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Casual Articles - How To (Legally) Spy On Your Competition!
Some marketing consultant talk about how you should always stress benefits, and never talk about features … and how you should always focus on the customer, and never on the company.But is that always true? Of course not. For instance, the number of years you’ve been in business is a feature – a fac
He said that's like finding a race-horse that's always coming in second and third, and then just giving it a little extra boost of "energy", and all of a sudden, now you've
When selling yourself, be quick, direct, and get your point across in less than half a minute. We’re always on a hyper deadline. No time for small talk. Tell me what you have and let’s go. 10-second sound bites, three word emails, short hand text messages—speed of communication is king. You can either re
I'm writing today's tip from over on the west coast of Florida, just outside of Tampa, where my family and I will soon be relocating.
And you know what?
Sometimes it's refreshing to be looking at the world from a different vantage point -- you see things differently that way.
You know what I mean?
Are you consistently looking at your business from your customers and your clients point of view?
And even more important, are you looking OUTSIDE your business for new ideas, trends, and ways to market your business?
For example, purchasing goods and services from your competitiors is one of the most basic things you can do, to get new ideas for upselling... cross-selling... and back-end products.
Investing your time and money in this incredibly easy way of "spying" on your competition, is a sure-fire way of keeping you on your toes... staying "hungry"... and making sure you aren't doing anything stupid.
The first thing I ask all my consulting clients (and my copywriting clients for that matter) is "Who's doing things in your marketplace that's really kicking butt? What is their marketing like? Who's really shaking things up?"
Look, one of my first copywriting mentors told me the easiest way to make a fortune was to find something that's working, and then just put a better spin on it using good (better) marketing.
He said that's like finding a race-horse that's always coming in second and third, and then just giving it a little extra boost of "energy", and all of a sudden, now you've
The main difficult in finding a job right after college is because the graduate doesn’t have any practical knowledge, any experience. Every profession has its own secrets and things that you can understand and know only if you have experience. Therefore no matter what qualitative theoretical training yeste
And you know what?
Sometimes it's refreshing to be looking at the world from a different vantage point -- you see things differently that way.
You know what I mean?
Are you consistently looking at your business from your customers and your clients point of view?
And even more important, are you looking OUTSIDE your business for new ideas, trends, and ways to market your business?
For example, purchasing goods and services from your competitiors is one of the most basic things you can do, to get new ideas for upselling... cross-selling... and back-end products.
Investing your time and money in this incredibly easy way of "spying" on your competition, is a sure-fire way of keeping you on your toes... staying "hungry"... and making sure you aren't doing anything stupid.
The first thing I ask all my consulting clients (and my copywriting clients for that matter) is "Who's doing things in your marketplace that's really kicking butt? What is their marketing like? Who's really shaking things up?"
Look, one of my first copywriting mentors told me the easiest way to make a fortune was to find something that's working, and then just put a better spin on it using good (better) marketing.
He said that's like finding a race-horse that's always coming in second and third, and then just giving it a little extra boost of "energy", and all of a sudden, now you've
Let me ask you this question: Do you believe that if you work hard at the office and you get along well with your co-workers and your boss, you'll be rewarded with more pay and promotions?Yeah, you probably do. Many years ago, I know I believed that..Fresh out of college with my engineering d
For example, purchasing goods and services from your competitiors is one of the most basic things you can do, to get new ideas for upselling... cross-selling... and back-end products.
Investing your time and money in this incredibly easy way of "spying" on your competition, is a sure-fire way of keeping you on your toes... staying "hungry"... and making sure you aren't doing anything stupid.
The first thing I ask all my consulting clients (and my copywriting clients for that matter) is "Who's doing things in your marketplace that's really kicking butt? What is their marketing like? Who's really shaking things up?"
Look, one of my first copywriting mentors told me the easiest way to make a fortune was to find something that's working, and then just put a better spin on it using good (better) marketing.
He said that's like finding a race-horse that's always coming in second and third, and then just giving it a little extra boost of "energy", and all of a sudden, now you've
Discounted conference calling rates are easy to find by just searching on the Internet. Many resources are available for companies looking to conference calling rates. Once a discounted conference calling service has been found, it is important to check all of the rate information to make sure that the c
The first thing I ask all my consulting clients (and my copywriting clients for that matter) is "Who's doing things in your marketplace that's really kicking butt? What is their marketing like? Who's really shaking things up?"
Look, one of my first copywriting mentors told me the easiest way to make a fortune was to find something that's working, and then just put a better spin on it using good (better) marketing.
He said that's like finding a race-horse that's always coming in second and third, and then just giving it a little extra boost of "energy", and all of a sudden, now you've
Hotel Key Access Cards are an excellent branding and marketing tool for the hospitality industry. Their custom appearance and exceptional durability makes them an excellent choice for the quality conscience hotel. In addition, the reverse side is available with a variety of specific instructions for operat
He said that's like finding a race-horse that's always coming in second and third, and then just giving it a little extra boost of "energy", and all of a sudden, now you've got a consistent winner.
So start looking at your business from the outside, because you really DO see things differently when you're on the outside looking in.
Now go sell something,
Craig Garber
http://www.KingOfCopy.com
P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html
P.P.S. If you know someone who could benefit from this tip, then do the right thing and forward this tip on to them, right NOW!
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