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Casual Articles - Affluent Turn Cautious in Outlook for Personal Spending and the Economy
Is Your Ladder Against the Wrong Wall? domestic and international travel, designer and non-designer apparel, collectibles, fine jewelry, and political and charitable contributions.Years ago, my dream was to work my way up the corporate ladder, which in a male dominated environment I managed to do; my last promotion making me a senior manager.But, two things happened - I didn't enjoy it and then I got made redundant.So, it sounds like being made redundant was a good and timely thing, right? Yes, it was, and with a good redundancy package, it gave me time to think about my options Of the 17 future spending indexes, only four are at positive levels. Of the 13 categories with negative indexes, 11 declined from their Spring 2005 level. The Future Spending Index average (91.8) is at its lowest level since tracking began in Fall 2003. Approximately two-thirds of the respondents expect to spend the same amount for holiday gifts this year as last year. The number who expect to spend “less” (21%) this year is abo Being Someone: From the Perspective of a Fourth Grader The Affluent Market Tracking Study #8, the just released Fall 2005 report in a continuing series of twice-yearly surveys by The American Affluence Research Center (AARC), reveals several important changes in the 12- month economic outlook and spending plans of the wealthiest 10% of Americans, the 11 million households representing about half of all consumer income and spending and a third of the total US economy.If you posed this question to a fourth grader, what do you suppose their answer would be? “If a person were invited to speak to your class today and you saw them walking down the hall, how would you know that they are ‘somebody!’?” Better still, if you asked that same question to a high school student or to someone you work with, what do you think his or her response would be?This question, seemingly so sim While the affluent still have a somewhat positive outlook toward current business conditions, their outlook for future economic conditions is now neutral. This may reflect concern about the potential negative economic consequences of the Gulf coast hurricanes (risk of increased inflation, higher interest rates, and a recession) that dominated the news media in September, when the survey was conducted. The affluent are far less positive than they were six months ago, continuing a decline that began in Spring 2004 after reaching a record high in the Fall 2003 survey. The composite Affluent Consumer Expectations (ACE) index for economic conditions 12 months from now had set a record low this past spring at 116 and has now dropped further to the neutral level of 100. The affluent also indicated modest declines in their plans for major purchases and their expected changes in spending for 17 different products and services. Their projected $57 billion in expenditures for holiday gifts (25% of the estimated total holiday gift market) is 1.6% below 2004 spending levels. This contrasts with a 5% increase projected in an early October survey of the total adult population for the National Retail Federation. There is some indication of a reduction in the plans for major expenditures in the next 12 months, with 44% of respondents reporting no such plans. Plans for home remodeling, cruises, and acquisition of vacation residences declined from their Spring 2005 record highs. Plans to acquire motor vehicles and boats showed slight increases, while plans to purchase an existing home as a primary residence increased to a record high. The AARC surveys track spending plans over the next 12 months for 17 categories of goods and services, including major appliances, home computers, furniture/furnishings, entertainment equipment, casual and upscale dining out, entertainment, recreation, domestic and international travel, designer and non-designer apparel, collectibles, fine jewelry, and political and charitable contributions. Of the 17 future spending indexes, only four are at positive levels. Of the 13 categories with negative indexes, 11 declined from their Spring 2005 level. The Future Spending Index average (91.8) is at its lowest level since tracking began in Fall 2003. Approximately two-thirds of the respondents expect to spend the same amount for holiday gifts this year as last year. The number who expect to spend “less” (21%) this year is abou Dissatisfied or Rude Customers Can Be Satisfied Customers reflect concern about the potential negative economic consequences of the Gulf coast hurricanes (risk of increased inflation, higher interest rates, and a recession) that dominated the news media in September, when the survey was conducted.On a recent airline flight I was an upset customer. I was arriving on a late inbound flight and connecting with the last flight out on the same airline, but the connecting flight left without me! At first, I was furious when told to wait in a line of 300 people to resolve my problem. But I used my time to "people watch", and I made some valuable observations.I saw that the customers who approached one The affluent are far less positive than they were six months ago, continuing a decline that began in Spring 2004 after reaching a record high in the Fall 2003 survey. The composite Affluent Consumer Expectations (ACE) index for economic conditions 12 months from now had set a record low this past spring at 116 and has now dropped further to the neutral level of 100. The affluent also indicated modest declines in their plans for major purchases and their expected changes in spending for 17 different products and services. Their projected $57 billion in expenditures for holiday gifts (25% of the estimated total holiday gift market) is 1.6% below 2004 spending levels. This contrasts with a 5% increase projected in an early October survey of the total adult population for the National Retail Federation. There is some indication of a reduction in the plans for major expenditures in the next 12 months, with 44% of respondents reporting no such plans. Plans for home remodeling, cruises, and acquisition of vacation residences declined from