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Casual Articles - Why Problem Based Positioning Is A Psychological Magnet
The next time you visit your favorite store, take a moment to think about why you are going there. If you are like many, it is probably because of the way you are treated. You see, every time we enter into a customer service situation we have certain expectations. In each one of these experiences, one of three things usually happens. Your expectation is met; it is not met; or maybe it is exceeded. Companies that strive to exceed your expectations are the companies that keep their customers coming back. The late Sam Walton once had signs posted at the customer service counter to remind everybody: “Give the Customer More Than He Expects and He Will Continue to Come Back.” This is why it is vital that all your employees understand how important it is to keep meeting the
Are You Doing What Sally Did?
Sally is one heck of a real estate agent. Barely six months into real estate, and she’s already forging a red-hot path into the top ten salespeople in the country. While her talents and persuasive powers are formidable, there’s a little something that puts her head and shoulders above the rest of the crowd.
That Little Something Is A USP On Steroids! Are You Content With Your Business Card Marketing? Tips To Marketing Yourself With Business Cards
Are you content with the way that you use business cards to market your products or service?
Business cards are one of the most basic tools in your frugal marketing arsenal.
Here are some ways that you can market your business using your business cards.Mail your business cards to your contacts.
They may have lost your card or given it to someone.
This way they always have your info.
Make your business cards magnets.
Some people collect magnets.
This will give your business card a longer shelf life.
Pass them out everywhere you go. Pass them out at church, the grocery store, the barber shop, networking events, the airport, the hotel, leave them on bulletin boards. EVERYWHERE!You never know who is going to become a potential cl
Avis Is Only Number 2. So Why Go With Them?
Years ago, in the rental car market, Hertz was chugging along merrily, with Avis a distant second. With one Problem-Based USP, Avis closed the gap. Their catch phrase, We’re No.2, We Try Harder, ignited the minds of the target audience like a rampaging bush fire. They turned a liability into an asset.
Southwest Airlines took to the skies with a similar message. We’re Smaller Than Everyone Else, they told us, while gently explaining why their service was dramatically better, as a direct consequence of their size. They also turned a liability into an asset.
In 2001, Harley Davidson proudly boasted how their CEO was 38th on the waiting list for the company's then, new V-Rod motorcycle. And they took pains to describe how each Harley was lovingly rolled off the plant. The waiting period, which normally would be perceived to be a negative, was turned into a publicity coup that burned a stamp of quality and a uniqueness into the brains of every prospective Harley owner.
All of these companies took a cold, hard-nosed look at reality. The superlatives in their business had been taken. Instead they unearthed their USP, in what most people would consider a disadvantage of sorts.
Are You Doing What Sally Did?
Sally is one heck of a real estate agent. Barely six months into real estate, and she’s already forging a red-hot path into the top ten salespeople in the country. While her talents and persuasive powers are formidable, there’s a little something that puts her head and shoulders above the rest of the crowd.
That Little Something Is A USP On Steroids! Franchise Business Opportunities - What is the Role of a Franchise Broker?
If you are interested in buying a franchise business, it may behoove you to do so through a franchise broker. You should also consider utilizing the advice of a professional franchise consultant.So, What Exactly is a Franchise Broker?A franchise broker is simply someone who acts as a liaison between franchisors and franchisees. He gets the two parties together and has the sale of a franchise as his ultimate goal.Empirebb.com compares a franchise, or business broker to a real estate broker because, essentially, a business broker does the same thing. The only difference is that instead of selling houses, the franchise broker is selling businesses. He assists the seller in preparing the business for sale and also prepares and delivers necessary documents. Hting strategy ever!
Avis Is Only Number 2. So Why Go With Them?
Years ago, in the rental car market, Hertz was chugging along merrily, with Avis a distant second. With one Problem-Based USP, Avis closed the gap. Their catch phrase, We’re No.2, We Try Harder, ignited the minds of the target audience like a rampaging bush fire. They turned a liability into an asset.
Southwest Airlines took to the skies with a similar message. We’re Smaller Than Everyone Else, they told us, while gently explaining why their service was dramatically better, as a direct consequence of their size. They also turned a liability into an asset.
In 2001, Harley Davidson proudly boasted how their CEO was 38th on the waiting list for the company's then, new V-Rod motorcycle. And they took pains to describe how each Harley was lovingly rolled off the plant. The waiting period, which normally would be perceived to be a negative, was turned into a publicity coup that burned a stamp of quality and a uniqueness into the brains of every prospective Harley owner.
All of these companies took a cold, hard-nosed look at reality. The superlatives in their business had been taken. Instead they unearthed their USP, in what most people would consider a disadvantage of sorts.
Are You Doing What Sally Did?
Sally is one heck of a real estate agent. Barely six months into real estate, and she’s already forging a red-hot path into the top ten salespeople in the country. While her talents and persuasive powers are formidable, there’s a little something that puts her head and shoulders above the rest of the crowd.
