n. You will notice that your voice, body language, inflection, word choice, pace, all change. You take on different roles that are more or less appropriate for the situation.

Human beings, as a species, have survived so long by be

You may know a few vampires. You know - the people that seem to suck the energy out of a room when they walk in leaving everyone feeling depressed. You probably also know people who, "light up a room" when they walk in. You might describe someone you just met as "rubbing you the wrong way" if you found yourself irritated with them and you just didn't know why.

As someone trying to market a small business, your #1 job is to make your customers and prospects feel good about doing business with you. Sure, you are going to use every marketing tool in your disposal, and you understand that people ALWAYS buy on emotion and then justify with logic.

Everybody who's not insane enough to be locked away or has some other mental pathology is, to some degree, "role adaptive". Observe how your own behavior changes when you are talking to a toddler, or when you are talking with your friends, or talking on the phone with a sales person. You will notice that your voice, body language, inflection, word choice, pace, all change. You take on different roles that are more or less appropriate for the situation.

Human beings, as a species, have survived so long by be

be someone you just met as "rubbing you the wrong way" if you found yourself irritated with them and you just didn't know why.

As someone trying to market a small business, your #1 job is to make your customers and prospects feel good about doing business with you. Sure, you are going to use every marketing tool in your disposal, and you understand that people ALWAYS buy on emotion and then justify with logic.

Everybody who's not insane enough to be locked away or has some other mental pathology is, to some degree, "role adaptive". Observe how your own behavior changes when you are talking to a toddler, or when you are talking with your friends, or talking on the phone with a sales person. You will notice that your voice, body language, inflection, word choice, pace, all change. You take on different roles that are more or less appropriate for the situation.

Human beings, as a species, have survived so long by be

good about doing business with you. Sure, you are going to use every marketing tool in your disposal, and you understand that people ALWAYS buy on emotion and then justify with logic.

Everybody who's not insane enough to be locked away or has some other mental pathology is, to some degree, "role adaptive". Observe how your own behavior changes when you are talking to a toddler, or when you are talking with your friends, or talking on the phone with a sales person. You will notice that your voice, body language, inflection, word choice, pace, all change. You take on different roles that are more or less appropriate for the situation.

Human beings, as a species, have survived so long by be

away or has some other mental pathology is, to some degree, "role adaptive". Observe how your own behavior changes when you are talking to a toddler, or when you are talking with your friends, or talking on the phone with a sales person. You will notice that your voice, body language, inflection, word choice, pace, all change. You take on different roles that are more or less appropriate for the situation.

Human beings, as a species, have survived so long by be

n. You will notice that your voice, body language, inflection, word choice, pace, all change. You take on different roles that are more or less appropriate for the situation.

Human beings, as a species, have survived so long by being social. Compared to large predators that might have eaten our ancestors - we don't have sharp claws or fangs, can't run fast, don't climb well, and have poor night vision. The two things that we have going for us are living well in groups and making tools.

Think back to that person that rubbed you the wrong way. You may not be able to place what it was about them. We respond to very subtle and unconscious social clues like body language and tone of voice. We respond very efficiently and very quickly on an emotional level. What’s on the inside shows on the outside event when we aren’t consciously aware of it.

An experiment was conducted where women of varying relative attractiveness were sent to draw samples of blood from guys. The men didn’t know that the blood was tested for testosterone levels – to see how sexually 'turned on' the guys were.

Two major observations were made: 1. Guys get turned on by being i