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Casual Articles - Small Business Marketing: A Marketing Funnel Should Be Part of Your Recipe for Success
In the world of athletics there is widely accepted principle that states: “Speed Kills”. In most sporting events speed will prevail over strength and often times speed will end-up being the deciding factor between victory and defeat. As important as speed is on the field of play it has been my experience that it is even more important in the world of business. While there is little debate that speed can create an extreme competitive advantage
And, they'll be more likely to spend more now that they know your products or services are high quality and deliver on your sales promise.
Fill your funnel with a variety of products and services
This gives you the opportunity to earn more from every client and helps you minimize the expensive and time-consuming task of always having to be looking and marketing for MORE clients.
Plus, with the right "top of funnel" product, you'll ATTRACT more clients.
So what's at
Incentive marketing, simply put is a specific plan to get people to do what you want them to do. This could be employees or customers; you offer a reward of some kind for performing certain objectives. When we say incentive marketing however this usually refers to customers or clients. We want them to remain loyal to a brand, product or company, and so in order to do this we set up an incentive marketing strategy that will bring them back con
The best way to do that, and one of the most cost-effective ways to market your business, is to use a marketing funnel.
What's a marketing funnel?
Well, you're probably familiar with what a funnel looks like. It's got a large opening at the top and a small opening at the bottom. It looks kind of like an inverted triangle.
The idea of a marketing funnel is this ...
You want to get as many prospects and potential clients into the top of the funnel - the part of the funnel with the widest opening. Ahhh ... the better to hold all those prospects and clients!
So how do you get clients into your funnel?
One way is with a free or low-cost, low-risk offer. Offering a free newsletter or ezine, a special report or even a complimentary consultation are all great ways to get prospects into your funnel.
This lets potential clients "test drive" you before buying
Giving prospects a way to "try you on for size" and see how they like your style and your approach is a great way to entice them onto your list. They can "test drive" you and your business, without first investing a lot of time or money.
And it gives you the chance to create a relationship with them over time.
This is particularly important if you're selling higher-priced professional services. Odds are most people will not purchase from you the very first time they come in contact with you or see your marketing. They need to get to know you first, to see if you're a good fit for their needs.
So what goes inside the funnel?
Inside your funnel, you'll want to have a series of products and services, ideally increasing in value and price as you work your way down the funnel.
My 10stepmarketing funnel starts with my Step-by-Step Guidebook and Resource Center, and is followed by several CD products, my telecourses and my Extreme Marketing Makeover Program. The value and price of these products and services increases as you go down the list.
The idea is that most people will try you out by first purchasing a lower priced, lower involvement product or service. Then, if they are pleased with that product or service, they're very likely to come back to see what else you have to offer.
And, they'll be more likely to spend more now that they know your products or services are high quality and deliver on your sales promise.
Fill your funnel with a variety of products and services
This gives you the opportunity to earn more from every client and helps you minimize the expensive and time-consuming task of always having to be looking and marketing for MORE clients.
Plus, with the right "top of funnel" product, you'll ATTRACT more clients.
So what's at t
The Federal Trade Commission’s Consumer Division’s Franchising Group is not well known by consumers or the citizenry. Franchising in the United States Accounts for one-third every consumer dollar spent and 400,000 outlets or stores. The Federal Trade Commission over sees the franchising industry. Some franchisors believe the FTC desperately needs turn over at the franchising division. Some attorneys who make money suing franchisors on behalf
You want to get as many prospects and potential clients into the top of the funnel - the part of the funnel with the widest opening. Ahhh ... the better to hold all those prospects and clients!
So how do you get clients into your funnel?
One way is with a free or low-cost, low-risk offer. Offering a free newsletter or ezine, a special report or even a complimentary consultation are all great ways to get prospects into your funnel.
This lets potential clients "test drive" you before buying
Giving prospects a way to "try you on for size" and see how they like your style and your approach is a great way to entice them onto your list. They can "test drive" you and your business, without first investing a lot of time or money.
And it gives you the chance to create a relationship with them over time.
This is particularly important if you're selling higher-priced professional services. Odds are most people will not purchase from you the very first time they come in contact with you or see your marketing. They need to get to know you first, to see if you're a good fit for their needs.
So what goes inside the funnel?
Inside your funnel, you'll want to have a series of products and services, ideally increasing in value and price as you work your way down the funnel.
