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Casual Articles - Simple Travel Marketing Changes Earned a 26 Year Old Tour Operator an Additional $390,000 - Part I
Practical mailing solutions for home and business are a must for just about all of us. Very few of us enjoy to hand write envelopes when it comes to bill paying time. Even fewer when we are business owners. Worrying if addresses are written legibly and correctly can waste precious time better spent on other things. However with a simple computer and a printer with ink, the process can become much more simplified and accurate. A practical and economical application for envelope printing can be easily utilized by any business owner,
With the intention of earning more targeted and qualified traffic, ABC did a detailed analysis of the key word phrases most frequently used in top search engines and directories by prospective river rafters in California. Seven key word phrases were integrated into the 2/03 launch of a new river rafting themed web site, California-River-Rafting.net. In spite of high competition, this site has yielded high ranking and tremendous traffic. This strategy alone grossed a 24 to 1 return on investment of new sales in 2003 and 2004.
WWE also created an opt-in (voluntary self-registration) E-mail newsletter sign up form with automated E-mail address database acquisition on the web sit
When you work with an Install and Dismantle (I & D) company at your next trade show-- and every exhibitor must hire an install and dismantle company-- it is important to have full communications with them so that your trade show exhibit will remain intact. It is essential for the trade show exhibitor, therefore, to provide the installer with a written, descriptive, detailed breakdown of all the trade show booth items and components.This inventory list should not only include the number, size and dimensions of the trade sho
It doesn't matter if you are a small B&B or promoting an entire country, this case study we'll share in two parts will give you a road map of success, lower your tourism marketing costs and help you avoid costly mistakes.
------- Brief History of Adventure Travel Tour Company-----------
Whitewater Excitement, Inc. (WWE) was founded in 1978 providing river rafting trips on the South Fork of the American River in Northern California, 3 hours east of San Francisco. WWE was one of the early rafting companies in this region without much competition. Over the past 25 years, the area has become very competitive with over forty rafting companies on the same rivers. WWE business had gone up and down over the years, trying to move ahead but with little success.
The following is an outline of the major tourism marketing, E-marketing and communications changes and strategies Adventure Business Consultants (ABC) planned and managed for the 2003 & 2004 season and the specific rewards that have been harvested WWE’s efforts.
---- Tourism Marketing Communications Improvements ------
The first and most important step was to modify WWE’s marketing message (words) to showcase their many years of experience, their professionalism and thousands of guests they have had. The marketing message (copy) and graphic changes were made to create higher consumer confidence, sense of safety and to distinguish them from their many competitors. WWE also enhanced an existing “5 Star - Satisfaction Guarantee” program and with a new corresponding “Satisfaction Guarantee” icon to showcase WWE’s commitment to quality, safety and customer service.
All the new copy (copy = words) and graphic changes in WWE’s marketing message were applied to their primary marketing materials: color brochures and web site, www.WhitewaterExcitement.com. The strategies outlined below to increase prospects, would have done little to increase sales, if WWE had not also improved WWE’s marketing message at the same time.
To help structure their new marketing communications, WWE used the guide; Tourism Marketing Success.
If your marketing communications addresses the needs and questions of your prospective visitor quicky and concisely, you'll get more more calls and e-mail and you sell more trips.
------------------ E-marketing -------------------
Web Sites, Search Engine Optimization, E-newsletters & More
With the intention of earning more targeted and qualified traffic, ABC did a detailed analysis of the key word phrases most frequently used in top search engines and directories by prospective river rafters in California. Seven key word phrases were integrated into the 2/03 launch of a new river rafting themed web site, California-River-Rafting.net. In spite of high competition, this site has yielded high ranking and tremendous traffic. This strategy alone grossed a 24 to 1 return on investment of new sales in 2003 and 2004.
WWE also created an opt-in (voluntary self-registration) E-mail newsletter sign up form with automated E-mail address database acquisition on the web site
Whether you are the President of Toyota Corporation or the owner of a small, neighborhood "mom and pop" shop, your business is based on good marketing leading to sales. And your sales are based on having products and services in demand, a means of getting the message out to the buying public, and a method of taking money securely and seamlessly from prospective buyers.One reason why I am often disgusted with network marketing companies is that they tell you that an enterprise can be built on exponentials alone - Bob introd
The following is an outline of the major tourism marketing, E-marketing and communications changes and strategies Adventure Business Consultants (ABC) planned and managed for the 2003 & 2004 season and the specific rewards that have been harvested WWE’s efforts.
---- Tourism Marketing Communications Improvements ------
The first and most important step was to modify WWE’s marketing message (words) to showcase their many years of experience, their professionalism and thousands of guests they have had. The marketing message (copy) and graphic changes were made to create higher consumer confidence, sense of safety and to distinguish them from their many competitors. WWE also enhanced an existing “5 Star - Satisfaction Guarantee” program and with a new corresponding “Satisfaction Guarantee” icon to showcase WWE’s commitment to quality, safety and customer service.
All the new copy (copy = words) and graphic changes in WWE’s marketing message were applied to their primary marketing materials: color brochures and web site, www.WhitewaterExcitement.com. The strategies outlined below to increase prospects, would have done little to increase sales, if WWE had not also improved WWE’s marketing message at the same time.