That Little Something Is A USP On Steroids! Yellow Page Secrets That Really Make Sense
I was an insider that learned the industry first-hand and discovered what the Yellow Pages was all about. It’s actually about a small pamphlet that began with a few names in Wyoming in the 1880’s and then became a household standard. It’s about a media that most people still turn to when they have a need. It’s about how even the smallest business can compete with the largest guy on the block. But wait a moment. First let me tell you who I am and why you should listen to me.I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the with a similar message. We’re Smaller Than Everyone Else, they told us, while gently explaining why their service was dramatically better, as a direct consequence of their size. They also turned a liability into an asset.
In 2001, Harley Davidson proudly boasted how their CEO was 38th on the waiting list for the company's then, new V-Rod motorcycle. And they took pains to describe how each Harley was lovingly rolled off the plant. The waiting period, which normally would be perceived to be a negative, was turned into a publicity coup that burned a stamp of quality and a uniqueness into the brains of every prospective Harley owner.
All of these companies took a cold, hard-nosed look at reality. The superlatives in their business had been taken. Instead they unearthed their USP, in what most people would consider a disadvantage of sorts.
Are You Doing What Sally Did?
Sally is one heck of a real estate agent. Barely six months into real estate, and she’s already forging a red-hot path into the top ten salespeople in the country. While her talents and persuasive powers are formidable, there’s a little something that puts her head and shoulders above the rest of the crowd.
That Little Something Is A USP On Steroids! Data Entry Job
Thirty years ago data entry job was handled very differently from the way we do things today. From keypunch, key to disk and now one thing has not changed that is data entry remain key to success, only the tools and the workload have changed. Data entry job today is just as essential as it was 30 years ago. As business depends more on enterprise, Resource planning, customer relationship management and other enterprise applications. More and more of the information needed to run a business must be online.Now a day’s data entry job online is to make money sitting at home. Data entry duties include the inputting of correspondence, reports, and spreadsheets into a home computer and then transmitting that data using the Internet. Work at home data entry personnel may also olled off the plant. The waiting period, which normally would be perceived to be a negative, was turned into a publicity coup that burned a stamp of quality and a uniqueness into the brains of every prospective Harley owner.
All of these companies took a cold, hard-nosed look at reality. The superlatives in their business had been taken. Instead they unearthed their USP, in what most people would consider a disadvantage of sorts.
Are You Doing What Sally Did?
Sally is one heck of a real estate agent. Barely six months into real estate, and she’s already forging a red-hot path into the top ten salespeople in the country. While her talents and persuasive powers are formidable, there’s a little something that puts her head and shoulders above the rest of the crowd.
That Little Something Is A USP On Steroids! Headlines Secrets That Double Your Response
If you want to “ramp up response” from your ad, consider revising the headline. Many business owners don’t realize how critical the headline is to an ad’s success.Over the years, marketers have tested what works and what doesn’t in print ads and direct mail. And tests have proven many times that the headline is responsible for at least 50% and as much as 75% of an ad’s success.So what guidelines can you use in creating your next ad? Here are some powerful ways to create an ad that gets noticed:1. Appeal to self-interest. Providing a benefit is the most powerful technique you can use in a headline. That was the conclusion of early marketing pioneer Claude Hopkins, who would test nearly 2,000 headlines for just one product during his time at Foote, Core & dvantage of sorts.
Are You Doing What Sally Did?
Sally is one heck of a real estate agent. Barely six months into real estate, and she’s already forging a red-hot path into the top ten salespeople in the country. While her talents and persuasive powers are formidable, there’s a little something that puts her head and shoulders above the rest of the crowd.
That Little Something Is A USP On Steroids!
If she chose to be unimaginative, Sally’s USP or tagline could have ended up as pretty run-of-the-mill. It could have ranged from a tacky, Residential Properties for every budget, to utterly boring, Getting Top Prices for Your Home. All of which would see her struggling to stand out, in a dog-eat-dog me-too marketplace.
A goody-gum-drop USP would get her nowhere in a hurry. She needed a USP with rocket fuel in its tanks. Something that would reach out and demand your attention without hesitation.
If You Sold Your Home In A Week or less, You Probably Got Too Little That’s the USP that Sally created. Can you see what I mean? Doesn’t that USP go for your jugular? Sally’s target audience is sellers, not buyers. If you just sold a house, wouldn’t you feel a twinge of regret? What if you were about to sell a house?
Wouldn’t you be curious to find out just a little bit about what Sally does to lasso in a higher return? And wouldn’t you be just a little bit wary if the next real estate agent you met told you that she could sell your house in next to no time?
You’ve just witnessed the psychological power of the Problem-Based USP.
How To Create A Knockout USP For Your Business
Let’s assume you’re in the wine selling business. To own real estate in a customer’s brain, you’d have to do battle with about a zillion other wines. Yet decades ago, Paul Masson cut through the clutter with a simple statement. We sell no wines before their time. With charming simplicity, they turned a negative waiting period into an exploitable advantage.
You too can turn your liabilities into assets. Stop screaming about how magnificent you are,
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