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Casual Articles - Small Business Marketing Secret #5: How a Fruit Tree Can Show You a 20% Increase in Your Business
The use of flyers for fund-raising events for nonprofit groups always works well in a small community and it makes sense to print flyers for each and every fund-raising event that you have. It is important to find creative ways to distribute these throughout the community. Any flyer that you print should have a large logo on the front as well as boldface fonts, which s
Stop neglecting the low-hanging fruit. Start talking to your existing customers and you too can enjoy the fabulous results enjoyed by the few and fearless smart marketers in the world.
SPECIAL BONUS: Would you like to know how to market to your existing customers for FREE?!?!? Think email. Start collecting email addresses today.
If you’re
I've come to the conclusion that to be successful - really successful - you've got to love what you do.Not like it okay. Not do it because you know how. Not do it because you've invested so much time and energy into it. I mean LOVE it! The kind of love that makes you want to get up in the morning and get going. Because your work has meaning, significance, an
You're not alone.
Most businesses could benefit from an additional 20% in revenue. If you don't need it, just pass this article on to someone who does, and then wait read another article.
To all those who are still reading, congratulations.
We're about to reveal a secret that can revolutionize the results your advertising delivers. We've tested many strategies to come up with this one – pink Gorilla on the road side, free massages with purchase, hotdogs on Saturdays, buy one get 10 free, enter to win a trip to Mars, etc. – but no method has been proven to be so surefire while at the same time so inexpensive.
It's the low-hanging fruit, of course…the people who have already shopped or bought from you, the people whom you've worked for before. Our experience shows that marketing to your existing customer base can pay big dividends.
Think about it – when you advertise to strangers, you have to go through a lot of steps before they buy.
Through massive frequency, a well-defined message will eventually start to cause your prospect to see/hear your ad, then read/listen to your ad, then remember reading/hearing it before, then to actually have some basic level of understanding of what you said, then after about a dozen times they'll start finally getting your point. You have to pay for all of that frequency.
People who have done business with you before have already gone through all of those steps. You don't have to start at the beginning with most of them. But the existing customer base is the most neglected target audience out there.
We wouldn't be surprised to see a special interest group representing this maltreated segment pop up in Washington some time soon.
Stop neglecting the low-hanging fruit. Start talking to your existing customers and you too can enjoy the fabulous results enjoyed by the few and fearless smart marketers in the world.
SPECIAL BONUS: Would you like to know how to market to your existing customers for FREE?!?!? Think email. Start collecting email addresses today.
If you’re
MANAGING SMALL MEETINGS: Keep the size of the meeting as small as possible. The larger the group, the more complicated communication becomes and the more garbled the purpose may get. For example, with a group of two, there are two communication channels, add a third person and six channels have been created. With each additional person, the number of communication chann
It's the low-hanging fruit, of course…the people who have already shopped or bought from you, the people whom you've worked for before. Our experience shows that marketing to your existing customer base can pay big dividends.
Think about it – when you advertise to strangers, you have to go through a lot of steps before they buy.
Through massive frequency, a well-defined message will eventually start to cause your prospect to see/hear your ad, then read/listen to your ad, then remember reading/hearing it before, then to actually have some basic level of understanding of what you said, then after about a dozen times they'll start finally getting your point. You have to pay for all of that frequency.
People who have done business with you before have already gone through all of those steps. You don't have to start at the beginning with most of them. But the existing customer base is the most neglected target audience out there.
We wouldn't be surprised to see a special interest group representing this maltreated segment pop up in Washington some time soon.
Stop neglecting the low-hanging fruit. Start talking to your existing customers and you too can enjoy the fabulous results enjoyed by the few and fearless smart marketers in the world.
SPECIAL BONUS: Would you like to know how to market to your existing customers for FREE?!?!? Think email. Start collecting email addresses today.
If you’re
Sometimes the only the thing that determines whether or not you make the sale is how well you communicate with your prospects and customers. Communication really is an art that needs to be practiced and refined. You may think you know exactly what to say, but it doesn’t take much to turn a person right off. I’ve never been a big talker, and I never want to say anythi
Think about it – when you advertise to strangers, you have to go through a lot of steps before they buy.
Through massive frequency, a well-defined message will eventually start to cause your prospect to see/hear your ad, then read/listen to your ad, then remember reading/hearing it before, then to actually have some basic level of understanding of what you said, then after about a dozen times they'll start finally getting your point. You have to pay for all of that frequency.
People who have done business with you before have already gone through all of those steps. You don't have to start at the beginning with most of them. But the existing customer base is the most neglected target audience out there.
We wouldn't be surprised to see a special interest group representing this maltreated segment pop up in Washington some time soon.
Stop neglecting the low-hanging fruit. Start talking to your existing customers and you too can enjoy the fabulous results enjoyed by the few and fearless smart marketers in the world.
SPECIAL BONUS: Would you like to know how to market to your existing customers for FREE?!?!? Think email. Start collecting email addresses today.
If you’re
Today Virtually Every Marketing Expense Should Be Tracked to Generate an ROIAs we approach mid-year and the summer lull, when vacations and good weather slow things down, it is a good time to step back and look at how your marketing plan is doing and make some adjustments. No matter how mature your company is it is likely you need to do this each quarter or at le
People who have done business with you before have already gone through all of those steps. You don't have to start at the beginning with most of them. But the existing customer base is the most neglected target audience out there.
We wouldn't be surprised to see a special interest group representing this maltreated segment pop up in Washington some time soon.
Stop neglecting the low-hanging fruit. Start talking to your existing customers and you too can enjoy the fabulous results enjoyed by the few and fearless smart marketers in the world.
SPECIAL BONUS: Would you like to know how to market to your existing customers for FREE?!?!? Think email. Start collecting email addresses today.
If you’re
Anheuser-Busch presented three more commercials in the Superbowl, two for Budweiser, the two hundred year old lager beer, and one for the new Budweiser Select brand, which was launched just two years ago, in 2005.In these three commercials, Anheuser-Busch again demonstrates the pattern of apparently unaccountable advertising, which cannot reasonably be expected t
Stop neglecting the low-hanging fruit. Start talking to your existing customers and you too can enjoy the fabulous results enjoyed by the few and fearless smart marketers in the world.
SPECIAL BONUS: Would you like to know how to market to your existing customers for FREE?!?!? Think email. Start collecting email addresses today.
If you’re not collecting email addresses from every person who walks through your doors, you’re washing valuable future advertising opportunities down the drain.
Even if you don’t have a system in place to deal with those email addresses right now, collect them and save them. You will one day regret not doing it.
A word of caution: email is a powerful sales tool, but there are strict laws that govern how you can use it, and an even stricter code of ethics required if you intend to benefit from it. If you would like information regarding these laws and ethics we will be glad to guide you to them.
Jim and Travis' small business marketing secret #6 will discuss a few ways to control and harness the most powerful form of advertising – for free.
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