To help structure their new marketing communications, WWE used the guide; Tourism Marketing Success.
If your marketing communications addresses the needs and questions of your prospective visitor quicky and concisely, you'll get more more calls and e-mail and you sell more trips.
------------------ E-marketing -------------------
Web Sites, Search Engine Optimization, E-newsletters & More
With the intention of earning more targeted and qualified traffic, ABC did a detailed analysis of the key word phrases most frequently used in top search engines and directories by prospective river rafters in California. Seven key word phrases were integrated into the 2/03 launch of a new river rafting themed web site, California-River-Rafting.net. In spite of high competition, this site has yielded high ranking and tremendous traffic. This strategy alone grossed a 24 to 1 return on investment of new sales in 2003 and 2004.
WWE also created an opt-in (voluntary self-registration) E-mail newsletter sign up form with automated E-mail address database acquisition on the web sit
Whenever a company becomes dominant in its sector, many of its competitors cry foul. In a free economy that company has more than likely reached this position because it has simply outperformed its rivals. Good luck, I say. Although it goes against the grain, I recognise that there would come a point - a point, that is, when dominance turns to monopoly - when the authorities may need to clip the wings of such a successful company. However, this must surely be a last resort. I am convinced that European countries have got this w
All the new copy (copy = words) and graphic changes in WWE’s marketing message were applied to their primary marketing materials: color brochures and web site, www.WhitewaterExcitement.com. The strategies outlined below to increase prospects, would have done little to increase sales, if WWE had not also improved WWE’s marketing message at the same time.
To help structure their new marketing communications, WWE used the guide; Tourism Marketing Success.
If your marketing communications addresses the needs and questions of your prospective visitor quicky and concisely, you'll get more more calls and e-mail and you sell more trips.
------------------ E-marketing -------------------
Web Sites, Search Engine Optimization, E-newsletters & More
With the intention of earning more targeted and qualified traffic, ABC did a detailed analysis of the key word phrases most frequently used in top search engines and directories by prospective river rafters in California. Seven key word phrases were integrated into the 2/03 launch of a new river rafting themed web site, California-River-Rafting.net. In spite of high competition, this site has yielded high ranking and tremendous traffic. This strategy alone grossed a 24 to 1 return on investment of new sales in 2003 and 2004.
WWE also created an opt-in (voluntary self-registration) E-mail newsletter sign up form with automated E-mail address database acquisition on the web sit
As an early stage startup company matures, the image that was right for the times four years ago as an up- and- comer is often no longer appropriate. This emerging business now needs a more mainstream image to convey its strong new corporate identity.The transition to a mainstream image necessitates not only a change in identity but also a change in trade show exhibit presence. Early on, portable pop up exhibits at trade shows worked. But with a company's mounting success it now needs an image that reflects its solid busi
To help structure their new marketing communications, WWE used the guide; Tourism Marketing Success.
If your marketing communications addresses the needs and questions of your prospective visitor quicky and concisely, you'll get more more calls and e-mail and you sell more trips.
------------------ E-marketing -------------------
Web Sites, Search Engine Optimization, E-newsletters & More
With the intention of earning more targeted and qualified traffic, ABC did a detailed analysis of the key word phrases most frequently used in top search engines and directories by prospective river rafters in California. Seven key word phrases were integrated into the 2/03 launch of a new river rafting themed web site, California-River-Rafting.net. In spite of high competition, this site has yielded high ranking and tremendous traffic. This strategy alone grossed a 24 to 1 return on investment of new sales in 2003 and 2004.
WWE also created an opt-in (voluntary self-registration) E-mail newsletter sign up form with automated E-mail address database acquisition on the web sit
The holiday season is a time of fun, cheer, joy and spending for many people or at least that’s what retailers and many small businesses are depending on. If you’ve been thinking of bringing in extra income during the holiday season - opportunities await you!The most important thing to remember about creating a short-term business idea for the holidays is early planning. Normally, July is the time-frame that individuals who have holiday businesses start preparing. This will give plenty of time for getting products shippe
With the intention of earning more targeted and qualified traffic, ABC did a detailed analysis of the key word phrases most frequently used in top search engines and directories by prospective river rafters in California. Seven key word phrases were integrated into the 2/03 launch of a new river rafting themed web site, California-River-Rafting.net. In spite of high competition, this site has yielded high ranking and tremendous traffic. This strategy alone grossed a 24 to 1 return on investment of new sales in 2003 and 2004.
WWE also created an opt-in (voluntary self-registration) E-mail newsletter sign up form with automated E-mail address database acquisition on the web sites. The goal has been to gather as many qualified prospects as possible to send our HTML formatted E-mail newsletter “California River Rafting News & Specials”. E-mail sign ups more then tripled.
E-mail newsletters will allow you to consistently reach out consistently to prospective clients at a lower cost - all contributing to increased sales. If you don’t have a opt-in e-newsletter sign up conspicuously on your website, start one immediately.
Read Part II, "How a 27 Year Old Rafting Co. Earned an Extra $390,000 with Easy Tourism Marketing Changes" for the other strategies successfully implemented by this California rafting tour operator that has him smiling all the way to the bank.
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