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  • Casual Articles - Micropersuasion - Get The Biggest Bang For Your Small Business Marketing Buck

    Temporary Employment - How to Survive
    Fresh out of college with my Liberal Arts degree, with a concentration in English, it is not surprising that I had trouble finding employment. I soon turned to a temporary placement agency and became a “temp.” I had 6 assignments in one year before I found a permanent position on my own. It can be tough being a temporary employ
    businesses don't get a lot of action from people that are more than a 10 minute drive away. There are certainly exceptions, but imagine if that local gym sc
    Have You Ever Felt There Was Always Too Much Month Left Over At The End Of The Money? Stuart Goldsmi
    Do people choose to be wealthy or poor? Do you have the power to change your financial state for the better with a positive attitude?Hey, Carrie Castro here. I heard about this amazing new product called The Midas Method System that will show you the step-by-step process on how to achieve all your financial goals with th
    "How the heck can my little local gym afford to buy an ad on TV?" I got this question yesterday from a nice lady that works for a web development company. The answer is that new technology allows most cable providers to place commercials into specific zip codes. Because the ad isn't going out to wider audience, it's less expensive - and affordable for many small businesses.

    This is the beginning of micro-persuasion. Putting your marketing message in front of smaller, not larger audiences. But isn't bigger better? Well no, not always.

    Think of that local gym. Marketing convention tells us that most local businesses don't get a lot of action from people that are more than a 10 minute drive away. There are certainly exceptions, but imagine if that local gym scr

    Payday Loans Pro's and Con's
    Payday Loans, often referred to as cash advance loans, are amounts lent by specialized lenders to borrowers until the next pay day. Typically, payday loans are extended for amounts that are less than $1,000. The loan is extended to the borrower against the personal check of the borrower that is placed with the lender until the
    The answer is that new technology allows most cable providers to place commercials into specific zip codes. Because the ad isn't going out to wider audience, it's less expensive - and affordable for many small businesses.

    This is the beginning of micro-persuasion. Putting your marketing message in front of smaller, not larger audiences. But isn't bigger better? Well no, not always.

    Think of that local gym. Marketing convention tells us that most local businesses don't get a lot of action from people that are more than a 10 minute drive away. There are certainly exceptions, but imagine if that local gym sc

    How To Answer Employee Surveys
    It's not only customer service that businesses are concerned about. Everyone knows that a business is only as good as its employees. Clearly, hiring good employees is the key to a good business. Of course, hiring them is a different matter from keeping them, and a more crucial one at that. So don't be surprised if a notice or m
    , it's less expensive - and affordable for many small businesses.

    This is the beginning of micro-persuasion. Putting your marketing message in front of smaller, not larger audiences. But isn't bigger better? Well no, not always.

    Think of that local gym. Marketing convention tells us that most local businesses don't get a lot of action from people that are more than a 10 minute drive away. There are certainly exceptions, but imagine if that local gym sc

    Doing What's Hard Gets Easier
    Andrew Barber-Starkey from Pro Coach International Inc. says, “What’s the only thing that gets smaller as you get closer to it? Your fears.” Often fears are precipitated by spending too much time thinking about them and not enough time dealing with them.Setting up a business means facing the unknown every day. Your skil
    f smaller, not larger audiences. But isn't bigger better? Well no, not always.

    Think of that local gym. Marketing convention tells us that most local businesses don't get a lot of action from people that are more than a 10 minute drive away. There are certainly exceptions, but imagine if that local gym sc

    Why Don't You Have Ten Times as Many Clients? You Could!
    You know that hundreds, if not thousands, of people want and need your products and services. You're spending good money on advertising and mailings and you have a great looking website up, but you're still not getting all the clients you want or could handle. Why aren't more people responding to your marketing?The most
    businesses don't get a lot of action from people that are more than a 10 minute drive away. There are certainly exceptions, but imagine if that local gym scraped enough cash together to take out a national ad during the Superbowl. It would be a waste of money, because 99.9999999% of the people who saw it can't or won't become customers of that gym.

    Pay per click advertising, like those ads on the right hand side when you do Google searches, can be a great micro-persuasion tool. One of my coaching clients practices a very specialized type of law here in Massachusetts. It is illegal for him to practice law across state lines. I am helping him target his pay per click campaign so that only people in Massachusetts who need his services will click. It's estimated that

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