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    So when one of my colleagues and I put an ad in the paper for a teen the

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    When I first started my marriage and family therapy private practice in 1986, it was considered bad form to advertise your services. It was not considered unethical, just something a “professional” did not do.

    That never really made a whole lot of sense to me.

    I think it came from the never was true notion that all you had to do was hang up your shingle and the clients would flock to your door.

    Breaking the rules

    So when one of my colleagues and I put an ad in the paper for a teen ther

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    to advertise your services. It was not considered unethical, just something a “professional” did not do.

    That never really made a whole lot of sense to me.

    I think it came from the never was true notion that all you had to do was hang up your shingle and the clients would flock to your door.

    Breaking the rules

    So when one of my colleagues and I put an ad in the paper for a teen the

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    .

    That never really made a whole lot of sense to me.

    I think it came from the never was true notion that all you had to do was hang up your shingle and the clients would flock to your door.

    Breaking the rules

    So when one of my colleagues and I put an ad in the paper for a teen the

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    notion that all you had to do was hang up your shingle and the clients would flock to your door.

    Breaking the rules

    So when one of my colleagues and I put an ad in the paper for a teen the

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    Breaking the rules

    So when one of my colleagues and I put an ad in the paper for a teen therapy group we were running, you would have thought we had shot someone. The reaction varied from stunned silence to comments such as “What are you guys, ambulance chasers?”

    Well, what made all the flack easier to take, besides the fact I have a fairly thick skin, is that it worked. We tapped into an underserved niche (teens and their parents), the practice took off, and I’ve been busy ever since.

    Un

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