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Casual Articles - Mortgage Marketing: 3 Power Tools that Secure Leads from Realtors
Your brand is your promise of value. It is often said that good brands have three primary characteristics: they are authentic, consistent, and differentiated. Of the three characteristics, staying consistent may be the hardest thing to do.The challenge resides with people and discipline. Unfortunately, as your firm grows it becomes harder and harder to keep your brand consistent since everyone needs to believe in and support the brand. All employees must sing the same song, so to speak. They must honor the br
Informational Booklet
What do you get when you fold 2 pieces of paper in half twice? - A sixteen page informational booklet. It can be a great compliment to your audio
Salary negotiation requires preparation and good timing. It’s important to determine your salary needs and research the market value for the job you want. Timing is critical for negotiation. Discussing salary requirements too early in the interview process can jeopardize your chances of getting the salary you deserve. Failure to negotiate could result in losing money.Market ValueThe negotiation process begins by determining what salary you need. Prepare a detailed outline of your expenses. Next determi
Here are three specific tools that give you an edge over the competition whether or not the agent endorses your services.
Power Tools for Self Promotion
You can get real estate agents to promote your services better when you give them tools that are helpful for them and the buyer. The best ones are perceived as high value and don’t get tossed in the trash. In fact, just the opposite occurs. The tools are passed along to friends, family and other agents. This is called viral marketing – a strategy that encourages individuals to pass on your marketing message.
Audio CD
CD’s deliver high-perceived value and have an eternity for shelf life. Think of the impact when an agent hands the buyer three business cards and one of them is your audio CD. From the three, which one will the buyer call first? Not only does the CD distinguish you, it sends a message about the quality of your service.
What should the CD consist? Write down the 10 most frequently asked questions by buyers during the loan application process. That’s your content. Keep the message to 10 minutes or less and you have an excellent tool that agents will be happy to give out. Why? Because it makes them look good too!
Have I hit your creative button? That’s right…produce a CD that partners you and your agents. Now they’re more likely to give it away as the only business card of choice because it includes them as part of the marketing and part of the message.
Informational Booklet
What do you get when you fold 2 pieces of paper in half twice? - A sixteen page informational booklet. It can be a great compliment to your audio
You try to make your customers happy. You sincerely WANT them to be pleased with your products and service. You go out of your way to provide quality and integrity in everything you do.So, why is it that every once in a while there's a customer who insists on totally, absolutely and completely pissing you off?How long is a string?There are some questions, the answers to which, will always elude me. Are you with me on this?I received an email message from a customer who must have not on
Power Tools for Self Promotion
You can get real estate agents to promote your services better when you give them tools that are helpful for them and the buyer. The best ones are perceived as high value and don’t get tossed in the trash. In fact, just the opposite occurs. The tools are passed along to friends, family and other agents. This is called viral marketing – a strategy that encourages individuals to pass on your marketing message.
Audio CD
CD’s deliver high-perceived value and have an eternity for shelf life. Think of the impact when an agent hands the buyer three business cards and one of them is your audio CD. From the three, which one will the buyer call first? Not only does the CD distinguish you, it sends a message about the quality of your service.
What should the CD consist? Write down the 10 most frequently asked questions by buyers during the loan application process. That’s your content. Keep the message to 10 minutes or less and you have an excellent tool that agents will be happy to give out. Why? Because it makes them look good too!
Have I hit your creative button? That’s right…produce a CD that partners you and your agents. Now they’re more likely to give it away as the only business card of choice because it includes them as part of the marketing and part of the message.
Informational Booklet
What do you get when you fold 2 pieces of paper in half twice? - A sixteen page informational booklet. It can be a great compliment to your audio
As HR practitioner, are you a Cost-Center or Profit- Center? How do you contribute to the bottomline results of your oganization?By the way, this is not just for HR people but also for non-HR managers who understand that human resource management is a line function.------------------HR discipline is a closed niche, at least from my perspective. This has both a positive and negative impact. Let’s try to discuss some of the points.The Good SideBeing highly-specialized, HR is an
Audio CD
CD’s deliver high-perceived value and have an eternity for shelf life. Think of the impact when an agent hands the buyer three business cards and one of them is your audio CD. From the three, which one will the buyer call first? Not only does the CD distinguish you, it sends a message about the quality of your service.
What should the CD consist? Write down the 10 most frequently asked questions by buyers during the loan application process. That’s your content. Keep the message to 10 minutes or less and you have an excellent tool that agents will be happy to give out. Why? Because it makes them look good too!
Have I hit your creative button? That’s right…produce a CD that partners you and your agents. Now they’re more likely to give it away as the only business card of choice because it includes them as part of the marketing and part of the message.
Informational Booklet
What do you get when you fold 2 pieces of paper in half twice? - A sixteen page informational booklet. It can be a great compliment to your audio
Girls, girls, girls! Where does their clothing, accessory, hair products, and shoe madness ever end? Oh, and let's not forget about all those nail products. That's the last thing we'd want to do. After all, as we know, women cannot survive without their primping and cosmetic rituals. The nails are about as important as the hair. This is a given! If you don't believe me, just take a look at the next female that passes by. I have to admit that I thank God each day that we men don't have to worry about these redundant
What should the CD consist? Write down the 10 most frequently asked questions by buyers during the loan application process. That’s your content. Keep the message to 10 minutes or less and you have an excellent tool that agents will be happy to give out. Why? Because it makes them look good too!
Have I hit your creative button? That’s right…produce a CD that partners you and your agents. Now they’re more likely to give it away as the only business card of choice because it includes them as part of the marketing and part of the message.
Informational Booklet
What do you get when you fold 2 pieces of paper in half twice? - A sixteen page informational booklet. It can be a great compliment to your audio
Let me just wrap up what we talked about in part one:Our whole universe including us is nothing else but energy. Looking at a human being individually you'll see a tiny energy field. This tiny energy field is operating in a much larger energy field. That means that everything is connected with everything and thus part of the same source energy. Our thoughts and the subsequent feelings are energy and we are sending out this energy. The Law of Attraction is matching up this energy with the very same kind of ene
Informational Booklet
What do you get when you fold 2 pieces of paper in half twice? - A sixteen page informational booklet. It can be a great compliment to your audio CD or it can stand-alone.
Your booklet could highlight the benefits of the most popular loan programs in your area. Or it could have a booklet targeted to different types of buyers, i.e. first time, investor, affluent, seniors, etc.
Business Card
The business card still plays a vital role as ever in marketing. Often it’s the first impression people have about your services. Look at your card, does it make you appear professional, distinctive and help you stand out from competition?
Here some do’s and don’ts on professional business cards:
- Do Include Your Photo – Do go to a professional photograph, don’t use your digital camera with your back against the office wall. If you’re going to put your picture on a card, do it right, it’ll be worth every penny.
- Do Hire a Professional – Do hire a firm to professionally design your card. The design should carry over to your brochures, flyers and other marketing materials so you get your money’s worth. Don’t do it yourself using a program like Microsoft Publisher.
- Do Print on Both Sides – Do offer your free CD or information booklet. Do include your website that highlights helpful information and offers a free newsletter for subscribing. Don’t print a list of documentation needed for the loan application. Don’t overcrowd either side of the card with too much information. It’ll appear cluttered.
- Do Use High Quality Paper – The quality of your paper is critical. People feel the thickness of the paper between their fingertips, and if it’s thin they perceive you as being cheap.
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