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Casual Articles - Your Marketing Materials: What to Include and What to Leave Out
When you start out a home based business it’s a common mistake to start off advertising your website. If you have a website with lots of things for sale on it you'll probably just end up confusing your potential customer. They may or may not be a
This information will be specific to YOUR service and YOUR target market.
Obviously all the above applies to marketing pieces whose purpose is to generate leads. It's a whole different matter if your purpose is
“Thank you for calling XYZ Company. Your call is important to us but not important enough for us to answer it. Please hold for eternity or leave a message and a representative will contact you as soon as it is convenient for us.”If you’ve ever use
So, how do you decide what to include and what to leave out? Here are two important guidelines to get you started.
First: Your target market
All your materials need to be geared to your target market.
What are their pains and problems, hopes and dreams? That's what you need to talk about. They have to be convinced that you understand what makes them tick (and what they need to tick even better!), and that you have a solution to their problems. For your purposes, that's all they want to know. Before I ever put a word on paper I spend a lot of time researching my client's target market and figuring out how to hit their hot buttons.
Second: What do they need to know in order to be convinced to hire you?
People don't need to know everything you do. For example, you may know me as a copywriter and marketing consultant. But did you know that I'm also a business coach? OK, so some of you did! But for those who didn't, I usually don't tell you that when I'm talking to you about my writing services. It's just not relevant to you when you're worried about the quality of your brochure, wondering how on earth to put an informational booklet together or sweating over the right wording for a sales letter.
Resist the temptation to include details about every aspect of your business. Keep your material focused only on what's relevant to the problems of your target market and the solutions you can offer.
This information will be specific to YOUR service and YOUR target market.
Obviously all the above applies to marketing pieces whose purpose is to generate leads. It's a whole different matter if your purpose is
The opportunity for a graphic designer to express creativity in a unique prosperous way has been discovered! Hand painted window ads is an untapped avenue of expression and requires no artist talent to implement. It has been proven that graphic designers
First: Your target market
All your materials need to be geared to your target market.
What are their pains and problems, hopes and dreams? That's what you need to talk about. They have to be convinced that you understand what makes them tick (and what they need to tick even better!), and that you have a solution to their problems. For your purposes, that's all they want to know. Before I ever put a word on paper I spend a lot of time researching my client's target market and figuring out how to hit their hot buttons.
Second: What do they need to know in order to be convinced to hire you?
People don't need to know everything you do. For example, you may know me as a copywriter and marketing consultant. But did you know that I'm also a business coach? OK, so some of you did! But for those who didn't, I usually don't tell you that when I'm talking to you about my writing services. It's just not relevant to you when you're worried about the quality of your brochure, wondering how on earth to put an informational booklet together or sweating over the right wording for a sales letter.
Resist the temptation to include details about every aspect of your business. Keep your material focused only on what's relevant to the problems of your target market and the solutions you can offer.
This information will be specific to YOUR service and YOUR target market.
Obviously all the above applies to marketing pieces whose purpose is to generate leads. It's a whole different matter if your purpose is
At first glance, there’s no connection between Disney’s Winnie the Pooh and tradeshows. The same is true of Piglet, Tigger, and the rest of the gang. What could this cuddly group of childhood favorites possibly teach us about exhibiting?Surprisingly
Second: What do they need to know in order to be convinced to hire you?
People don't need to know everything you do. For example, you may know me as a copywriter and marketing consultant. But did you know that I'm also a business coach? OK, so some of you did! But for those who didn't, I usually don't tell you that when I'm talking to you about my writing services. It's just not relevant to you when you're worried about the quality of your brochure, wondering how on earth to put an informational booklet together or sweating over the right wording for a sales letter.
Resist the temptation to include details about every aspect of your business. Keep your material focused only on what's relevant to the problems of your target market and the solutions you can offer.
This information will be specific to YOUR service and YOUR target market.
Obviously all the above applies to marketing pieces whose purpose is to generate leads. It's a whole different matter if your purpose is
Is it possible to design the Perfect Civilization and then franchising it World Wide; calling it the World Franchise System? Could we do this by making our own civilization perfect and then using it as a model? SimCity on steroids if you will.Perfec
Resist the temptation to include details about every aspect of your business. Keep your material focused only on what's relevant to the problems of your target market and the solutions you can offer.
This information will be specific to YOUR service and YOUR target market.
Obviously all the above applies to marketing pieces whose purpose is to generate leads. It's a whole different matter if your purpose is
Around 80% of all internet traffic passes through at least one Google page en-route to finding what they’re looking for online. This treasure trove of potential clients, all searching for a specific product or service, makes pay per click advertising the b
This information will be specific to YOUR service and YOUR target market.
Obviously all the above applies to marketing pieces whose purpose is to generate leads. It's a whole different matter if your purpose is to dispense information or to educate.
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