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Casual Articles - Capture Clients With Words That 'Hook' And Graphics That 'Kick!'
I know, it's the 21st century and yet a lingerie catalog was considered reason to fire a manager of a restaurant. It's true, a manager that was just about to be promoted, did not have any other discrepancy reported, was known as a good performer, and yet a lingerie catalog cost him his job. Not only that, Ryan's also denied him the ability to collect his unemployment check. Here is how it happened; The company auditors came in to review the books and procedures of an Augusta Georgia store. While they were in the office, they started nosing around all the paper work and clutter, (hey, that i
#4 Jazz up your layouts so your most important points stand out
Break up monotonous lines of text with attractive "pull quotes" or "call-outs," which make critical information stand out on the page. To create a pull quote, just copy a provocative or challenging statement from your text and paste it into a different position on the page using large, contrasting type. Add decorative quotation marks, border it with lines, or place it inside a box to jazz it up.
The results? The points of interest you've added draw the reader's eye to the exact point you want them to remember.
#5 Ensure professional results by using the right file formats
You've just created a flyer that will be printed and mailed to your clients. To finish it
Effective advertising is an investment in your business. Ineffective advertising is a liability and a waste of money. Here are the top 5 things to avoid making sure you advertise effectively.1. Don’t advertise at allIf you are in business and you don’t do some kind of advertising you are not doing business. The only excuse for not advertising is that you have more business than you can handle and then you should expand, raise yoru prices, and advertise more.This is not to say that you should buy advertising that you cannot afford. If you're strapped for cash, look for low cost ad
As your company's in-house graphics person--perhaps more by default than by intention--you're pressed to be a jack/jill-of-all-trades. You want to do a great job of producing promotional pieces, but you have little time to learn advanced design and marketing skills.
Your ongoing challenge is learning to do a little more to get a lot better results--quickly and painlessly.
How can you improve them? What Techniques Can You Apply NOW?
Take these 5 design/marketing tips to heart. Using them consistently will save you time in the long run and attract more customers.
#1 Develop a brand identity and stick with it
Branding is an all-encompassing concept that brings together your business's product mix, pricing, ambience, promotions, identity, and much more. From a graphics point of view, it's your logo, stationery, business card, website, and flyers that create a graphic personality. Your descriptive tag line bonds these pieces with added pizzazz. Think about familiar brands like Nike's. You know what it offers instantly when you see the logo (the Nike swoosh) and tag line (Just Do It!). You want that kind of instant recognition for your company.
The results? Your messages get noticed because you've built credibility and recognition into your brand through consistent use of graphic identity techniques.
#2 "Hook" customers with persuasive writing and a "call to action"
Make a habit of doing these two things: Use persuasive words that "hook" their interest, and include a well-defined call to action in every piece. When writing marketing pieces, what can you do to make them more effective? Apply these basics:
- Know who you are writing for and keep their preferences in mind as you write each word.
- Put your message in terms of "you" rather than "I" or "we." People don't care about what "we" offer; they care about how your product or service can make their lives better.
- Make it clear what your readers should do, think, or believe as a result of reading the information you present.
- State your intention as a command--known as a "call to action." It can be as simple as "Call Today" or "Order It Now."
The results? The whole point is to encourage your prospects to take action! Whether it's to send an email or pick up the phone and call you, using precision wordsmithing persuades your prospects to take action...now!
#3 Use digital photography and illustrations to add "kick" to your marketing pieces
A ho-hum marketing piece generates few calls. What a waste! Learn the ins and outs of working with digital photography and illustrations -- so much easier with Internet resources galore to choose from.
A few quick tips:
- Place your strongest image in the top half of the page where it will get the best visibility.
- Using one large picture makes a stronger impression than several smaller ones.
- Group several small pictures so they collectively form a single element.
- Juxtapose a small picture with a larger one for contrast.
The results? Photos and illustrations help you add the "eye" appeal that translates into "buy" appeal.
