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Casual Articles - Identify Your Perfect Clients & Develop an Attraction Marketing System
It seems to me that everywhere we shop these days, or any service we require involves long waiting times. Stores used to hire enough clerks, cashiers, and service people to meet the needs of their customers. As a business person who understands how to calculate percentage ratios, this makes no sense to me.Mostly in business we set up our labor and many other business expenses based on sales figures. So if we consider larger stores doing revenues of $30,000-$50,000/day, and their average cost of labor is only ten percent of their gross sales, which is low by the way, they should have between $3000-$5000/day to spend on wages. Just figur
Exercise: 1. Look at your list, “I Choose for My Perfect Clients to Expect Me to…”
2. For each item ask yourself, “Are we providing this service or meeting this expectation completely right now?”
3. If yes, congratulations. Go on to the next item on the li
McGregor suggests that two contrasting styles of management are preferred attitudinal styles of individual managers. Theory Y requires a more participative management style rather than an authoritative one. McGregor believes that managers can change their style and doubts the efficacy of Theory X in achieving organizational objectives.Other writers have looked at the underlying styles of management to gauge their effectiveness. Blake and Mouton devised a grid that plots a manager’s responses to a questionnaire and analyses whether that manager is task or people oriented. There are five atypical styles that are featured at the corner
Picture in your mind your 3 perfect clients. You may think of them as your A+ clients.
Your Perfect Client Prototype – Qualities & Attributes The Be – Do – Have Approach
BE: Your perfect clients attitudes, beliefs, & values Example:
DO: How your perfect clients’ behave. What do they do and what do they not do. Example:
HAVE: What do your perfect clients have and what don’t they have that makes them a perfect client. Example:
What Makes Your Perfect Clients Tick? “The key to creating far more satisfying and synchronistic relationships is to say what usually goes unsaid in the context of business, to share the motivations and missions that drive us and our customers (clients) to get out of bed each morning and face another day. When we know what motivates our perfect customers – what is most important to them in their lives – we will be in a much better position to assist them to achieve their goals.” Attracting Perfect Customers: The Power of Strategic Synchronicity by Stacey Hall & Jan Brogniez
Interviewing questions for getting to what makes your perfect client tick:
1. Why do you get out of bed in the morning?
2. Who is the most important person to you in the world?
3. What is most important to you in the world?
4. What do you want to achieve before you leave this world?
5. What do you really love about your life?
Attraction Principle: Like attracts like. Based on this, you can lay the foundation for a great relationship by asking the same questions of yourself, since your perfect customers are generally motivated by the same, missions, issues, values and challenges as you are.
What Do Your Perfect Clients Expect You to Deliver?
What are the qualities and attributes that make your practice a perfect place for your perfect clients?
How do you know what your customers expect of you? You get to say.
How can this be? You are fulfilling your own unique purpose and mission through your business. You are the only one who can create your business in the way you do. To be most attractive to your perfect clients, it’s paramount that you be completely fulfilled through your work.
Thought Experiment: Recall a time when you were serving a perfect client? What was it like? Now, recall a time when you were serving a difficult client? What was that like? What was 1 key difference? Didn’t the perfect client appreciate the way you do business and the difficult one would have preferred for you to do business in some other way?
Key point: What do you want to provide and how?
I Choose for My Perfect Clients to Expect Me to….
Include: pricing, location, advertising methods, staff size, primary services, secondary services, Not what you think you should provide, or have to provide. Only what you truly want to provide. What would be most satisfying and fulfilling for you? This is key to designing your practice on purpose and filling it with your perfect clients.
Where Do You Have Room for Improvement? Question: What do you have to improve to attract more perfect clients? Answer: Only those items that your perfect client expects you to deliver.
More Challenging Question: What are you currently working to improve that your perfect clients don’t expect or want you to improve? This is the most fun and enjoyable part of the process. It’s an opportunity to acknowledge your strengths and to identify where you can ‘turn on the power’ in order to be even more attractive to a larger This step helps keep you on track and on purpose with your overall game plan by allowing you to check to see if new ideas are aligned with and consistent with what you say your perfect customers expect from you.
