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Casual Articles - Marketing and Sales: Numbers Rule
As a first time entrepreneur, there are a variety of franchises, dealerships, distributorships, and licensing opportunities available for purchase. Many of these you can start by working part-time from your home. In doing so, you save thousands of dollars in start up and operating costs, while at the same time reducing your overall risk.You (and/or your spouse) don't necessarily have to give up your current career(s) or full time job(s) to start a lucrative business. There are many opportunities which exist by working part-time from your home. Most of these businesses can be started with minimal investment. Additionally, you are virtually eliminating many of the initial and ongoing high costs associated with openi
Just about any hospitality business has a few coin-op machines lying around. These are not gambling devices I'm talking about (which is a whole other story), but electronic gaming devices, commonly known as video games. While their inclusion isn't the main feature of your venue, you'll notice a few of them lurking in some corner of nearly every kind of hospitality business.Managing them is one of those jobs that is usually done by the short-straw drawer. Nobody goes around with the job title "arcade manager" so it falls to a side responsibility for the entertainment coordinator, the purchaser, or maybe even the custodians. If it falls to you, you have the opportunity to quietly build a little side enterprise out o
Specifically, we are going to talk about the 80/20 rule, the rule of 2, the rule of 7, and location, location, location.
Huh? That last one isn't about numbers!
Well, it sorta is. We'll get there in a while.
In the meantime, let's start with the 80/20 rule.
Several years ago, a major financial services institution conducted a study to determine WHY its top sales people WERE top sales people. Once they waded through al
Just to review, in our last article we discussed five things to consider when implementing or upgrading an ERP system.1. Begin with the end in mind. At the end of your project, you own and will live with the system. You need to control the temporary help you bring in to complete this task.2. Don’t hand the keys to the implementation partner and walk away. If you do, you may be surprised when you arrive at a destination very different than what you expected. You are paying for it, not them and you must stay involved every step of the way to ensure that the project stays on track.3. Use a customer solutions oriented provider. In other words, use a provider that will listen to what you want and adv
Specifically, we are going to talk about the 80/20 rule, the rule of 2, the rule of 7, and location, location, location.
Huh? That last one isn't about numbers!
Well, it sorta is. We'll get there in a while.
In the meantime, let's start with the 80/20 rule.
Several years ago, a major financial services institution conducted a study to determine WHY its top sales people WERE top sales people. Once they waded through a
Who are your customers? What do customers value? Customers, we now know, are anyone for whom we provide a service. This means that a person working within our company, perhaps even working next to us, can be our customers if we provide them with reports or information, just as much as a person who pays to have us gather the reports. Customers are the reason we are in business. External customers keep businesses alive by paying for services.When you go to make a purchase at a retail store, what do you value? When you select a bank, what do you value? Most of us value time, courtesy, a feeling of respect and quality. We value being talked to in a polite manner and having that person respects our busy schedule as muc
Huh? That last one isn't about numbers!
Well, it sorta is. We'll get there in a while.
In the meantime, let's start with the 80/20 rule.
Several years ago, a major financial services institution conducted a study to determine WHY its top sales people WERE top sales people. Once they waded through a
Franchisee associations are unions. In the modern business world if a group of employees want to form a union and the employer doesn’t want it then the employer has a right to close the company. I believe franchisors ought to be allowed to put in the contract that if any franchisees get together and form a franchise association to use as collective bargaining power against the franchisor, other than an association approved by the franchisor, then the franchisor should have the right to terminate the franchise contract with all franchisees in that region immediately and shut down further operations under that brand name in that area indefinitely. When a small group of franchisees in one area use such unnatural market f
In the meantime, let's start with the 80/20 rule.
Several years ago, a major financial services institution conducted a study to determine WHY its top sales people WERE top sales people. Once they waded through a
The heart of any successful business is a successful sales force. You can have the best innovation, technology, product, marketing, operations and customer services, but if you do not have an excellent sales force, all the rest quickly becomes overhead. While every sales force organization is different, there are certain key elements that different the average sales teams – no matter how small or how big – from the excellent ones.Training. The best sales forces spend considerable time training new people. They must know more about the product they are selling than anyone in the organization. They must be able to answer any question. And training is not just up front for the new people. Training is on-going.
Other studies throughout the years, as well as some of our own experiences seem to bear this out. Ever been in an organization where 20% of the
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