Casual Articles - Business

Planning for Every Emergency
Accidents happen! But even minor mishaps can be major catastrophes for small business owners. Every year, thousands of companies are unprepared for the interruption caused by a minor fire, flood, and burglary or computer meltdown.According to a recent NFIB National Small Business Poll, man-made disasters affect 10% of small busi

ll simplify her life while being easy to use. Ease of use ranks high among female-friendly attributes along with simplicity of instructions. Keep away from engineering benefits driven statements. She doesn't really care how the product works as long as it works effectively and every time.

What about the size of the package? Products in general are evolving to smaller sizes. Our lifestyle mandates that pr

Romania on the Rise: Investing in Eastern Europe
"Moscow aside, if you look at central and eastern Europe, Bucharest is probably the biggest and most interesting opportunity for property investors right now," says Edit Vesser, corporate director for CB Richard Ellis in Bucharest in an article recently published by the esteemed Irish Times.In February 2005, I first alerted reade

Women make or influence 85% of the purchasing decisions in today's marketplace. Consumer goods companies are finally waking up to that fact. Unfortunately, just taking the man off the box and replacing it with a woman is not the answer. Nor is it to use pink or other traditionally feminine colors for the packaging.

So what product packaging appeals to women? What will entice her to pick your product off the shelf? What siren screams, "Buy me" as she walks down the aisle? The answers are different than you might think.

First, you need to connect with her on an intrinsic level. Do you understand why she is making the purchase? Alternatively, you need to know where she will be shopping. One thing is for sure, she will be in a hurry. Today's women are over worked, time crunched, and busy multi-tasking. How are you going to help her make an informed purchasing decision?

When she comes to buy, she will dedicate about 2.6 seconds to the decision. (70% of purchases are in store, instantaneous decisions). So what will make her pick your product off the shelf?

We all know color is a big influencer when it comes to making a product purchasing decision. However, what color will appeal to her? Besides its success in the well-established "Think Pink" campaign for breast cancer, pink is one of the least preferred colors in product packaging. Blue ranks as women's the number one choice followed closely by red.

Does your packaging clearly illustrate the benefits driven product statement? Remember, she is in a hurry. Your package should scream the product's benefits. Convince her quickly that your product will simplify her life while being easy to use. Ease of use ranks high among female-friendly attributes along with simplicity of instructions. Keep away from engineering benefits driven statements. She doesn't really care how the product works as long as it works effectively and every time.

What about the size of the package? Products in general are evolving to smaller sizes. Our lifestyle mandates that pro

HR Manager
How do Human Resource managers work? What are their responsibilities and what does their typical working day looks like? In this article we will talk about what it takes to be an effective human resource manager.Kim describes her typical day as well, not typical at all, every day is different. She says her job is very seasonal.

the shelf? What siren screams, "Buy me" as she walks down the aisle? The answers are different than you might think.

When she comes to buy, she will dedicate about 2.6 seconds to the decision. (70% of purchases are in store, instantaneous decisions). So what will make her pick your product off the shelf?

What about the size of the package? Products in general are evolving to smaller sizes. Our lifestyle mandates that pr

Being a Private Investigator in California
Richard loved to watch the cop shows and read books of sleuths. At a young age, this person wanted to become a police officer so this dream was fulfilled after graduating from high school.This person was first assigned to patrol the streets in downtown Los Angeles. After years of serving in traffic, Richard requested for a transf

you going to help her make an informed purchasing decision?

When she comes to buy, she will dedicate about 2.6 seconds to the decision. (70% of purchases are in store, instantaneous decisions). So what will make her pick your product off the shelf?

What about the size of the package? Products in general are evolving to smaller sizes. Our lifestyle mandates that pr

Promotional Products for Word of Mouth Marketing
Promotional Products for Word of Mouth MarketingIn a time when we are all barraged with banner ads on the Internet, and advertising everywhere else we go -- word of mouth marketing has never been more important. One of the easiest ways to take advantage of word of mouth marketing is simply by showing your appreci

uccess in the well-established "Think Pink" campaign for breast cancer, pink is one of the least preferred colors in product packaging. Blue ranks as women's the number one choice followed closely by red.

What about the size of the package? Products in general are evolving to smaller sizes. Our lifestyle mandates that pr

Answering Services Help Make Customer Care a Top Priority
The personal touch is often overlooked in this fast-paced computerized society. It seems there's just never enough time in a day to do everything that needs to be done and return every phone call that comes into a business. But, the most successful businesses know customer service must be a top priority. A 24-hour answering service can

What about the size of the package? Products in general are evolving to smaller sizes. Our lifestyle mandates that products are easily consumed in a short period or that they are easily handled and storable. She will pay a premium for it too if you can convince her it's worth it.

As you design product packaging to target purchasing's number one decision maker, stay true to ways to make her life easier, simplified, and more efficient.

For more insights on how to package products she will buy, don't miss the Packaging Diva @ the IIR Annual Marketing to Women Conference.

For more details, email JoAnn Hines the Packaging Diva at packagingdiva@aol.com or visit http://www.iir-ny.com/women/index.cfm/Link=9/goSection=1

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/29098/casualarticles-If-You-Package-It-Will-She-Buy.html">If You Package It, Will She Buy?</a>

BB link (for phorums):
[url=http://www.casualarticles.com/article/29098/casualarticles-If-You-Package-It-Will-She-Buy.html]If You Package It, Will She Buy?[/url]

Have you ever wanted to tear your hair out over revisions to a complex document or proposal? An article describing a foolproof way to manage complex documents or proposals.

A corporate or company logo plays an important role in projecting its image to the people. As a result, it is very important to evaluate whether your company logo depicts the right image or not.

Sometimes just the idea of making a change is scary and when you feel overwhelmed it is easy to forget all of the little pieces that could actually make this possible. Fear creates doubt and it clouds your vision so much that you can't see what you have done and even more importantly what you are capable of. Completing an inventory will help you get clear on the state of your life right now and what you need to do to get it where you want to be.

Tags

Links

Casual Articles - If You Package It, Will She Buy?

Related Articles: