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Casual Articles - Positive Language for a Positive Response
A very surprising thing happens just about every time I sit down to work on my marketing plan, call a prospective client, mail a few thank-you notes to current clients,
We changed the brochure to say that the gym has a
Many franchise agreements these days have five year franchise terms, which go through to an automatic renewal period and then they go for another five years. In the pas
Some time ago, I edited the marketing materials produced by a London hotel. One of the hotels attractions was its leisure centre, which included a well-equipped gym. The original script referred to a large satellite TV to give some relief from the torture. Now, I have to admit that I agree with the sentiment. The strange machines in gyms are as painful as they are boring. Nevertheless, this was an unwise piece of ironic humour.
The gym is a selling point to people who already like hard exercise, not to couch potatoes like me. Why present a negative perception of the gym, however obviously it is intended as humour? Of course, it is unlikely to deter the hardened keep-fit fanatic and, no matter how the gym is marketed, I am a lost cause. The big risk is that it puts off someone who is wondering whether to try a gym during a leisure weekend. Reminding them that long-forgotten muscles are going to ache is perhaps not the best selling point.
We changed the brochure to say that the gym has a l
Everybody thinks that being successful in developing and running their own business is all about having enough start-up and working capital, or the proper image that fit
The gym is a selling point to people who already like hard exercise, not to couch potatoes like me. Why present a negative perception of the gym, however obviously it is intended as humour? Of course, it is unlikely to deter the hardened keep-fit fanatic and, no matter how the gym is marketed, I am a lost cause. The big risk is that it puts off someone who is wondering whether to try a gym during a leisure weekend. Reminding them that long-forgotten muscles are going to ache is perhaps not the best selling point.
We changed the brochure to say that the gym has a
Attorney marketing is necessary for success at every law firm and becoming more necessary every day. Unfortunately, many attorneys feel that they do not have the traits,
The gym is a selling point to people who already like hard exercise, not to couch potatoes like me. Why present a negative perception of the gym, however obviously it is intended as humour? Of course, it is unlikely to deter the hardened keep-fit fanatic and, no matter how the gym is marketed, I am a lost cause. The big risk is that it puts off someone who is wondering whether to try a gym during a leisure weekend. Reminding them that long-forgotten muscles are going to ache is perhaps not the best selling point.
We changed the brochure to say that the gym has a
The young man took his place behind the lectern, preparing to address the graduating class. He had earned the right to make this speech by having the best grade point av
We changed the brochure to say that the gym has a
Marketing is an essential activity for any business. It doesn't
have to be expensive. In fact, some of the most effective
ways to market your business are also the
We changed the brochure to say that the gym has a large satellite TV to keep you entertained. The number of guests using the gym has increased. Enough said!
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