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Casual Articles - Why Having A Niche Automatically Boosts Your Credibility
A criminal check is a part of the background check done for pre-employment screening. A criminal background check has become an inexpensive way of legally obtaining details about a person. The details of the person can even be provided to the companies through their websites online and the results would be produced as soon as possible depending on the extent of the background check required.A criminal check can be done by investigating the criminal history of the person that would be recorded in the criminal record manuals of th
So ditch the shopping list right now - you can't be the best at everything - and even if you are no-one will believe you. Choose to be the best (or look the
Link cloaking is where search engines are given different pages to index than are available to web surfers. Server software detects that a search engine is visiting a particular web page and shows the search engine spider different text and keywords to what would be normally seen.Many so-called, Black Hat SEO companies use link cloaking to give their clients a competitive advantage when it comes to search engine rankings.As part of my SEO education and experimentation I purchased some link cloaking software. I have insta
Want to know why nearly every coach or consultant out there will always struggle?
...if you're one of them then you're not going to like this one little bit...
It's a lack of CREDIBILITY
BUT before you hit the DELETE key just bear with me...
This lack of CREDIBILITY has a cause...
lack of FOCUS.
If I have a particular thing I'd like to improve in my life or business, wrongly or rightly, I will seek out and trust the advice of a SPECIALIST over a GENERALIST any day of the week.
And that's the problem - LIFE, MARKETING and BUSINESS - is just too general.
If you want to become truly attractive and have CREDIBILITY you need to stand for something. If you're a generic life coach then know this. People want to be able to turn to someone for a SPECIFIC area of LIFE - this could be relationships, health, wealth etc.
The same is true if you're a generic business or marketing consultant. People want to find the person who can help them with a SPECIFIC challenge unique to their BUSINESS. You could choose a niche based on a situation - say Legalised Tax Dodging, Setting Up Automated Business Systems, Getting People Working Harder, Cutting Marketing Costs etc. or you could focus on a particular business-type such as - Solo Business Owners, Entrepreneurs, Manufacturing Companies, Coaches, Speakers etc.
So ditch the shopping list right now - you can't be the best at everything - and even if you are no-one will believe you. Choose to be the best (or look the
Imagine you have just been asked to give a highly complex presentation to the Board of Directors. One of the biggest mistakes you can make at this point is to start thinking about what you will say. Instead focus on planning.So how might start the planning? Here is a simple but effective 7 step process.Step 1: Develop ObjectivesBefore you do anything get clear on your objectives for the presentation. Possible objectives might be:• To inform the Board of the current financial position and future forecaste bit...
It's a lack of CREDIBILITY
BUT before you hit the DELETE key just bear with me...
This lack of CREDIBILITY has a cause...
lack of FOCUS.
If I have a particular thing I'd like to improve in my life or business, wrongly or rightly, I will seek out and trust the advice of a SPECIALIST over a GENERALIST any day of the week.
And that's the problem - LIFE, MARKETING and BUSINESS - is just too general.
If you want to become truly attractive and have CREDIBILITY you need to stand for something. If you're a generic life coach then know this. People want to be able to turn to someone for a SPECIFIC area of LIFE - this could be relationships, health, wealth etc.
The same is true if you're a generic business or marketing consultant. People want to find the person who can help them with a SPECIFIC challenge unique to their BUSINESS. You could choose a niche based on a situation - say Legalised Tax Dodging, Setting Up Automated Business Systems, Getting People Working Harder, Cutting Marketing Costs etc. or you could focus on a particular business-type such as - Solo Business Owners, Entrepreneurs, Manufacturing Companies, Coaches, Speakers etc.
So ditch the shopping list right now - you can't be the best at everything - and even if you are no-one will believe you. Choose to be the best (or look the
When Keisha Case decided it was time to go back to work and join the legion of working mothers, it wasn’t whether or not to return that was the tough decision – it was what to do.“My decision to get back in the workplace was mostly financial but when I look back I realize it had much to do with my education, too,” said Keisha, a working mother of one and former globe-trotting student and educator. “I wanted to be able to contribute to our family income but still stay at home during the day with my son. Some of my sugges
And that's the problem - LIFE, MARKETING and BUSINESS - is just too general.
If you want to become truly attractive and have CREDIBILITY you need to stand for something. If you're a generic life coach then know this. People want to be able to turn to someone for a SPECIFIC area of LIFE - this could be relationships, health, wealth etc.
The same is true if you're a generic business or marketing consultant. People want to find the person who can help them with a SPECIFIC challenge unique to their BUSINESS. You could choose a niche based on a situation - say Legalised Tax Dodging, Setting Up Automated Business Systems, Getting People Working Harder, Cutting Marketing Costs etc. or you could focus on a particular business-type such as - Solo Business Owners, Entrepreneurs, Manufacturing Companies, Coaches, Speakers etc.
So ditch the shopping list right now - you can't be the best at everything - and even if you are no-one will believe you. Choose to be the best (or look the
At one time or another, all of us have been aggravated by bad customer service. The complaints are familiar: the dry cleaner who refuses to accept responsibility for staining your shirt; the salesperson who talks to a friend on the phone while handling your transaction; the hotel clerk who treats you like a trespasser instead of a guest.The list goes on. And it happens all the time. Poor customer service is so rampant in this country that we’ve come to expect it.Maybe that explains why most disgruntled customers don’t bot
The same is true if you're a generic business or marketing consultant. People want to find the person who can help them with a SPECIFIC challenge unique to their BUSINESS. You could choose a niche based on a situation - say Legalised Tax Dodging, Setting Up Automated Business Systems, Getting People Working Harder, Cutting Marketing Costs etc. or you could focus on a particular business-type such as - Solo Business Owners, Entrepreneurs, Manufacturing Companies, Coaches, Speakers etc.
So ditch the shopping list right now - you can't be the best at everything - and even if you are no-one will believe you. Choose to be the best (or look the
In my recent interview with Buzz Media’s Elizabeth Pereira and Fritz Chaleff, we discussed the basics of these not-so-basic approaches. Read on for how to get lots of attention for your story, using these wise investments of your time and money.Kelly: When should people consider PR in their marketing efforts?Elizabeth: PR should be included in every marketing plan you develop…from the very beginning of a new product being launched or a policy coming out. Use it heavily in the beginning to establish a brand, then level out
So ditch the shopping list right now - you can't be the best at everything - and even if you are no-one will believe you. Choose to be the best (or look the best) at ONE thing. Because as soon as you focus, your CREDIBILITY will skyrocket. You'll have instant ATTRACTION just by getting clear about who you are, what you do and who you do it for.
Let me introduce Mollie McDonald
She has a fun, rewarding job and makes all the money she needs. She gets to add value and improve people's lives every day. She loves her job and I'd hazard a guess that she gets as much, if not more, satisfaction than any Life Coach does from her work.
And yes... she gets to coach, cajole, support and work with inspired clients who want to make a change in exactly the same manner.
Is she doing anything drastically different to all the Life Coaches who are struggling? I know she's not!
But she has done ONE thing differently. She's tapped into a profitable niche and provided a solution to a genuine gap in a considerably HUGE marketplace. In fact 90% of New Year's Resolutions lead into this one niche perfectly.
Mollie is a slimming coach. She reveals how she does it here... http://www.bookshaker.com/product_info.php?products_id=60
Finally, 4 top tips for finding your niche...
1. "Me Too" businesses are never in as high demand as unique specialists
2. Would you trust your GP (General Doctor) to do brain surgery or would you prefer to be in the hands of a brain specialist?
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