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Casual Articles - What The Heck Is a Meme And Why Is It Important To Small Business Marketing?
How do you select staff for international assignments? It's an important question because, no matter how effective and successful your employees may be at home, they cannot be guaranteed the same performance in a different culture—unless, that is, they can demonstrate some key competencies. But beware, these may be quite different from the competencies they need to succeed in their own environment.To begin with they need to be receptive to the host culture
Here are 9 super-simple tips for making callers feel taken care of over the phone... Consider holding a 5-minute training session with your staff and share these 9 tips for making sure callers feel taken care of. 1. Smile -You can actually hear a smile through the telephone. When you smile, you sound friendly, interested, and helpful. You also make the customer feel that your sole intent is to be of service and people really can tell the dif
In the two or three weeks it was up many people stopped by and looked at the whiteboard and puzzled at it. It had a bit of a poetic meter and people would walk away muttering, "Irusha likes cake?"
What happened next was truly astounding. Irusha would be introduced to people at meetings and they would say, "I hear you like cake?" If someone in the building had a birthday they would always save a piece a cake for Irusha. Many times these are people who didn't know Irusha and had never seen what I wrote on the whiteboard. For the next few years this guy got a lot of cake. I may have a strange sense of humor, but so
Calculating Billable Hours Myth Vs. Reality We all know there are 52 weeks in a year and 40 working hours in a week. Therefore, we can bill 2080 hours per year, right. Wrong. Too often this is the trap that many new service businesses fall into. The first step in calculating your billable hours is to define a realistic working year. If you were employed elsewhere, you would expect or want at least two weeks vacation time, one week sick time, one we
In the two or three weeks it was up many people stopped by and looked at the whiteboard and puzzled at it. It had a bit of a poetic meter and people would walk away muttering, "Irusha likes cake?"
What happened next was truly astounding. Irusha would be introduced to people at meetings and they would say, "I hear you like cake?" If someone in the building had a birthday they would always save a piece a cake for Irusha. Many times these are people who didn't know Irusha and had never seen what I wrote on the whiteboard. For the next few years this guy got a lot of cake. I may have a strange sense of humor, but s
Brand Identity is simply the promise a company makes to its customers. It may be purely the function of a product, or it can be personality or values-oriented. Whatever it is, it’s something companies all over the world attempt to leverage as a way of strengthening their businesses.Why is Brand Identity important?A brand identity is important because it has the power to single-handedly set
What happened next was truly astounding. Irusha would be introduced to people at meetings and they would say, "I hear you like cake?" If someone in the building had a birthday they would always save a piece a cake for Irusha. Many times these are people who didn't know Irusha and had never seen what I wrote on the whiteboard. For the next few years this guy got a lot of cake. I may have a strange sense of humor, but s
Sifting through the CompetitionIn recent years, as the access to the Internet has increased significantly, the number of brick and mortar and e-commerce firms offering background checks has truly exploded. Fraud has existed for over 5,000 years, since the civizations of ancient Egypt and Mesopotamia, and it's been growing ever since.Most clients today find their background check or investigative firm via the Internet. This leads us to the ques
The goals of every media replication and packaging project are:Deliver your product to the end-user on time.Use the most cost effective options possible to achieve the project's business goals.Deliver a pristine, high quality final product to the end-user. The first step to achieving these goals is to establish a budget and timeline that meets all project requirements. The best way to ensure that timing and
"Irusha likes cake" is a meme. A what? A meme, pronounced MEEM, is a concept introduced in Richard Dawkins' 1967 book The Selfish Gene. It is basically a self-propagating unit of social imitation. It's something that people repeat and pass along. Concepts and behaviors can be memes.
Some more famous memes you might remember are advertising catch-phrases like "where's the beef?" and "plop plop fizz fizz". They are memes because their use spread way beyond their uses in commercials. How about "is that your final answer" from Who Wants to be a Millionaire? People imitate Donald Trump doing the cobra thing with his hand and saying, "you're fired."
Have you ever 'Googled' something, used a Kleenex, or made a Xerox. These are examples where bra
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