Exercise: 1. Look at your list, “I Choose for My Perfect Clients to Expect Me to…”
2. For each item ask yourself, “Are we providing this service or meeting this expectation completely right now?”
3. If yes, congratulations. Go on to the next item on the lis
There are many ways to motivate employees. We will take a closer look at the possible motivational tools in this article and will discuss the possible outcomes and the effect it might have on the organizational performance.To motivate someone, one has to find something in that person that will make that person want to do whatever the motivator asked for. Subsequently, the word motivation comes from the Latin word "movere". The movement of workers to act in a desired manner has always consumed the thoughts of managers. This is because an organization can only be successful if employees are motivated. Theories of motivation are th
Interviewing questions for getting to what makes your perfect client tick:
1. Why do you get out of bed in the morning?
2. Who is the most important person to you in the world?
3. What is most important to you in the world?
4. What do you want to achieve before you leave this world?
5. What do you really love about your life?
Attraction Principle: Like attracts like. Based on this, you can lay the foundation for a great relationship by asking the same questions of yourself, since your perfect customers are generally motivated by the same, missions, issues, values and challenges as you are.
What Do Your Perfect Clients Expect You to Deliver?
What are the qualities and attributes that make your practice a perfect place for your perfect clients?
How do you know what your customers expect of you? You get to say.
How can this be? You are fulfilling your own unique purpose and mission through your business. You are the only one who can create your business in the way you do. To be most attractive to your perfect clients, it’s paramount that you be completely fulfilled through your work.
Thought Experiment: Recall a time when you were serving a perfect client? What was it like? Now, recall a time when you were serving a difficult client? What was that like? What was 1 key difference? Didn’t the perfect client appreciate the way you do business and the difficult one would have preferred for you to do business in some other way?
Key point: What do you want to provide and how?
I Choose for My Perfect Clients to Expect Me to….
Include: pricing, location, advertising methods, staff size, primary services, secondary services, Not what you think you should provide, or have to provide. Only what you truly want to provide. What would be most satisfying and fulfilling for you? This is key to designing your practice on purpose and filling it with your perfect clients.
Where Do You Have Room for Improvement? Question: What do you have to improve to attract more perfect clients? Answer: Only those items that your perfect client expects you to deliver.
More Challenging Question: What are you currently working to improve that your perfect clients don’t expect or want you to improve? This is the most fun and enjoyable part of the process. It’s an opportunity to acknowledge your strengths and to identify where you can ‘turn on the power’ in order to be even more attractive to a larger This step helps keep you on track and on purpose with your overall game plan by allowing you to check to see if new ideas are aligned with and consistent with what you say your perfect customers expect from you.
Exercise: 1. Look at your list, “I Choose for My Perfect Clients to Expect Me to…”
2. For each item ask yourself, “Are we providing this service or meeting this expectation completely right now?”
3. If yes, congratulations. Go on to the next item on the li
Much in business -- as on the stock exchange -- moves in trends. Not forever though. Some trends will fade away when others amplify. And certain important incidents may cause new trends to start or others to finish abruptly. Certification is also an phenomenon that is supported by a trend. Certification has an extended use. Most products should be certified, which mean that they agree with a certain standard. This is a best practice in the food sector, where serious damage could be done when the product is not certified. The certification demonstrates an certain quality level.The trend that drives certification is a trend that is base
What Do Your Perfect Clients Expect You to Deliver?
What are the qualities and attributes that make your practice a perfect place for your perfect clients?
How do you know what your customers expect of you? You get to say.
How can this be? You are fulfilling your own unique purpose and mission through your business. You are the only one who can create your business in the way you do. To be most attractive to your perfect clients, it’s paramount that you be completely fulfilled through your work.
Thought Experiment: Recall a time when you were serving a perfect client? What was it like? Now, recall a time when you were serving a difficult client? What was that like? What was 1 key difference? Didn’t the perfect client appreciate the way you do business and the difficult one would have preferred for you to do business in some other way?
Key point: What do you want to provide and how?
I Choose for My Perfect Clients to Expect Me to….
Include: pricing, location, advertising methods, staff size, primary services, secondary services, Not what you think you should provide, or have to provide. Only what you truly want to provide. What would be most satisfying and fulfilling for you? This is key to designing your practice on purpose and filling it with your perfect clients.