#4 Jazz up your layouts so your most important points stand out
Break up monotonous lines of text with attractive "pull quotes" or "call-outs," which make critical information stand out on the page. To create a pull quote, just copy a provocative or challenging statement from your text and paste it into a different position on the page using large, contrasting type. Add decorative quotation marks, border it with lines, or place it inside a box to jazz it up.
The results? The points of interest you've added draw the reader's eye to the exact point you want them to remember.
#5 Ensure professional results by using the right file formats
You've just created a flyer that will be printed and mailed to your clients. To finish it
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.A number of idea selection
The results? Your messages get noticed because you've built credibility and recognition into your brand through consistent use of graphic identity techniques.
#2 "Hook" customers with persuasive writing and a "call to action"
Make a habit of doing these two things: Use persuasive words that "hook" their interest, and include a well-defined call to action in every piece. When writing marketing pieces, what can you do to make them more effective? Apply these basics:
- Know who you are writing for and keep their preferences in mind as you write each word.
- Put your message in terms of "you" rather than "I" or "we." People don't care about what "we" offer; they care about how your product or service can make their lives better.
- Make it clear what your readers should do, think, or believe as a result of reading the information you present.
- State your intention as a command--known as a "call to action." It can be as simple as "Call Today" or "Order It Now."
The results? The whole point is to encourage your prospects to take action! Whether it's to send an email or pick up the phone and call you, using precision wordsmithing persuades your prospects to take action...now!
#3 Use digital photography and illustrations to add "kick" to your marketing pieces
A ho-hum marketing piece generates few calls. What a waste! Learn the ins and outs of working with digital photography and illustrations -- so much easier with Internet resources galore to choose from.
A few quick tips:
- Place your strongest image in the top half of the page where it will get the best visibility.
- Using one large picture makes a stronger impression than several smaller ones.
- Group several small pictures so they collectively form a single element.
- Juxtapose a small picture with a larger one for contrast.
The results? Photos and illustrations help you add the "eye" appeal that translates into "buy" appeal.
#4 Jazz up your layouts so your most important points stand out
Break up monotonous lines of text with attractive "pull quotes" or "call-outs," which make critical information stand out on the page. To create a pull quote, just copy a provocative or challenging statement from your text and paste it into a different position on the page using large, contrasting type. Add decorative quotation marks, border it with lines, or place it inside a box to jazz it up.
The results? The points of interest you've added draw the reader's eye to the exact point you want them to remember.
#5 Ensure professional results by using the right file formats
You've just created a flyer that will be printed and mailed to your clients. To finish it
Office or Waiting Room Redesign – If you have an office, waiting room, or reception area for your business, get rid of all magazines and replace them with testimonials and success story books, before and after photo albums, and other publications designed to advance the sale. Replace your wall paintings with framed testimonials. Give them an avalanche of proof!Pre-paid Services – Pre-paid “memberships” have been sold successfully by many businesses, such as cosmetic surgeons, chiropractors, dental services, martial arts schools, photographers, restaurants, you name it. The idea is to offer a b
- Know who you are writing for and keep their preferences in mind as you write each word.
- Put your message in terms of "you" rather than "I" or "we." People don't care about what "we" offer; they care about how your product or service can make their lives better.
- Make it clear what your readers should do, think, or believe as a result of reading the information you present.
- State your intention as a command--known as a "call to action." It can be as simple as "Call Today" or "Order It Now."
The results? The whole point is to encourage your prospects to take action! Whether it's to send an email or pick up the phone and call you, using precision wordsmithing persuades your prospects to take action...now!
#3 Use digital photography and illustrations to add "kick" to your marketing pieces
A ho-hum marketing piece generates few calls. What a waste! Learn the ins and outs of working with digital photography and illustrations -- so much easier with Internet resources galore to choose from.
A few quick tips:
- Place your strongest image in the top half of the page where it will get the best visibility.
