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Casual Articles - Do You Have a USP?
Many companies use a wide selection of marketing concepts to gain potential clients.• TV and radio campaigns • Posters • Websites • Magazine advertisementsAnd so on...A unique but highly rewarding marketing concept is the use of CD's which work as an advertising medium once p
Your
The agenda states an end time of 2:00 pm, and yet it is 2:10 and the guy is still droning on with only 52 more slides to go in his presentation!You are told that you will have 30 minutes to present and now you show up and find out your time has been cut to 20 minutes because the person before you went over ti
Sounds obvious, but think about it. Why should your customers buy from you and not someone else? You need a good reason; otherwise, your lack of one will indicate that you are merely jumping around shouting out “buy mine”, “buy mine” just like virtually everyone else out there (no wonder very few businesses ever make it to their 5th year).
Your U
Contemporary economic models present the typical consumer as deliberative and highly forward-looking, not subject to impulsive behavior. Shopping for a product or a service is seen as an information-gathering exercise in which the buyers look for the best possible deal for products and/or services they have decided
Sounds obvious, but think about it. Why should your customers buy from you and not someone else? You need a good reason; otherwise, your lack of one will indicate that you are merely jumping around shouting out “buy mine”, “buy mine” just like virtually everyone else out there (no wonder very few businesses ever make it to their 5th year).
Your
Think you have the speed, endurance, and know-how to fix what’s broken? Bet not. The smartest people in the world are those who can leave their ego at the door, and know when its wise to seek help.Since crashes are usually preventable, when is it a good time to seek professional assistance…before or
Your
An introduction to Injection Molding.Every plastic product you see needs to be shaped, and the most common method is Injection Molding. Most people using their computer to read this give no thought to how all those plastic parts were formed. Or how complex and expensive it is even to produce a ballpoint pen.
Your
Let’s imagine for a moment that you are in your middle thirties, an established businessman, and are looking to start a new company. What do you do? You write a business plan, pitch it to investors, get everything ready, announce a grand opening and ribbon cutting, and in that instant your business has begun.
Your USP should spell out exactly what your major benefit is. What will your product or service do for the prospect if he or she buys?
Think about all those Pizza jingles you hear advertised, those are USP’s.
Whatever you are selling, think of its best benefit. Turn that into a phrase and you will have your USP. If you can twist the phrase in a way that makes you appear different than your competitors that’s even better. Remember, you want t
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