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Casual Articles - Revealing Secrets About the Color of Marketing
I would like to discuss the issues concerning Maine and it’s economy. For this most important discussion we are going to focus on jobs and money flow. Well first we should discuss tourism in the coastal areas. They are not breaking any speed records in Kennebunkport or Bar Harbor, but things are doing a lot better now that the late winter is over, that was a bad one, not the worst but relatively tough. If you check into the area around Cape Cod or Plymouth Rock, you will see a little better than last years numbers. But then again everyone in Boston wants to ditch that traffic as downtown area is worse than Denver’s Cluster Fustermuck. Also it is much closer to NYC or NJ for the weekend.In Bar Harbor things are okay, ferry has full loads to Nova Scotia as does Portland Maine’s ferry departure point. Portland has much foot traffic down town a
And then there are all the variations – combinations of the three primary colors – that are very complex, when it comes to our unconscious responses. An interesting example is how pink is used in prisons to stimulate a more human response.
Kelly: So now let’s apply this to marketing. How does color impact our brand identity and our marketing message? Medical Billing - Distributing Duties
It doesn't matter whether your a large medical billing company or a small one. The last thing you want to do is to have one person do everything, as if that was even possible. This will only lead to disaster. The reason is simple. Medical billing involves more than just typing up a bill to send to an insurance carrier. There are so many behind the scenes activities, especially if you're using DME software, that one person can't possibly do it all. Below is just a basic list of personnel you're going to need in order to run an efficient operation.Starting from the ground floor up, the first thing you need to do is get the personnel required to actual setup your network and install your system. Please don't leave this to data entry personnel or to yourself unless you are good at networking and software installation.After everyth
Here’s what to consider, so that color supports your intended message, and doesn’t work against you.
Kelly: Why should we take color into consideration when it comes to marketing?
Karen: Actually, let’s back up. Color is our worldview – it’s instinctive, human and intrinsic to who we are. So we have an emotional, unconscious response to different colors. This is what matters in marketing – the emotional response – and color is a piece of that.
Kelly: So we’re having reactions to a logo or website based on color, and don’t even know it?
Karen: Yes, and there are also scientific ways of thinking about color, that help us elicit a certain response. For example, if you consider the color wheel, there are warm colors and cool colors. And each of these tones will provoke a different response: warm gets an active response, cool gets us a calming response.
So with marketing, you have to ask – what’s going to work with your message? Warm colors in nature, like red and yellow (think sun and fire), indicate action. When you see or feel fire in nature, it can either draw you in or be a sign to get out of danger. Either way, the unconscious message is to “act now!”
On the other hand, cool colors don’t elicit action – they invoke serene, calm, stability (like our earth and sky) – so the message is “steady as she goes,” and “we’re stable.” If you’re trying to calm the viewer or impart a sense of timelessness, blues and cooler colors are good.
And then there are all the variations – combinations of the three primary colors – that are very complex, when it comes to our unconscious responses. An interesting example is how pink is used in prisons to stimulate a more human response.
Kelly: So now let’s apply this to marketing. How does color impact our brand identity and our marketing message?
The opposite of good customer service is generally no customer service at all and this equates to many customers calling it bad customer service. But really the opposite of good customer service is indifference, that is to say treating the customer like they are not even there. You know some young gal talking to her friends on the phone while she rings you up, oh yah and have a nice day! Sure, I will do that indeed.Bad customer service is when the business or employee literally goes out of their way to verbalize things. Such as NO, that is our policy, and we will not do business that way? It is basically the same as telling the customer; We do not want or need your business. Or like telling them where to go.Indeed, it is without debate that bad customer service can ruin a business much faster than it takes to build it and an indiffer
Karen: Actually, let’s back up. Color is our worldview – it’s instinctive, human and intrinsic to who we are. So we have an emotional, unconscious response to different colors. This is what matters in marketing – the emotional response – and color is a piece of that.
Kelly: So we’re having reactions to a logo or website based on color, and don’t even know it?
Karen: Yes, and there are also scientific ways of thinking about color, that help us elicit a certain response. For example, if you consider the color wheel, there are warm colors and cool colors. And each of these tones will provoke a different response: warm gets an active response, cool gets us a calming response.
So with marketing, you have to ask – what’s going to work with your message? Warm colors in nature, like red and yellow (think sun and fire), indicate action. When you see or feel fire in nature, it can either draw you in or be a sign to get out of danger. Either way, the unconscious message is to “act now!”
On the other hand, cool colors don’t elicit action – they invoke serene, calm, stability (like our earth and sky) – so the message is “steady as she goes,” and “we’re stable.” If you’re trying to calm the viewer or impart a sense of timelessness, blues and cooler colors are good.
And then there are all the variations – combinations of the three primary colors – that are very complex, when it comes to our unconscious responses. An interesting example is how pink is used in prisons to stimulate a more human response.
