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Casual Articles - 9 Ways to Gain Expert Recognition
Betrayal In The Boardroom – A Personal Journey
23 years of loyalty and dedication – and what did I get for it? Fired! Yes, I am down – struggling to start a business, ostracized from a field that I was a leader in for over 20 years and financially on the edge, but do not count me out! Yes, I am trying to pull my life together and move on, but you can’t move on without clearly understanding the past. If reading my story today compels one person to go into their office tomorrow and request
calling someone to fix23 years of loyalty and dedication – and what did I get for it? Fired! Yes, I am down – struggling to start a business, ostracized from a field that I was a leader in for over 20 years and financially on the edge, but do not count me out! Yes, I am trying to pull my life together and move on, but you can’t move on without clearly understanding the past. If reading my story today compels one person to go into their office tomorrow and request
The Mathematics of a Marketing Melee
When two companies go head to head, the same principle applies. God smiles on the larger sales force.Given a virgin territory, the company with the larger sales force is likely to wind up with the larger share of the market.Once the market is divided up, the company with the larger share is likely to continue to take business away from the smaller company.The bigger company can afford a bigger advertising budget, a bigger rese
No matter what business you are in it always helps to be seen as an expert. If you were calling someone to fix When two companies go head to head, the same principle applies. God smiles on the larger sales force.Given a virgin territory, the company with the larger sales force is likely to wind up with the larger share of the market.Once the market is divided up, the company with the larger share is likely to continue to take business away from the smaller company.The bigger company can afford a bigger advertising budget, a bigger rese
Helpful Questions and Tips on Niche Marketing
My clients and students are surprised and delighted to discover that a refined niche marketing strategy not only attracts significantly more business but also provides richer opportunities for self expression. To help you discern your own market niche, try using "where" and "who" questions like the following:"WHERE" QUESTIONSWhere do you consistently find kindred spirits? Where are you most credible? Where is there the grea
s you are in it always helps to be seen as an expert. If you were calling someone to fixMy clients and students are surprised and delighted to discover that a refined niche marketing strategy not only attracts significantly more business but also provides richer opportunities for self expression. To help you discern your own market niche, try using "where" and "who" questions like the following:"WHERE" QUESTIONSWhere do you consistently find kindred spirits? Where are you most credible? Where is there the grea
Dig Up Some Dirt Fast with an Instant Background Check
The following article lists some simple, informative tips that will help you have a better experience with instant background checks.Need some information fast on a blind date you set up? Maybe you are a small business with not a lot of expendable cash but you want to check out a few prospective employees. An instant background check can be had via the internet either for free or for a small nominal fee. There are a plethora of choices on
helps to be seen as an expert. If you were calling someone to fixThe following article lists some simple, informative tips that will help you have a better experience with instant background checks.Need some information fast on a blind date you set up? Maybe you are a small business with not a lot of expendable cash but you want to check out a few prospective employees. An instant background check can be had via the internet either for free or for a small nominal fee. There are a plethora of choices on
Career Advice: Winners Don't Depend On Atta-Boys
There is no escaping the fact that everyone wants to be appreciated for doing a good job. “Atta-boys” are important to our self-esteem and effectiveness. A nation-wide survey showed that appreciation ranks number one among the five most desired rewards for work. But the higher we climb up the career ladder the more scarce compliments become.Winners in the world of work understand and deal with the reality of this paradox.As you climb
n expert. If you were calling someone to fixThere is no escaping the fact that everyone wants to be appreciated for doing a good job. “Atta-boys” are important to our self-esteem and effectiveness. A nation-wide survey showed that appreciation ranks number one among the five most desired rewards for work. But the higher we climb up the career ladder the more scarce compliments become.Winners in the world of work understand and deal with the reality of this paradox.As you climb
What Are You Doing To Reduce Staff Turnover?
In November I wrote an article entitled, “Is Staff Turnover Keeping you Poor…Costs and Affordable Solutions”. The article identified eight simple tips to reduce turnover and related expenses. The tips detailed: 1. Involving staff in turnover reduction planning 2. Evaluating your hiring process 3. Addressing communication issues 4. Recognition and praise 5. Staff training and development 6. Positive relations among s
calling someone to fix a drain or sell your house you would approach the person you saw as most credible and re
In November I wrote an article entitled, “Is Staff Turnover Keeping you Poor…Costs and Affordable Solutions”. The article identified eight simple tips to reduce turnover and related expenses. The tips detailed: 1. Involving staff in turnover reduction planning 2. Evaluating your hiring process 3. Addressing communication issues 4. Recognition and praise 5. Staff training and development 6. Positive relations among s
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