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Casual Articles - Small Business Marketing Tip #7: Annoy Your Competition And Make Money In The Process
One of the competitive advantages quick-serves have long enjoyed is customer convenience due to the shorter cook times and the ability for the customer to pick up their food in a drive-thru or drive-in. That’s no longer the case. I recently passed a full-service restaurant that ha
The trouble makers.
The people who rubbed others the wrong way.
The people who created tension.
Those are people who got attention. Those are the people who get remembered, immortalized and talked about.
And that is what you want to strive to be
We all have to deal with difficult, angry or even manipulative customers. The process is usually infuriating, frustrating and time consuming. While it often seems we are at the mercy of unpleasant customers (or people in general), that's not really true. By learning defusing skills,
What???
You heard me…you should be pissing off your competition on a regular basis.
Here’s why…
If you are annoying your competition you must be doing something they don’t like. One thing you are probably doing is taking their customers.
Hey, that’s a good thing.
People generally don’t get annoyed with other people if they are minding their own business and business people generally don’t get mad at other businesses people unless they are making their lives more difficult, stealing their customers or nabbing the lion’s share of the local business.
Now, don’t you see why it’s so important to be annoying your competition?
You need to be constantly making it difficult for you competitors to compete with you. Make it hard for them to keep up with all the innovative and powerful marketing ideas, strategies and stunts you pull to grab more than your fair share of the business and some of their customers in the process.
If you look back in history who is written about in history books, who is immortalized in paintings and statues?
The trouble makers.
The people who rubbed others the wrong way.
The people who created tension.
Those are people who got attention. Those are the people who get remembered, immortalized and talked about.
And that is what you want to strive to be i
I’m an expert on change and leadership, but my most popular speaking topic this past year, and the one I’m already getting the most requests for in 2006, is “Creative Collaboration.” This is because my corporate clients around the world (two of next year’s programs are schedule
Hey, that’s a good thing.
People generally don’t get annoyed with other people if they are minding their own business and business people generally don’t get mad at other businesses people unless they are making their lives more difficult, stealing their customers or nabbing the lion’s share of the local business.
Now, don’t you see why it’s so important to be annoying your competition?
You need to be constantly making it difficult for you competitors to compete with you. Make it hard for them to keep up with all the innovative and powerful marketing ideas, strategies and stunts you pull to grab more than your fair share of the business and some of their customers in the process.
If you look back in history who is written about in history books, who is immortalized in paintings and statues?
The trouble makers.
The people who rubbed others the wrong way.
The people who created tension.
Those are people who got attention. Those are the people who get remembered, immortalized and talked about.
And that is what you want to strive to be
When grant-seeking organizations conduct a diligent search to find funds for their programs, hundreds of possibilities are likely to arise. If using a resource like the Foundation Center database, there will be detailed information about foundations’ and corporate funders’ prioritie
Now, don’t you see why it’s so important to be annoying your competition?
You need to be constantly making it difficult for you competitors to compete with you. Make it hard for them to keep up with all the innovative and powerful marketing ideas, strategies and stunts you pull to grab more than your fair share of the business and some of their customers in the process.
If you look back in history who is written about in history books, who is immortalized in paintings and statues?
The trouble makers.
The people who rubbed others the wrong way.
The people who created tension.
Those are people who got attention. Those are the people who get remembered, immortalized and talked about.
And that is what you want to strive to be
As a parent, I try to teach my children to look beyond people’s appearances, and not to judge others based on if they’re wearing the latest fashions, or if their appearance is not as aesthetically pleasing as others. We live in a world where we are bombarded by messages that materia
If you look back in history who is written about in history books, who is immortalized in paintings and statues?
The trouble makers.
The people who rubbed others the wrong way.
The people who created tension.
Those are people who got attention. Those are the people who get remembered, immortalized and talked about.
And that is what you want to strive to be
Coffee mugs have a long history and are a great marketing tools for businesses. In this article I hope to highlight the ways that companies use coffee mugs as a marketing tool using a couple of examples.The great thing about coffee mugs is the inexpensive price for a very port
The trouble makers.
The people who rubbed others the wrong way.
The people who created tension.
Those are people who got attention. Those are the people who get remembered, immortalized and talked about.
And that is what you want to strive to be in your market.
Will you turn some customers away by your actions?
YOU BET…and that’s a good thing.
You have to sacrifice a portion of people that wouldn’t be good great customers anyway in order to get another portion to embrace, love and talk about you. They will buy everything you have to sell.
There are no books or statues of people who just got their fair share.
Small business owners and independent sales people who let the status quo drive their lives and business are destined to only receive the bare minimum.
The crazy thing is – it’s not much harder or more time consuming to be the best.
If you want to make your life and your business Enjoyable, Simple and Prosperous you need to start annoying some people today.
Start with your competition by doing smart marketing.
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