My 10stepmarketing funnel starts with my Step-by-Step Guidebook and Resource Center, and is followed by several CD products, my telecourses and my Extreme Marketing Makeover Program. The value and price of these products and services increases as you go down the list.
The idea is that most people will try you out by first purchasing a lower priced, lower involvement product or service. Then, if they are pleased with that product or service, they're very likely to come back to see what else you have to offer.
And, they'll be more likely to spend more now that they know your products or services are high quality and deliver on your sales promise.
Fill your funnel with a variety of products and services
This gives you the opportunity to earn more from every client and helps you minimize the expensive and time-consuming task of always having to be looking and marketing for MORE clients.
Plus, with the right "top of funnel" product, you'll ATTRACT more clients.
So what's at
Wire EDM machine technology has progressed rapidly in recent times and a strategic investment in the technology can greatly enhance the accuracies and surface finishes, reducing cycle times.The EDM machines are available in different brands with varying capacities and features. Often, investing in a wire EDM requires a huge capital and the cost varies. All leading companies in wire EDM manufacturing business have their websites. These
And it gives you the chance to create a relationship with them over time.
This is particularly important if you're selling higher-priced professional services. Odds are most people will not purchase from you the very first time they come in contact with you or see your marketing. They need to get to know you first, to see if you're a good fit for their needs.
So what goes inside the funnel?
Inside your funnel, you'll want to have a series of products and services, ideally increasing in value and price as you work your way down the funnel.
My 10stepmarketing funnel starts with my Step-by-Step Guidebook and Resource Center, and is followed by several CD products, my telecourses and my Extreme Marketing Makeover Program. The value and price of these products and services increases as you go down the list.
The idea is that most people will try you out by first purchasing a lower priced, lower involvement product or service. Then, if they are pleased with that product or service, they're very likely to come back to see what else you have to offer.
And, they'll be more likely to spend more now that they know your products or services are high quality and deliver on your sales promise.
Fill your funnel with a variety of products and services
This gives you the opportunity to earn more from every client and helps you minimize the expensive and time-consuming task of always having to be looking and marketing for MORE clients.
Plus, with the right "top of funnel" product, you'll ATTRACT more clients.
So what's at
Have you ever thought about how much money has been lost due to poor customer service? Is it happening within the organization you are affiliated? Or perhaps you are the owner and are not aware of the practices of your employees.A few months ago I had decided to purchase a new laptop. Being a business owner and from a small town, I try to frequent the local businesses if they have what meets my needs. This timeframe happened
Inside your funnel, you'll want to have a series of products and services, ideally increasing in value and price as you work your way down the funnel.
My 10stepmarketing funnel starts with my Step-by-Step Guidebook and Resource Center, and is followed by several CD products, my telecourses and my Extreme Marketing Makeover Program. The value and price of these products and services increases as you go down the list.
The idea is that most people will try you out by first purchasing a lower priced, lower involvement product or service. Then, if they are pleased with that product or service, they're very likely to come back to see what else you have to offer.
And, they'll be more likely to spend more now that they know your products or services are high quality and deliver on your sales promise.
Fill your funnel with a variety of products and services
This gives you the opportunity to earn more from every client and helps you minimize the expensive and time-consuming task of always having to be looking and marketing for MORE clients.
Plus, with the right "top of funnel" product, you'll ATTRACT more clients.
So what's at
“It’s too hot!” “It’s too cold!” “It smells!” “I can’t do my work!” “We need more space!”...the list goes on and on...and your company’s bottom line suffers because the place where you work is not supporting the purpose of your business.Let’s start with an example. You’re planning a cross country trip from Norfolk, Virginia to San Diego. The only problem is, you don’t know where you are, so you can’t plan how to get there. Fuel costs a
And, they'll be more likely to spend more now that they know your products or services are high quality and deliver on your sales promise.
Fill your funnel with a variety of products and services
This gives you the opportunity to earn more from every client and helps you minimize the expensive and time-consuming task of always having to be looking and marketing for MORE clients.
Plus, with the right "top of funnel" product, you'll ATTRACT more clients.
So what's at the bottom of the funnel?
This is where your very best clients end up. These are the people who love you and your products and services so much they'll buy anything and everything you make available to them.
So, usually the product or service at the bottom of your funnel is your most expensive, most valuable one.
Take a look at your business and make sure you're using a marketing funnel. If you're not, make it part of your marketing plan to create one. And you'll always have a pipeline full of prospects and clients.
(C) Copyright 2005 Debbie LaChusa
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