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Casual Articles - Gravitational Marketing for Small Businesses - Eleventh Law: Your Most Valuable Asset
Many of us remember the time when you showed up at the doctor’s office and he took care of you right away and told you to just pay when you are ready or that he would settle up with you at some later time. Those days ended when medical cost rose to the unbelievably hig
The problem is that most small businesses and independent sales professionals' databases are total junk. They are not updated and they do not capture all the customer information they need. Y
As a recruiter I have heard and read many suggestions related to job searching and career development. I've spent a significant amount of time helping people find their dream career and have also watched as some candidates have made huge mistakes that have prevented the
Here's a tid-bit of confidential information you need to know.
The easiest and cheapest people to sell to are your past customers. Your past customers are your quickest source of cash. They are the low hanging fruit.
Whether it's selling them again on the same product or service or upgrading their current level of service with you, cross selling them on something new or helping one of their friends or family members, your past customers can provide instant new business.
The key to harnessing the power of your past customers is to capture their information and keep it updated and organized.
The problem is that most small businesses and independent sales professionals' databases are total junk. They are not updated and they do not capture all the customer information they need. Y
So what's the real secret to retaining great people?Well, it's certainly NOT about pay and financial benefits. In fact it's quite the opposite – it's what I refer to as the ‘Non-Financial Benefits.'Trying to sell a product as the cheapest on the market is
The easiest and cheapest people to sell to are your past customers. Your past customers are your quickest source of cash. They are the low hanging fruit.
Whether it's selling them again on the same product or service or upgrading their current level of service with you, cross selling them on something new or helping one of their friends or family members, your past customers can provide instant new business.
The key to harnessing the power of your past customers is to capture their information and keep it updated and organized.
The problem is that most small businesses and independent sales professionals' databases are total junk. They are not updated and they do not capture all the customer information they need. Y
In today’s global economy it is becoming increasingly more important for a business to adequately protect and enforce its intellectual property (IP). Most businesses are aware of one of the routes to such protection, namely obtaining patents and trademarks from the U.S.
Whether it's selling them again on the same product or service or upgrading their current level of service with you, cross selling them on something new or helping one of their friends or family members, your past customers can provide instant new business.
The key to harnessing the power of your past customers is to capture their information and keep it updated and organized.
The problem is that most small businesses and independent sales professionals' databases are total junk. They are not updated and they do not capture all the customer information they need. Y
As the saying goes, if at first you don’t succeed, try, try again. In the case of serial entrepreneur Alex Zoghlin, it seems that each venture gets a little better. His fifth and latest technology venture, Chicago-based G2 SwitchWorks, specializes in low-cost distributi
The key to harnessing the power of your past customers is to capture their information and keep it updated and organized.
The problem is that most small businesses and independent sales professionals' databases are total junk. They are not updated and they do not capture all the customer information they need. Y
Too many people do a good job, but don't let people know.When you get some positive written feedback from others be sure to keep it, and circulate the feedback to more senior people. If you get verbal feedback, ask for it to be put in writing. Do
The problem is that most small businesses and independent sales professionals' databases are total junk. They are not updated and they do not capture all the customer information they need. You should be collecting the data on people who just call and get a quote as well as people who actually do business with you.
Of course you know that sending email is free. But 19 out of 20 independent small businesses and independent sales professionals don't use email to communicate with prospects and past customers.
Why do you think that is?
It's a combination of things…
People like to do things the way they always did things…they're resistant to change. Plus, they like to do things the way everyone else does things. But if you do things “the normal way” you'll get normal results. If you want to get “remarkable” results – you need to take remarkable action.
Another reason is that small businesses and independent sales professionals don't know how to
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