Kelly: So now let’s apply this to marketing. How does color impact our brand identity and our marketing message? Five Hot Ways To Create Customer Loyalty
First, analyze your company carefully. You must think about every aspect of your organization from the customer's perspective. What do you do well? What are your areas of weakness? Are there things that you can offer customers that you may have never considered?Remember to think of everything from the customer's point of view, and you will have an entirely new insight into your company, thereby increasing your customer's ability to stay loyal to you.Second, show individual care for each customer who walks in your door. From the ability to greet them by name to just being around if there is a problem, forming a relationship with a customer is likely to make them loyal to you instead of the business down the street.Other ways to show individual care for customers include holiday cards and gifts, ensuring that problem-resolution scientific ways of thinking about color, that help us elicit a certain response. For example, if you consider the color wheel, there are warm colors and cool colors. And each of these tones will provoke a different response: warm gets an active response, cool gets us a calming response.
So with marketing, you have to ask – what’s going to work with your message? Warm colors in nature, like red and yellow (think sun and fire), indicate action. When you see or feel fire in nature, it can either draw you in or be a sign to get out of danger. Either way, the unconscious message is to “act now!”
On the other hand, cool colors don’t elicit action – they invoke serene, calm, stability (like our earth and sky) – so the message is “steady as she goes,” and “we’re stable.” If you’re trying to calm the viewer or impart a sense of timelessness, blues and cooler colors are good.
And then there are all the variations – combinations of the three primary colors – that are very complex, when it comes to our unconscious responses. An interesting example is how pink is used in prisons to stimulate a more human response.
Kelly: So now let’s apply this to marketing. How does color impact our brand identity and our marketing message? Comparing Branding To The Accounting Principle Of Goodwill
When businesses engage in branding, they are trying to increase the value of their products beyond what the market values similar products. Many companies have successfully branded their products. Do you know why people choose Coca-Cola when there are similar sodas on grocery shelves? People trust and are familiar with the Coca-Cola name. They automatically choose Coke. This happens millions of times a day with millions of products and services worldwide. Choices are made based on the familiarity of a brand name.Branding may seem like an artificial way to increase the value of a product or service, but that is not the case. Familiarity and trust have worth and value. That is why billions of dollars are spent worldwide on branding.Take, for instance, the accounting principle of Goodwill. When a business is sold, an accountant wk sun and fire), indicate action. When you see or feel fire in nature, it can either draw you in or be a sign to get out of danger. Either way, the unconscious message is to “act now!”
On the other hand, cool colors don’t elicit action – they invoke serene, calm, stability (like our earth and sky) – so the message is “steady as she goes,” and “we’re stable.” If you’re trying to calm the viewer or impart a sense of timelessness, blues and cooler colors are good.
And then there are all the variations – combinations of the three primary colors – that are very complex, when it comes to our unconscious responses. An interesting example is how pink is used in prisons to stimulate a more human response.
Kelly: So now let’s apply this to marketing. How does color impact our brand identity and our marketing message? Everybody's Workin' For The Weekend!
Ah, a great, cheesy classic American rock song! Wasn't it so right, too? In the 80's when that song came out, everybody was working for the weekend. Your week was simply black and white; you worked Monday through Friday and at 5pm on Friday you free and clear until Monday morning at 8am. Let's a take a look at how things have (DRASTICALLY) changed since the good ol' days.It's 1981, Loverboy was climbing to the top of the charts with their hit song 'Working for the Weekend'. People are getting their MBA degrees like a they were in a Waco, TX cult (because, at that time, that was the only way to get ahead in your field-get a higher degree). Saturday morning cartoons were worth getting up for. Micheal Jordan and Kirby Puckett were sports idols you didn't mind if your kids worshiped; in fact, you preferred it!Things have changed co of timelessness, blues and cooler colors are good.
And then there are all the variations – combinations of the three primary colors – that are very complex, when it comes to our unconscious responses. An interesting example is how pink is used in prisons to stimulate a more human response.
Kelly: So now let’s apply this to marketing. How does color impact our brand identity and our marketing message?
Karen: In marketing, you’re looking to connect with your audience. So it’s important to include some form of warm tones to help people feel comforted, and bring in the sense of humanity. Even if you’re going after an industrial or serene feel, you need to temper cool neutrals with something warmer. Blacks, grays and blues tend to be very cold and sterile. By just adding an element of warmth, you can completely change the response a logo or identity triggers.
You see red a lot in logos because it means action. When you work outside of the primary colors (anything but red, yellow or blue), you create an edgier, more complex feel. So orange is warm, but edgy, because it’s not a prime color. And purple is very complex – it’s warm and cool, and can shift depending on light and other colors around.
Kelly: What advice do you have for how to use color in marketing materials? Where and when does it matter to pay attention to color?
Karen: Obviously color matters everywhere…the first place to pay attention to it is in your identity. It’s your first chance to say if you’re contemporary and hip, cool and industrial, warm and humanistic, intellectual and solid, stable and traditional…and you can combine things. Like if you sell to the federal government, you could portray “intelligent and stable” using blues and grays…but if you’re in the homeland security business, you’d want to demand action - address an urgent issue – so you could add shades of orange.
On the other hand, an Asian antique company in the city is completely different – we’ll look at jewel tones as a nod to the orient, but make it hip and urban, using slate gray in the c
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