Where Do You Have Room for Improvement? Question: What do you have to improve to attract more perfect clients? Answer: Only those items that your perfect client expects you to deliver.
More Challenging Question: What are you currently working to improve that your perfect clients don’t expect or want you to improve? This is the most fun and enjoyable part of the process. It’s an opportunity to acknowledge your strengths and to identify where you can ‘turn on the power’ in order to be even more attractive to a larger This step helps keep you on track and on purpose with your overall game plan by allowing you to check to see if new ideas are aligned with and consistent with what you say your perfect customers expect from you.
Exercise: 1. Look at your list, “I Choose for My Perfect Clients to Expect Me to…”
2. For each item ask yourself, “Are we providing this service or meeting this expectation completely right now?”
3. If yes, congratulations. Go on to the next item on the li
You may be checking out this article because you want more money in your life. Maybe you need it. And making money can be difficult, especially if you don't know how easy it can be.Let's be clear: If you're not earning at least $15-$30/hour for your part-time job (or even full-time job, for that matter) - it's time for you to get the money you deserve. Stop working for less than you're worth.I know all sorts of people busting their butts as salesman and waitresses - they hate their jobs and they sacrifice their personal lives to work these terrible jobs. Worse - when you average out how much money most of those people are makin
Key point: What do you want to provide and how?
I Choose for My Perfect Clients to Expect Me to….
Include: pricing, location, advertising methods, staff size, primary services, secondary services, Not what you think you should provide, or have to provide. Only what you truly want to provide. What would be most satisfying and fulfilling for you? This is key to designing your practice on purpose and filling it with your perfect clients.
Where Do You Have Room for Improvement? Question: What do you have to improve to attract more perfect clients? Answer: Only those items that your perfect client expects you to deliver.
More Challenging Question: What are you currently working to improve that your perfect clients don’t expect or want you to improve? This is the most fun and enjoyable part of the process. It’s an opportunity to acknowledge your strengths and to identify where you can ‘turn on the power’ in order to be even more attractive to a larger This step helps keep you on track and on purpose with your overall game plan by allowing you to check to see if new ideas are aligned with and consistent with what you say your perfect customers expect from you.
Exercise: 1. Look at your list, “I Choose for My Perfect Clients to Expect Me to…”
2. For each item ask yourself, “Are we providing this service or meeting this expectation completely right now?”
3. If yes, congratulations. Go on to the next item on the li
Ah, human nature! It's pretty amazing how much the creatures of habit label really sticks to so many of us, 90 to 95% I am quite sure would be a very realistic number! We go through our lives, getting an education and eventually getting out into the real world, securing our 9 to 5 jobs, working for someone who we hope sees the value of our perceived worth.Year after year, we hopefully assess our position in a financial and professional sense, looking forward to the day when we can retire and eventually enjoy the fruits of our labor! Retirement, simply uttering the word conjures up visions of travel, recreation, little or no worries, an
Exercise: 1. Look at your list, “I Choose for My Perfect Clients to Expect Me to…”
2. For each item ask yourself, “Are we providing this service or meeting this expectation completely right now?”
3. If yes, congratulations. Go on to the next item on the list. If no, then circle that one.
4. Repeat for all the items on the list. As you ask this question, check in with your perfect clients – the 3 you pictured at the start of this process. Ask them what they say. (Often, we’re our own worst critic, especially if we have a ‘perfectionist streak’ in us.)
5. Top of new page, write “What Do I Have to Improve to Attract More Perfect Customers?” Write the circled items here.
6. Write down the date when you will BEGIN working on that item.
What’s Next?
You’ve just made a great start in designing your practice on purpose to be even more attractive to your perfect clients. Possible actions for moving forward:
1. Keep adding to your 4 lists.
2. Review your plan daily, even if it’s for just 5 minutes.
3. Share it with your staff and invite them to nominate items to add to the list. (But you get to say what you actually add. It’s your plan.)
©2005 Brad Swift of Life On Purpose Institute, Inc. This article can be reprinted freely online, as long as the entire article and this resource box are included.
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