will help you identify certain skill sets (i.e. creativity, leadership, motivation, negotiation, etc.) used in these situations.The purpose of this exercise is to first help you remember your accompl
As you probably expect, there is plenty of scientific research on all aspects of color… that is which ones are considered most attractive or eye-catching; what feelings certain colors inspire; or which colors are easiest to see. After sifting through the mounds of information the following tips were echoed repeatedly:
These four colors were symbols for the following:
• Red: action, emphasis, recall, excitement
• Yellow: happiness, sunshine, attention-getting
• Green: reassurance, security, stability
• Blue: order, tranquility, coolness, relaxation
Use these findings to guide your choices… for instance, dentists should consider painting their walls a lovely shade of blue! Also, test your own color instincts, and those of friends and family, to find out what works best for you
A “quick printer” conducted a recent study in Cleveland, Ohio. He tested different color reply cards (identical wording and offers) for his in-house mailers. Surprisingly, the pink postcards resulted in the highest response rates!
Artwork and Graphics
Visual images are simple, yet widely effective ways to communicate a lot. Trite phrases such as “a picture is worth a thousand words” are certainly overused because they continue to “ring true”.
Your artwork will help you:
• Tell a compelling and appealing story
• Symbolize your company’s values and culture
• Evoke important feelings
• Explain your product/service
• Itemize key points
Thus, visually pleasing communication is important and can increase your chances of capturing your prospects’ attention. Here are some tips for ensuring that it does:
1.Take your time while creating or choosing your artwork. If it’s rushed… it shows. Great photography and graphics are affordable and easy to find on the internet. Check out these three: www.indextock.com; www.corbis.com, and www.fotosearch.com.
2.Make sure your artwork is compatible with your company’s and target market’s personality
3.Do not create an ad where your artwork overpowers your content, headline, product, etc. Yes, it should be noticeable and “tell your story”… not be “the story”
4.Your artwork should increase the odds that your message will be notices, even to casual readers or viewers.
5.Don’t waste money investing in unnecessary, and often distracting, “pizzazz” – you know, graphics that flash, move around, dance, etc. They increase costs substantially and result in negligible or negative reactions.
6.Find ways to reuse photos, illustrations, testimonials, and blowups again. This will save you money and if they continue to work, why change?
Fonts and Typefaces
What exactly is a “font”? Simply put it is the specific traits (size, intensity, and typeface) for letters, numbers and symbols (that is, characters). “Typeface” is a subset of font and refers only to a character’s design (e.g. Times New Roman, Helvetica, Verdana). The right font will make your copy easier to read, create harmony with your artwork and graphics, and be reflect your company’s and target market’s personalities.
Choosing the right font can be daunting… particularly given the sheer number of choices. However, let the following general tips guide you:
1.“Sans Serif” fonts are easier to read because they leave more “white space”.
Tip:
Serif: little decorative “doolollies” (adornments, flourishes) on the ends of the characters
Sans: Means “without”
Some popular “sans serif” typefaces are: Gautami, Microsoft Sans Serif, and Arial. I also like Verdana.
2.For a more traditional look you’ll want to consider using “serif” typefaces such as Times New Roman, Century Schoolbook, and Garamond.
3.While it’s okay to vary font styles within a piece, try not to use more than two. Also, if you decide to try
An employee should have no reasonable expectation of privacy while using the computer system at work. According to the 2005 Electronic Monitoring & Surveillance Survey conducted by the American Management Association (AMA) and The ePolicy Institute, 76% of the companies surveyed monitor workers’ web site connections. Many companies use special software to block connections to inappropriate sites. In the latest survey 65% of companies reported blocking some sites. This is a 27% increase since 2001.The greatest concern for most employers is lost productivity. Certainly a worker who spends an average of over two hours on adult web sites could find a more productive use for his time. A close s
Artwork and Graphics
Visual images are simple, yet widely effective ways to communicate a lot. Trite phrases such as “a picture is worth a thousand words” are certainly overused because they continue to “ring true”.
Your artwork will help you:
• Tell a compelling and appealing story
• Symbolize your company’s values and culture
• Evoke important feelings
• Explain your product/service
• Itemize key points
Thus, visually pleasing communication is important and can increase your chances of capturing your prospects’ attention. Here are some tips for ensuring that it does:
1.Take your time while creating or choosing your artwork. If it’s rushed… it shows. Great photography and graphics are affordable and easy to find on the internet. Check out these three: www.indextock.com; www.corbis.com, and www.fotosearch.com.
2.Make sure your artwork is compatible with your company’s and target market’s personality
3.Do not create an ad where your artwork overpowers your content, headline, product, etc. Yes, it should be noticeable and “tell your story”… not be “the story”
4.Your artwork should increase the odds that your message will be notices, even to casual readers or viewers.
5.Don’t waste money investing in unnecessary, and often distracting, “pizzazz” – you know, graphics that flash, move around, dance, etc. They increase costs substantially and result in negligible or negative reactions.