their Spring 2005 record highs. Plans to acquire motor vehicles and boats showed slight increases, while plans to purchase an existing home as a primary residence increased to a record high. The AARC surveys track spending plans over the next 12 months for 17 categories of goods and services, including major appliances, home computers, furniture/furnishings, entertainment equipment, casual and upscale dining out, entertainment, recreation, domestic and international travel, designer and non-designer apparel, collectibles, fine jewelry, and political and charitable contributions. Of the 17 future spending indexes, only four are at positive levels. Of the 13 categories with negative indexes, 11 declined from their Spring 2005 level. The Future Spending Index average (91.8) is at its lowest level since tracking began in Fall 2003. Approximately two-thirds of the respondents expect to spend the same amount for holiday gifts this year as last year. The number who expect to spend “less” (21%) this year is abo Multiple Channels, Multiple Times to the neutral level of 100.I've just been reading about the frustrations of a Human Resources manager. He's tired of having to answer the same questions about benefits over and over again.I understand that, having been on both sides of the issue, both as a consumer of benefits and in communicating about them on behalf of corporate clients. Benefits can be the slippery eels of internal communication.But, to put the issue into con The affluent also indicated modest declines in their plans for major purchases and their expected changes in spending for 17 different products and services. Their projected $57 billion in expenditures for holiday gifts (25% of the estimated total holiday gift market) is 1.6% below 2004 spending levels. This contrasts with a 5% increase projected in an early October survey of the total adult population for the National Retail Federation. There is some indication of a reduction in the plans for major expenditures in the next 12 months, with 44% of respondents reporting no such plans. Plans for home remodeling, cruises, and acquisition of vacation residences declined from their Spring 2005 record highs. Plans to acquire motor vehicles and boats showed slight increases, while plans to purchase an existing home as a primary residence increased to a record high. The AARC surveys track spending plans over the next 12 months for 17 categories of goods and services, including major appliances, home computers, furniture/furnishings, entertainment equipment, casual and upscale dining out, entertainment, recreation, domestic and international travel, designer and non-designer apparel, collectibles, fine jewelry, and political and charitable contributions. Of the 17 future spending indexes, only four are at positive levels. Of the 13 categories with negative indexes, 11 declined from their Spring 2005 level. The Future Spending Index average (91.8) is at its lowest level since tracking began in Fall 2003. Approximately two-thirds of the respondents expect to spend the same amount for holiday gifts this year as last year. The number who expect to spend “less” (21%) this year is abo Shrinkage Control 44% of respondents reporting no such plans. Plans for home remodeling, cruises, and acquisition of vacation residences declined from their Spring 2005 record highs. Plans to acquire motor vehicles and boats showed slight increases, while plans to purchase an existing home as a primary residence increased to a record high.What has been your store's shrinkage experience for the last two years? What will it be this year? If it has not been as good as it should have been, now is the time to analyze the possible causes and take steps to keep shrinkage in line this year.WHAT IS SHRINKAGE?The difference between the perpetual book inventory and the physical inventory count is called shrinkage. The book inventory is a record The AARC surveys track spending plans over the next 12 months for 17 categories of goods and services, including major appliances, home computers, furniture/furnishings, entertainment equipment, casual and upscale dining out, entertainment, recreation, domestic and international travel, designer and non-designer apparel, collectibles, fine jewelry, and political and charitable contributions. Of the 17 future spending indexes, only four are at positive levels. Of the 13 categories with negative indexes, 11 declined from their Spring 2005 level. The Future Spending Index average (91.8) is at its lowest level since tracking began in Fall 2003. Approximately two-thirds of the respondents expect to spend the same amount for holiday gifts this year as last year. The number who expect to spend “less” (21%) this year is abo 10 Ways to Stay Ahead of Your Restaurant Competition - Part 2 domestic and international travel, designer and non-designer apparel, collectibles, fine jewelry, and political and charitable contributions.Every restaurant owner should constantly be taking an objective look at how well your restaurant is doing. Staying ahead of the competition will keep you on your toes. Here in part 2 of this article, we look at more ways you can get a good report card.6. Be aware of your customer’s preferences and usual favourites.Customers love to feel special. Most diners go to a restaurant for an experience, not ju Of the 17 future spending indexes, only four are at positive levels. Of the 13 categories with negative indexes, 11 declined from their Spring 2005 level. The Future Spending Index average (91.8) is at its lowest level since tracking began in Fall 2003. Approximately two-thirds of the respondents expect to spend the same amount for holiday gifts this year as last year. The number who expect to spend “less” (21%) this year is about double the number who expect to spend “more” (11%). This information is based on a national survey of 448 men and women in the wealthiest 10% of American households. The survey participants have an average income of $308,000 and an average net worth of $2.7 million. The survey has a 5% margin of error at the 95% confidence level.Highlights of the survey can be found at the AARC website www.affluenceresearch.org
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