- Using one large picture makes a stronger impression than several smaller ones.
- Group several small pictures so they collectively form a single element.
- Juxtapose a small picture with a larger one for contrast.
The results? Photos and illustrations help you add the "eye" appeal that translates into "buy" appeal.
#4 Jazz up your layouts so your most important points stand out
Break up monotonous lines of text with attractive "pull quotes" or "call-outs," which make critical information stand out on the page. To create a pull quote, just copy a provocative or challenging statement from your text and paste it into a different position on the page using large, contrasting type. Add decorative quotation marks, border it with lines, or place it inside a box to jazz it up.
The results? The points of interest you've added draw the reader's eye to the exact point you want them to remember.
#5 Ensure professional results by using the right file formats
You've just created a flyer that will be printed and mailed to your clients. To finish it
Most business owners don’t realize the importance of using a simple business card to generate tons of customers. It simply does not matter what kind of business you are in, you have to utilize this primitive business technique in order to grow your business fast.The three main mistakes people make when marketing with business cards are:1. Not having a business card.2. Being stingy and only giving out one card per person.3. Not giving a card to every person they come into contact with.Not having thousands of business cards at your disposal at all times is not only st
#3 Use digital photography and illustrations to add "kick" to your marketing pieces
A ho-hum marketing piece generates few calls. What a waste! Learn the ins and outs of working with digital photography and illustrations -- so much easier with Internet resources galore to choose from.
A few quick tips:
- Place your strongest image in the top half of the page where it will get the best visibility.
- Using one large picture makes a stronger impression than several smaller ones.
- Group several small pictures so they collectively form a single element.
- Juxtapose a small picture with a larger one for contrast.
The results? Photos and illustrations help you add the "eye" appeal that translates into "buy" appeal.
#4 Jazz up your layouts so your most important points stand out
Break up monotonous lines of text with attractive "pull quotes" or "call-outs," which make critical information stand out on the page. To create a pull quote, just copy a provocative or challenging statement from your text and paste it into a different position on the page using large, contrasting type. Add decorative quotation marks, border it with lines, or place it inside a box to jazz it up.
The results? The points of interest you've added draw the reader's eye to the exact point you want them to remember.
#5 Ensure professional results by using the right file formats
You've just created a flyer that will be printed and mailed to your clients. To finish it
All small business owners dream of greater leverage which means the reaping large profits from a simple inexpensive tool. So they look around for tools, tactics or software that will give them an edge. But they miss one of the most effective tools that sits right under their nose. The profit-building tool that most small business people miss is the toll free number.Independent surveys have shown that toll free numbers can increase your business’ sales, improve the branding and perception of your company and significantly increase the value of your business at the point of sale. Below are 3 cri
#4 Jazz up your layouts so your most important points stand out
Break up monotonous lines of text with attractive "pull quotes" or "call-outs," which make critical information stand out on the page. To create a pull quote, just copy a provocative or challenging statement from your text and paste it into a different position on the page using large, contrasting type. Add decorative quotation marks, border it with lines, or place it inside a box to jazz it up.
The results? The points of interest you've added draw the reader's eye to the exact point you want them to remember.
#5 Ensure professional results by using the right file formats
You've just created a flyer that will be printed and mailed to your clients. To finish it off, you import a needed graphic from a website and send your file to the printers. Ouch! The resulting graphics looks blotchy and amateur in print. What went wrong? Graphic file formats for the Internet (72 dpi, low-resolution JPG and GIF) and file formats for offset printing (300 dpi, high-resolution TIF and EPS) are totally different animals. In this case, you've used the wrong file format and resolution for your purpose.
The results? Choosing the right file formats gives you a professional-looking document with clear images and the quality you want.
Start using these five easy techniques to add pizzazz and personality to your marketing pieces now, and you will "hook" new clients immediately.
© Karen Saunders 2005
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