6.Find ways to reuse photos, illustrations, testimonials, and blowups again. This will save you money and if they continue to work, why change?
Fonts and Typefaces
What exactly is a “font”? Simply put it is the specific traits (size, intensity, and typeface) for letters, numbers and symbols (that is, characters). “Typeface” is a subset of font and refers only to a character’s design (e.g. Times New Roman, Helvetica, Verdana). The right font will make your copy easier to read, create harmony with your artwork and graphics, and be reflect your company’s and target market’s personalities.
Choosing the right font can be daunting… particularly given the sheer number of choices. However, let the following general tips guide you:
1.“Sans Serif” fonts are easier to read because they leave more “white space”.
Tip:
Serif: little decorative “doolollies” (adornments, flourishes) on the ends of the characters
Sans: Means “without”
Some popular “sans serif” typefaces are: Gautami, Microsoft Sans Serif, and Arial. I also like Verdana.
2.For a more traditional look you’ll want to consider using “serif” typefaces such as Times New Roman, Century Schoolbook, and Garamond.
3.While it’s okay to vary font styles within a piece, try not to use more than two. Also, if you decide to try
Most people today live on credit. Average incomes have risen 72% over the past decade, and yet personal debt is up 123%. Unbelievably, interest rates on deposits are at a 40-year low...but interest rates on credit cards is an astronomical 18-27%. It’s no wonder the average person falls into a never-ending trap of debt. In fact, the average person will never get out of debt.If you find yourself caught in that vicious cycle, It’s Time For A Change.In the past I have done an entire training program on this subject titled “Straight talk to Network Marketers regarding Wealth” I obviously can’t discuss the entire training here, but let me share with you a few of the highlights. Unt
2.Make sure your artwork is compatible with your company’s and target market’s personality
3.Do not create an ad where your artwork overpowers your content, headline, product, etc. Yes, it should be noticeable and “tell your story”… not be “the story”
4.Your artwork should increase the odds that your message will be notices, even to casual readers or viewers.
5.Don’t waste money investing in unnecessary, and often distracting, “pizzazz” – you know, graphics that flash, move around, dance, etc. They increase costs substantially and result in negligible or negative reactions.
6.Find ways to reuse photos, illustrations, testimonials, and blowups again. This will save you money and if they continue to work, why change?
Fonts and Typefaces
What exactly is a “font”? Simply put it is the specific traits (size, intensity, and typeface) for letters, numbers and symbols (that is, characters). “Typeface” is a subset of font and refers only to a character’s design (e.g. Times New Roman, Helvetica, Verdana). The right font will make your copy easier to read, create harmony with your artwork and graphics, and be reflect your company’s and target market’s personalities.
Choosing the right font can be daunting… particularly given the sheer number of choices. However, let the following general tips guide you:
1.“Sans Serif” fonts are easier to read because they leave more “white space”.
Tip:
Serif: little decorative “doolollies” (adornments, flourishes) on the ends of the characters
Sans: Means “without”
Some popular “sans serif” typefaces are: Gautami, Microsoft Sans Serif, and Arial. I also like Verdana.
2.For a more traditional look you’ll want to consider using “serif” typefaces such as Times New Roman, Century Schoolbook, and Garamond.
3.While it’s okay to vary font styles within a piece, try not to use more than two. Also, if you decide to try
NEWS FLASH: Government Grant scams are running rampant all over the United States. But you must understand that the government is NOT in the business of giving away free money for the sake of giving away money. Contrary to what a lot people are led to believe, "free grants" do not exist -- at least, not in the way we might believe. Like most con artists, the free-money hucksters take a grain of truth and distort it.No government group or charitable organization is going to give you money without asking themselves, "What's in it for me?" In addition, the American people would never stand for the government setting individuals up in business at no cost -- and all at taxpayer risk.A gra
Choosing the right font can be daunting… particularly given the sheer number of choices. However, let the following general tips guide you:
1.“Sans Serif” fonts are easier to read because they leave more “white space”.
Tip:
Serif: little decorative “doolollies” (adornments, flourishes) on the ends of the characters
Sans: Means “without”
Some popular “sans serif” typefaces are: Gautami, Microsoft Sans Serif, and Arial. I also like Verdana.
2.For a more traditional look you’ll want to consider using “serif” typefaces such as Times New Roman, Century Schoolbook, and Garamond.
3.While it’s okay to vary font styles within a piece, try not to use more than two. Also, if you decide to try different fonts mix choose one of each – sans serif and serif. The contrast will result in an “eye pop”.
4.When choosing size, italics, and bolds keep readability in mind. This doesn’t have to be a major pain in the neck! Look in your own magazines, newspapers, and direct mail… copy styles that you find appealing, easy-to-read and in keeping with your company’s tone and feel.
AVOID:
- Reverse Type… while it works well for eye-catching headlines, it’s harder to read and tough on the eyes. Use sparingly…
- Overdoing italics, underlining and capitalization… it looks unprofessional.
- Fonts that look typeset (making them fuzzy). They should be clean and crisp.
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