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Casual Articles - Small Business Marketing Tall Tale #3: You've Got to Get Your Name Out There
Can we franchise nations to create a World Franchise System that might be similar to the United States but it would be more like the United Countries in Franchising motif? Would it be strong enough to stay together like the United States has and work together too?The Franchise System grows as the Franchised Outlet Countries succeed. Of course no doubt each country would be slightly different and there would be much more diversity and regional variation than just in the United States. Is this possible? Well, in franchising there are some franchises that have different markets. Take the company I built (Carwashguys.com), some markets have lots of fleets of Trucks to clean, some have none, some have boats to clean, so
Discovering and owning a powerful word that reflects you and your business is the true key of successful branding.Some organisations invest fortunes in this endeavour but there's nothing stopping any of us from doing the same at a fraction of the cost.Today I'll introduce you to a simple, low-cost, branding process that will magnetise your business without breaking the bank.Our discovery begins by answering three simple questions:* What Are You Like?* What Do You Do?* How Do You Do The Things You Do?So let's begin...STEP #1 - What Are You Like?Understanding your names (or nouns) can really help to trigger your imagination. If I were to ask what you'd be if you
Get your name out there. Plaster it everywhere. Slap it on the side of a bus. Paint it on a park bench. Print some matchbook covers. Cover your car in it. Shout it from the highest mountain top. Do what ever you have to, but get it out in front of as many people as possible.
WRONG…WRONG…WRONG…WRONG…WRONG!
Market yourself this way and you’ll be spending countless hours on your efforts. You’ll be wasting precious time and energy on avenues tha
"You don't have to take life the way it comes to you. By converting your dreams into goals, and your goals into plans, you can design your life to come to you the way you want it. You can live your life on purpose, instead of by chance. ~ Whatever it takes" - The GoalHow many careers would you say you have had to date? One, two, more? Our parent's generation seldom considered changing careers. The career model for their time was to join a company, work your way up with the help of promotions and retire with a great pension. At the retirement party they would hopefully give you a gold watch and a party and you would be on your way. Changing careers was not even on the radar screen for most professionals. Toda
WRONG…WRONG…WRONG…WRONG…WRONG!
Market yourself this way and you’ll be spending countless hours on your efforts. You’ll be wasting precious time and energy on avenues th
My experience working with thousands of leaders world wide for the past two decades teaches me that most leaders are screwing up their careers.On a daily basis, these leaders are getting the wrong results or the right results in the wrong ways.Interestingly, they themselves are choosing to fail. They’re actively sabotaging their own careers.Leaders commit this sabotage for a simple reason: They make the fatal mistake of choosing to communicate with presentations and speeches -- not leadership talks.In terms of boosting one’s career, the difference between the two methods of leadership communication is the difference between lightning and the lightning bug.Speeches/presentations primarily
WRONG…WRONG…WRONG…WRONG…WRONG!
Market yourself this way and you’ll be spending countless hours on your efforts. You’ll be wasting precious time and energy on avenues th
A couple of years ago I was having a bad time. Sales were down. Business was non-existent. The wind had gone out of my sails. I had a sinking feeling, like I was going down for the third time . . . and I couldn’t even recall the first two. Yet, each time someone asked me, “How’s business,” I would reply, “Good.” It’s kind of a natural reply to a rhetorical question. No one really expects an answer. No one wants to hear bad news, or so you would think.One day, however, a friend asked the same question and I replied, “Horrible.” His response was, “You, too?” We then openly shared information about how we were coping, and what we thought the problem was. I left the conversation feeling much better.A day of so l
WRONG…WRONG…WRONG…WRONG…WRONG!
Market yourself this way and you’ll be spending countless hours on your efforts. You’ll be wasting precious time and energy on avenues th
Let's face it. Participating in a trade show is expensive. There's no doubt about it. When you add up all the expenses associated with trade shows -- including registration fees, display costs, shipping, giveaway items, booth staff salaries and lodging, and more -- you're talking about some serious money.But wait! There's more. From the minute you express interest in exhibiting at a show, you're flooded with sponsorship opportunities. For a mere $250, for example, you get an ad in the show directory. Double that, and your logo shows up on a few prominently placed banners. Prices rise steadily, allegedly keeping pace with the enhanced exposure more dollars can bring. As logic goes, you get more visibility, the deepe
Ultimately, you will burn yourself out in an exhaustive effort that yields absolutely zero.
Yep, I said it…Zero, Zip, Nada, Nothing. If you are one of the many who buys into this “get your name out there” philosophy, you are most likely already sitting on a curb somewhere huffing and puffing
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[url=http://www.casualarticles.com/article/28940/casualarticles-Small-Business-Marketing-Tall-Tale-3-Youve-Got-to-Get-Your-Name-Out-There.html]Small Business Marketing Tall Tale #3: You've Got to Get Your Name Out There[/url]
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