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Casual Articles - Gravitational Marketing for Small Businesses - Twelfth Law: The Low Hanging Fruit in Your Business
Like lot of people, you’ve evaluated a wide variety of ways different people and companies promise you ‘ways to make money’. It doesn’t matter whether it is on or off the Internet.Personally, I have investigated a few. No, I take that back, I’ve researched dozens of them.What do
But it is crucial that you don't mess it up. You see, if you do a crummy
First, this post is not about magic, or how to perform magic. It's about getting a position in a restaurant performing your particular brand of magic.Working as a close-up performer in a restaurant is probably the easiest way for the inexperienced magician to gain valuable 'face time'. It
Wowzers!
Would you believe there are still people out there letting customers leave UNHAPPY. It seems outrageous, but is happens daily in your town and mine.
With as much as it can cost to get a single lead, why in the world would you even consider allowing someone to leave unhappy?
A lot of people do a lot of jaw-jabbering about “good service.” In fact, most businesses who have garbage service are the ones who talk about having “good service” the most.
What a joke!
You see, customer service is worthless to talk about in your advertising. Nobody is going to do business with you (or even call you) because you said you have good service.
People expect good service. People have a right to be treated well. It's not until they're let down that it starts to matter.
People don't generally go in expecting to be treated like slime and even if they are concerned about it because they have been burned in the past do you actually think you saying you have “great service” is going to convince them? So there's really no point advertising about it.
But it is crucial that you don't mess it up. You see, if you do a crummy
Applying for a Business visa is a major undertaking especially if you are thinking of relocating your business in Canada. One of the main processes to start the ball rolling is to be able to prove that the funds you have available are not the proceeds of crime. Any applications have to be made f
With as much as it can cost to get a single lead, why in the world would you even consider allowing someone to leave unhappy?
A lot of people do a lot of jaw-jabbering about “good service.” In fact, most businesses who have garbage service are the ones who talk about having “good service” the most.
What a joke!
You see, customer service is worthless to talk about in your advertising. Nobody is going to do business with you (or even call you) because you said you have good service.
People expect good service. People have a right to be treated well. It's not until they're let down that it starts to matter.
People don't generally go in expecting to be treated like slime and even if they are concerned about it because they have been burned in the past do you actually think you saying you have “great service” is going to convince them? So there's really no point advertising about it.
But it is crucial that you don't mess it up. You see, if you do a crummy
If you have followed through with creating a decent business plan, then you are ready to pick a location. You might already have one in mind. But, you need other things to think about.Location, Location, Location. That’s the rule of thumb. If you are planning on opening a restaurant,
What a joke!
You see, customer service is worthless to talk about in your advertising. Nobody is going to do business with you (or even call you) because you said you have good service.
People expect good service. People have a right to be treated well. It's not until they're let down that it starts to matter.
People don't generally go in expecting to be treated like slime and even if they are concerned about it because they have been burned in the past do you actually think you saying you have “great service” is going to convince them? So there's really no point advertising about it.
But it is crucial that you don't mess it up. You see, if you do a crummy
It can be so frustrating when you get a number of people that volunteer to do something and they do not do it and it lands right back in your lap. Volunteer organizations are not the only ones to have such a problem; it exists in many businesses today. I worked for one of the top five companies
People expect good service. People have a right to be treated well. It's not until they're let down that it starts to matter.
People don't generally go in expecting to be treated like slime and even if they are concerned about it because they have been burned in the past do you actually think you saying you have “great service” is going to convince them? So there's really no point advertising about it.
But it is crucial that you don't mess it up. You see, if you do a crummy
Six Sigma is powered by principles which are governed by continuous improvement. In pure terms, Six Sigma helps manufacturing organizations reduce the number of errors or reduce the number of defective products manufactured by them. This is achieved by a regular sharpening of the process and con
But it is crucial that you don't mess it up. You see, if you do a crummy job, people will definitely talk about it. If you do a great job, people might talk about it (more on that another day).
Most importantly, doing a great job with your existing customers is a great way to ensure they return and buy again!
In addition to giving good service, you should have an active system in place to consistently and relentlessly stay in touch with past customers. Newsletter, birthday cards, customer appreciate events.
Use anything that allows you to stay in front of them and ask for their business or their referral again.
So many small businesses and independent sales professionals are so focused ONLY on getting more leads.
But maximizing your existing lead flow – by increasing closing ratios, increasing satisfaction, and staying in touch with people – is much more efficient.
In the thirteenth Law of Gravitational Marketing for Small Businesses, we're going to expose a powerful method for making your business impossible to compare to. It's a great way to
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